The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. This is where I find myself saying that in this case the prospect might not turn into a customer, and it’s OK.

User Testing 171

User Testing Customer Experience Customer Feedback Product Strategy 171

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 111

Feedback Software Analytic Tools Customer Feedback Customer Experience 111

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

Customer Experience 139

Customer Experience Product Research User Testing Data Visualization 139

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Guy

AUGUST 10, 2017

Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Assuming that all of your users are the same. 5 pitfalls and how to fix them.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What strategies do you use to prioritize your product roadmap?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. So let’s do something about that.

Feedback Software 139

Feedback Software Customer Feedback User Testing Data Visualization 139

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 87

Research Software Feedback Software Customer Experience Customer Feedback 87

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Gainsight

JANUARY 4, 2021

As we embark on the New Year, now is the perfect time to catch up on Gainsight’s Customer Success resources from 2020. We compiled our best Customer Success resources from last year, from blogs to ebooks to webinars and podcasts. Launching Customer Success. Customer Success Team Management.

Customer Experience 111

Customer Experience Feedback Software Customer Feedback User Testing 111

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. It has to be outside-the-box, educational and thought-provoking all at the same time.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. Why is it important?

Framework 130

Framework User Friction Customer Experience Product Research 130

Userpilot

JULY 10, 2024

If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. We explore how to create an effective SaaS marketing strategy plan and share 14 product marketing strategies you should implement in your SaaS business. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. A 2019 survey identified that 59% of healthcare organizations still lacked a well-defined digital strategy. You can download the complete ebook below…. Download ebook. Download ebook.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

The Product Coalition

JULY 16, 2023

As a product manager , you must understand strategy and business, but your responsibilities as well as your day-to-day activities are focused more on execution. If you don’t know what they are, now is the time to start asking and make sure you get proper answers. But unfortunately, the impact you can make there is limited.

Strategy 142

Strategy Product Management Product Manager Management 142

Usersnap

SEPTEMBER 2, 2019

Many small businesses fail because they overlook the importance of a customer experience strategy. If you are unfamiliar with the term, it is the plan undertaken by a business to address a customer’s holistic perception of the business after they interact. Why do you need a customer experience strategy?

Customer Experience 68

Customer Experience Feedback Software User Testing User Friction 68

The Product Coalition

NOVEMBER 27, 2022

These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed. They debugged their code on paper, multiple times, before it actually ran for the first time. You have users and even happy customers, but the next level of success is yet to come.

Customer Experience 143

Customer Experience User Testing Feedback Software Product Research 143

Userpilot

OCTOBER 20, 2022

A user onboarding academy will help you get started on user onboarding and how to build great user onboarding flows. In the brutal world of SaaS business where activation and retention are crucial, smooth user onboarding ensures users are highly engaged and activated from the start. What is user onboarding?

Onboarding KPIs 85

Onboarding KPIs Customer Experience Data Visualization Certifications 85

The Product Coalition

NOVEMBER 13, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. It’s time to grow.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

UX Studio: Product Management

AUGUST 17, 2018

Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revolving door — for its intended purpose without getting hopelessly frustrated.”. But what does “usable” mean?

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Gainsight

MARCH 7, 2023

Customer success (CS) is on the verge of a digital revolution, and one-to-many tactics that increase Customer Success Manager (CSM) efficiency are making a real splash. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers. Here’s a look at how it works.

Customer Experience 102

Customer Experience Management Management Healthcare 102

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 74

User Testing Customer Experience Customer Feedback Feedback Software 74

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem? You are soaked wet.

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

The Product Coalition

DECEMBER 19, 2021

Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. It turned out that hiring him long before I thought I would need him was a great thing.

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 144

User Testing Customer Experience Product Research Startups 144

The Product Coalition

JANUARY 24, 2021

When a startup grows, there comes a time when they decide to work with OKRs (or any other goal-setting methodology) across the board for the first time. While it seems like a straight-forward effort, there is actually a learning curve before you can do it right. what types of customers are you going to serve?

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. even in times when you didn’t have to fight so hard for their attention? What was so special about it?

Product Strategy 115

Product Strategy Strategy User Testing Product Research 115

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. This should be your first step into product strategy.

Vision 104

Vision Product Strategy Strategy User Friction 104

Product Management University

DECEMBER 8, 2023

For customer success managers though, the intent of a customer account roadmap, while similar, is bit more surgical than a product roadmap when it comes to defining success and leading customers to it. How to Create a Customer Account Roadmap Step 1: Understand the Endgame and Why It’s Important Start high!

Roadmap 130

Roadmap Customer Experience Reporting Tools Document 130

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. In theory, your customers would use it the way you intended them to. In theory, your customers see the value of your product just the way you do. In theory, your customers don’t get it! Hint: it’s not features.

User Testing 114

User Testing Customer Experience Product Strategy UX 114

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think. In some cases?—?for

User Testing 90

User Testing Product Research Strategy Product Strategy 90