The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Even higher-level goals can be refined and detailed.

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Vision Product Strategy Strategy User Friction 104

The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 143

Customer Experience User Testing Feedback Software Product Research 143

The Product Coalition

DECEMBER 4, 2023

The Critical Role of Product Strategy When Resources Are Limited (Part 2 — Rounds A, B, and Later) When you start selling your product, you feel great, but that doesn’t last for too long. A product strategy is often the missing link that would convert your efforts into actual revenue. Here is how it works.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

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User Testing Customer Experience Product Research Startups 144

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem?

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. When VCs and customers aren’t throwing money at whatever you tell them, it becomes a critical tool. heard my explanation and immediately said — ‘oh, you are doing product strategy’.

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The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Sales create revenue goals.

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Analytic Tools Customer Experience B2C Enterprise 187

UX Studio: Product Management

AUGUST 17, 2018

Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revolving door — for its intended purpose without getting hopelessly frustrated.”. But what does “usable” mean?

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User Testing Product Research Research Software Feedback Software 141

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

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User Testing Customer Experience Product Strategy UX 114

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think. In some cases?—?for

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User Testing Product Research Strategy Product Strategy 90

UX Studio: Product Management

OCTOBER 26, 2017

Time to demystify this little word and start taking advantage of it. If you work with products, it will become your best friend (OK, maybe just a regular friend whom you keep telling it to). Value returning visitors or customers a bit more than brand new users. Google focuses especially on retention rates, but why really?

Customer Experience 107

Customer Experience Data Visualization Analytic Tools User Testing 107

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

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Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

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Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

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Roadmap Data Visualization Customer Experience User Testing 157

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. I wrote this article to answer that question.

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User Testing B2C Customer Experience Weak Development Team 113

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

Customer Experience 82

Customer Experience Customer Feedback User Testing Feedback Software 82

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. While that’s a very common interpretation, it’s not the only one, and one that will limit your ability to make a real impact, especially if you are a product leader.

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Naming User Testing Weak Development Team Feedback Software 134

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The initial versions I get as a response are usually so oversimplified that they are useless for any discussion or strategic effort.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. That thing that is being released to production and customers use.

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User Testing Feedback Software Product Research Customer Feedback 131

The Product Coalition

FEBRUARY 4, 2023

I was at the pool for two hours every day, 6 times a week, and often attended competitions on the weekends. I worked hard again, but this time with very little success. Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations.

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Leadership User Testing Product Strategy Strategy 148

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. I didn’t call him that at the time, but he taught me so much and helped me shape my leadership style and principles.

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Onboarding KPIs Weak Development Team Customer Experience User Testing 175

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

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Data Visualization Customer Feedback User Testing Customer Experience 66

The Product Coalition

JULY 31, 2022

One of the hardest challenges of any product and any startup is of course reaching product-market fit. It takes a long time, there is no guarantee that you will succeed even if you’ve done it before (although that definitely helps), and you often find yourself wondering if you are doing the right thing.

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User Testing Product Marketing Marketing Customer Experience 127

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 110

Framework Feedback Software User Testing Customer Experience 110

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Bottom line, I work on many presentations, all the time. Here is why.

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User Testing Customer Experience Presentation Engineering 116

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. That’s normal and makes perfect sense, as not all customers want the same thing. For example, if the customer profiles don’t vary by size, what do they vary by?

User Testing 117

User Testing Customer Experience Customer Feedback Presentation 117

The Product Coalition

OCTOBER 26, 2020

Thinking and talking about the product definitely falls under this category. When it comes to the actual work products that product managers deliver: wireframes and user stories. It is also about the same time that working with R&D becomes more intense , so a lot of project management is needed. But Do You?

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User Testing Definition CTO Product Research 128

Centercode

JUNE 4, 2019

But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete.

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User Testing Product Research Research Software Feedback Software 66

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

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Feedback Software Messaging Customer Communications Customer Experience 75

The Product Coalition

FEBRUARY 12, 2020

When you say that to a room of product managers, nothing happens. And it seems like we are all struggling to find more time to do more work. The old saying that the product manager is the CEO of the product seems to be in the heart of heated debate these days. And that’s even before talking about productivity and burnout.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

The Product Coalition

DECEMBER 17, 2023

With any of our customers. I’m sure that your product, too, has a generic list of competitors. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. Not a single one. But our real competition wasn’t there.

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Technical Review Weak Development Team User Testing Systems Review 126

The Product Coalition

SEPTEMBER 11, 2022

We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing. But it’s not true 100% of the time. It still doesn’t mean that you took the wrong decision at the time.

Customer Experience 118

Customer Experience Definition User Testing Engineering 118

Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. Downloading an ebook.

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Customer Experience Customer Feedback Data Visualization User Testing 92

The Product Coalition

MAY 30, 2021

But most of all, it is exciting because it gives you an opportunity to see your strategy coming to life in short cycles with immediate feedback loops. The general process of product-led growth starts with mapping the customer journey?—?the One way to do it is to get in front of your customers and ask them for their perspective.

Product Research 110

Product Research User Testing Customer Experience Feedback Software 110

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

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Framework User Testing Customer Experience Definition 110