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Talking to users is easy. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. The post User Research Interviews – Robert Chokr on The Product Experience appeared first on Mind the Product. Talking to users is easy. Handling bias.
Industries rebounded, work styles continued to shift, and consumers stuck to their mobile-first habits, spending more time and money in mobile apps than any year prior. Media and Entertainment. Make an early investment in retention and lifetime value by proactively engaging with customers in the first 30 days. Food and Drink.
The following data and information on Media apps is from our 2022 Mobile App Customer Engagement Report. The Media and Entertainment app category is broad, encompassing everything from news to games to sports, and consumer expectations and behavior vary between industries. Expressed customer emotion. Popular phrases.
Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?
Are you leaving money on the table, or are you scaring away potential customers? The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product. The post Pricing Strategy for Product Dummies – Fanni Fejes on The Product Experience appeared first on Mind the Product.
But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. In this episode, sponsored by Amplitude, he draws on his experience at Deezer, [.]. The Product Experience is hosted by Lily Smith and Randy Silver.
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. Tweet This So I want to take some time to review why we do discovery.
We’ve heard it again and again – these are odd times; we’re not working remotely, we’re working during a crisis; this is not the new normal. You’re not working the same way, and your customers have different needs than they did a month ago. Customer Discovery. Remote Working. Adapting to change.
Elmo Lewis created the AIDA model to describe how customers buy. The AIDA model described four cognitive phases that buyers follow when accepting a new idea or purchasing a new product: A problem comes to the customer’s attention. The customer decides to buy the product. Digital businesses change how customers buy.
But if you have a breather, we’re excited to share some data-backed mobile engagement findings, specifically surrounding how seasonality impacts customer sentiment! We wanted to know: Are customers happier in the summer? When’s the best time to solicit feedback? Media/Entertainment. Grumpier in the winter?
E ntertainment – what does the current situation mean for a sector that relies so much on “experiences?”. This week, our final episode checks in with how folks are keeping entertained when they can’t leave the house. But what about the people producing that entertainment?
If you’re serious about continuous discovery, one of the most important steps you can take is committing to weekly (at a minimum) touch points with your customers. This approach also helps limit the interviewer’s bias by focusing on the customer’s context. Question: What are the best customer interview questions to ask?
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed [.]. Managing change with users and stakeholders.
The following data on mobile surveys and interaction and response rates is from our 2022 Mobile App Customer Engagement Report. Brands who interacted with a higher number of consumers tended to have a better Love Percent, as seen in Media and Entertainment apps. Mobile interaction and response rate benchmarks. Mobile survey benchmarks.
A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. The biggest challenge I face is people trying to do too much in one go… people trying to do a rebuild and a redesign at the same time. Just call him Mr Joe.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Creating an app is the first fight, but promoting your app and gaining loyal customers through generating app downloads will win the battle. In order to have a successful app, you need to get creative to acquire customers. You’ll need to change it up and think outside of the box to get found. Quick app downloads stats.
Many candidates encounter a Catch-22 situation: Most companies only want to hire product managers with experience, but you can’t get experience if no one will hire you. And what do we even mean by “experience,” anyway? Nobody wants to hire somebody without experience. Nobody wants to hire somebody without experience.
There’s a lot of debate in the product and research communities about quantitative vs qualitative approaches to metrics, so we sat down with Tomer Sharon (MD/Head of User Research and Metrics at Goldman Sachs) to talk about how he uses Google’s HEART approach to track what matters. Lean User Research. Lean User Research.
This is the effect of Dopamine Banking, where finance meets emotions and entertainment, and every tap of your smartphone is engineered to delight and reward. Traditional banking often struggles to capture and maintain customer engagement. They want an immersive digital experience that delights, supports, educates andrewards.
Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. This knowledge gives teams a competitive advantage that compounds over time. What doesn’t count as a customer interview? Tweet This.
Egyptian-born Abdelrahman (Abdo) Wahba co-founded popular Arabic audiobook site Iqraaly – but it wouldn’t have seen its current success unless Abdo had taken the time to analyse deeply what made customers stay loyal. The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode.
A framework for product managers to dig deep into their customers’ needs. Before his current work, he had a number of product roles and experiences, giving him insights that can help us. I’m choosing convenience or entertaining my friends. [18:39] Spend a full hour with the customer. Our guest is Mike Belsito.
As you collect customers’ stories, you are going to hear about countless needs, pain points, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. A single customer story might elicit dozens of opportunities.
Many of us have never had the opportunity to experience true cross-functional collaboration so it can be hard to imagine what this looks like in practice. When people rely on different knowledge and experiences to make decisions, it’s hard to come to agreement on the best path forward. It starts with focusing on the customer.
