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I was asked to give a ten-minute overview of my continuous discovery framework and then participated in a fireside chat where the host, Cecilie Smedstad , asked me to go deeper in a few areas. Discovery is a team sport. Its not the exclusive domain of product managers. Its not the exclusive domain of UXers. This is nonsense.
I’m disappointed to see the rise of generative AI tools that are designed to replace discovery with real humans. But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Don’t get me wrong.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. While correlation isn’t causation, looking at overlapping data points can help us infer what bets paid off for mobile product teams, along with where they can adjust their roadmaps to improve.
We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago. CustomerDiscovery. Quote of the Episode.
Opportunity solution trees help product teams chart the best path to their desired outcome. They keep the team aligned as they manage the messy cycles of continuous discovery. Why does the outcome focus on business value and not customer value? How do you test to make sure your opportunity is not a solution in disguise?
Talking to users is easy. Using that information in a way that helps align stakeholders and teams on the path to building great products? The post UserResearch Interviews – Robert Chokr on The ProductExperience appeared first on Mind the Product. Talking to users is easy. Handling bias.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Building better products.
Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of userexperience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of UserResearch and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean UserResearch.
David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas.
Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Media and Entertainment. Ultimately, consumer feedback doesn’t matter without taking action. Segment by customer emotion. Close customerfeedbackloops.
Are you leaving money on the table, or are you scaring away potential customers? Pricing strategy can be one of the biggest challenges for product people, so we asked Founders Factory coach Fanni Fejes to share some of the lessons she teaches founders. Are you leaving money on the table, or are you scaring away potential customers?
In the book, the authors recommend that for any new product idea, we need to consider the monetization potential from the very beginning. However, they suggest that we can simply ask our customers about their willingness to pay. But asking customers what they might do in the future leads to unreliable feedback.
We recently launched the Ask Teresa series on Product Talk, where I tackle common questions and challenges that I hear from people as they begin to adopt continuous discovery. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. These are my research questions. Tweet This.
Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. Hooked: A Guide to Building Habit-Forming Products book.
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Media/Entertainment. Grumpier in the winter?
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. Expressed customer emotion. Popular phrases.
Roisi Proven is a true product person: she has a penchant for imagining the worst, which she’s turned into a superpower to put all of her product decisions through a rigorous ethics test. Ethical frameworks for product development. The Black Mirror Test. Listen if you’d like to learn more about.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. What doesn’t count as a customer interview? Tweet This.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. A/B testing can often kill big, existing ideas because [it] expects results quickly – and you can’t get results quickly from big, important idea changes.
For most of us, the way that we conduct userresearch has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. Remote research. Recruiting across regions.
In 2017, Teresa Torres gave one of our favourite talks on the Mind the Product stage, introducing the concept of Opportunity Solution Trees. When we started this podcast, Teresa was one of the people we simply had to talk to – about this technique, and also about her work as a discovery coach. We weren’t disappointed.
But that’s going to take time and I want you to have it today. I’ve been coaching product teams for three years on modern productdiscovery and this single change has had a bigger impact on how teams work than everything else I do with them combined. I’ve found a visual aid that is profoundly changing the way teams work.
These are situations that are fraught with the possibility for unintended consequences – something Roisi Proven covered in her great episode (and talk) about the Black Mirror Test. Ethical frameworks for product development. The Black Mirror Test. Kim Goodwin’s talk: How can we Build Human-Centred Products.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. They want an immersive digital experience that delights, supports, educates andrewards.
Landing your first or even your second job in product can be really tricky. Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway? Tweet This.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Just call him Mr Joe. Related Links. *
Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. The ProductExperience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
After leaving the Navy and working on nuclear submarines, Dan Olsen embarked on a career that has spanned enterprises and start-ups, consulting, speaking, writing, and running the Lean Product & Lean UX meetup. He joined us to talk about product/market fit: what it is, how to know when you have it, and how to achieve it.
The following is an excerpt from my upcoming book, Continuous Discovery Habits. As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. This is why digital products are never complete.
Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. This creates interest in the benefits of a product or service. Show rather than tell.
In this short video, I walk through what decision-making looks like in a product trio. If you missed the first video in this series, be sure to check that out first: What’s a product trio? Do product trios really work? What does decision-making really look like in a product trio? What assumptions should they test?
As the Head of Product for Premium Services at Cookpad, Philip has become known for his unstinting attention to detail, and taking rapid prototyping to a whole new level. The ProductExperience is hosted by Lily Smith and Randy Silver. Now the Product Director at Symec, Lily also runs ProductCamp in Bristol & Bath.
Few people have more experience in leading product teams than Joff Redfern. Now the VP of Product at Atlassian, he’s held similar roles at LinkedIn, Yahoo!, He joined us to talk about keeping an open mind, and how he uses the metaphor for building a better shipyard to create great product teams.
The post The Invisible Leader: Facilitation Secrets – Elena Astilleros on The ProductExperience appeared first on Mind the Product. So the question then becomes: would the customer, if they were looking in on that session and seeing what you were up to -would they feel that their money was invested well?
The three magic questions] What are the user and customer behaviours that drive business results? The ProductExperience is hosted by Lily Smith and Randy Silver. Lily enjoys working as a consultant product manager with early stage and growing startups and as a mentor to other product managers. Talk to us.
How product managers can empower teams to create a winning product strategy. We hear a lot about strategy and that product managers need to create a product strategy. In practice, what does that mean and how does a product strategy help you be more successful? I always start with the customer problem.
Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The ProductExperience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. In order to have a successful app, you need to get creative to acquire customers. ASO drives the majority of all new app discoveries. Quick app downloads stats. million iOS apps.
With over 20 years of experience in industries ranging from manufacturing to aerospace, to energy, and more, Daniel Elizalde has seen it all. It’s when you put all those things together in a way that you can actually articulate… and can actually deliver solutions to your customers – that’s when the ‘A-ha!
Our go-to person to learn more about creating a great play experience is Melissa Pickering, Strategic Product Director at The LEGO Group. The post Designing for Play – Melissa Pickering on The ProductExperience [Rebroadcast] appeared first on Mind the Product. Evolving your product.
In this episode, Ashley talks to our hosts about product-led growth, and how everyone can and should do it. It really comes down to: listen to your customers and figure out what they want, and then build that thing – and build it really, really well. What is product-led growth? The five principles of being product led.
Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more.
For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. times more likely to be opened as emails, and 6.7 Engagement.
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