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How to deal with limited budgets for user research recruitment and tools

Userzoom

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

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Monitoring Citrix User Experience in Real Time: See What Your Users Are Seeing

eG Innovations

User experience is the biggest and most important factor in determining the success of Citrix rollout in an organization. When end-users are happy with their virtualized applications and desktops, then everything is hunky dory and Citrix admins can focus on operations and maintenance.

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How Does Product Management Give you the Best Chance of a Successful Digital Transformation?

Mind the Product

Digital transformation is “the use of technology to radically improve performance or reach of enterprises”, according to an MIT and Capgemini white paper. Mobile – enabling employees to use their mobile devices at work, or supporting the use of mobile devices when engaging with their customers and suppliers.

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Feedly is hiring a VP Marketing

Roy Madden

A major focus for this role is to accelerate the growth of Feedly Pro+ and Feedly Enterprise and increase the awareness of Leo (Feedly’s new AI research assistant) with analysts, influencers, and the press. Work cross-functionally with teammates across the company to launch new features on time and at a high quality bar.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

This makes sense given the likely resource constraints and the value to be gained from getting in front of customers from day one. As Jason Lemkin puts it , “The CEO/founder should close at least the first 10 (or 20 or whatever) customers. What matters is that somehow, someway, you still get those 10 paying customers closed.”.

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Slack’s Rachel Hepworth on bringing growth marketing to a high growth company

Intercom, Inc.

It was what I later learned was the classic startup experience of really smart founders and founding team have an idea that’s really clever, don’t validate it at all in the market, build a product, build out a team, realize they don’t have product-market fit, and just freak out and don’t know what to do.

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Hiring Enterprise Sales Teams Ahead of Product/Market Fit

The Product Coalition

A pattern I’ve seen 4 or 5 times seems worth describing, since other folks may be experiencing it: a very early-stage B2B/enterprise company brings on a full sales team before finding product/market fit. First, let’s recapping the basics of why we hire enterprise sales teams and what they do. “Always Be Closing!”