The only person in the room who is an expert on the customer’s context is the customer. If your customers don’t care that much about your product, then they’re not going to talk to you. The Product Experience is hosted by Lily Smith and Randy Silver. We weren’t disappointed. Quotes of the Episode.
David Bland is the CEO and Founder of Precoil, an author, and a long-time practitioner of agile and lean startup. He joined us on the podcast to talk about how to create focus around what matters to your users by using different testing methodologies – a topic he and Alex Osterwalder cover in their book, Testing Business Ideas.
The plane I boarded was a completely white, unmarked jumbo jet that looked like it came back through time from the early 90s. Limited” entertainment system is laughable. There was no entertainment system. So they operate at full capacity, with every jet being used at all times. That’s where HiFly comes in.
COVID-19 dramatically impacted how we live, learn, work, socialize, shop, and entertain ourselves. Here are some of the top mobile customer trends from 2020 and what they mean for your brand. Customer expectations have never been higher. We see strong customer relationships built off of conversations, not transactions.
If users don’t stick around, they won’t learn and inevitably won’t share Duolingo with their friends. In her five years there, she helped take Duolingo from 3 million users to more than 200 million. In her five years there, she helped take Duolingo from 3 million users to more than 200 million.
The definition of product-market fit:] When customers agree that your product creates enough value for them relative to the other options that are available. Jake Knapp & John Zeratsky, Make Time ( US / UK / DE ). The Product Experience is hosted by Lily Smith and Randy Silver. Quote of the Episode. Talk to us. Tweet at us!
Creating Positive User Emotions For Your Products Photo by Matthew Henry on Unsplash The colleague who always runs late for your meetings annoys you. In the beginning it was entertaining, but now just seems a waste of time. When Fin came around, he was charming, nice and entertaining. Do you like Anise?
Rethinking Pinterests Personalization/UX Strategy [link] In todays digital landscape, personalization isnt just a featureits the foundation of userexperience. Nowhere is this more evident than on Pinterest, where billions of Pins are curated into unique feeds for over 400 million monthly users worldwide.
Why does the outcome focus on business value and not customer value? Why can’t you just generate opportunities from what you know about your customers? How do you manage the messiness of the opportunity space over time? How do you represent customer segments on an opportunity solution tree?
That’s useful – but she’s also found a way for you to engage your team in a creative way, using the model of the show Black Mirror , in an effort to make better decisions. The Product Experience is hosted by Lily Smith and Randy Silver. The Product Experience is hosted by Lily Smith and Randy Silver.
You can see from his intersection of product and business leadership experiences that he is the perfect person to help us better understand creating product strategy. I always start with the customer problem. Product strategy is 100% focused on the customer. [7:23] We focused on the Prime membership cancellation experience.
The post The Invisible Leader: Facilitation Secrets – Elena Astilleros on The Product Experience appeared first on Mind the Product. So the question then becomes: would the customer, if they were looking in on that session and seeing what you were up to -would they feel that their money was invested well? Quote of the Episode.
Our 2021 report includes data from 1,000 iOS and Android apps with 5,000+ active users, with over a billion app installs evaluated. Almost all apps in our study experienced significant change in consumer engagement, customer retention, daily active usage, emotion-based feedback, consumer interactions, ratings and reviews, and more.
Few people have more experience in leading product teams than Joff Redfern. The Product Experience is hosted by Lily Smith and Randy Silver. This year Lily will be launching ProductCamp in Bristol and she joins the MTP team as co-host of The Product Experience podcast. and Fidelity Investments. – US / UK / DE. Tweet at us!
At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. times more likely to be opened as emails, and 6.7 Engagement.
We set ourselves a really clear sprint question, one that you can answer with a yes or a no… [and] at the end of 5 [user] tests, we’ll know how that the user would have answered that question… Unless a minimum of 3 – usually 4 or 5 – are a strong yes, it’s a fail and we’ll have to go back around again.
Senior Product Manager Christina Cassar looks at what can be done to deliver that North Star of the entertainment space - a single platform that integrates all of your favourite content Read more » The post All in one place: The ultimate TV product experience utopia appeared first on Mind the Product.
The three magic questions] What are the user and customer behaviours that drive business results? The Product Experience is hosted by Lily Smith and Randy Silver. The post Outcomes Over Outputs – Josh Seiden on The Product Experience appeared first on Mind the Product. Quotes of the Episode. What an outcome is.
For most of us, the way that we conduct user research has been different during a year of lockdowns. Not so much for Anna Lee Anda, UX Research Manager at Zendesk — as someone with a global customer base, she’s been working with these techniques for ages. The Product Experience is hosted by Lily Smith and Randy Silver.
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