The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

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User Testing Customer Experience Customer Feedback Product Strategy 168

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem?

Customer Experience 118

Customer Experience User Testing Generative AI Books 118

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. In product-led growth, its importance is even more significant. The initial versions I get as a response are usually so oversimplified that they are useless for any discussion or strategic effort.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

JUNE 13, 2021

Product strategy is one of the most important tasks of the product leader, and definitely one of the hardest things to do. In the effort to bring the company’s vision into reality, the details matter, often more than the innovation and completeness of the vision itself. Even higher-level goals can be refined and detailed.

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The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

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User Testing Customer Experience Product Strategy UX 111

The Product Coalition

JUNE 27, 2021

Creating a solid product strategy is an ongoing process, not a one-time effort. Once you created a first draft that you are happy with, it’s time to bring it to the market and iterate according to the feedback you get. But how can you test a strategy? It’s actually simpler than you think. In some cases?—?for

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User Testing Product Research Strategy Product Strategy 90

The Product Coalition

OCTOBER 12, 2020

Ford’s famous quote tells you exactly how he wanted it done: “Any customer can have a car painted any color that he wants, so long as it is black”. In our world, this would have been considered a great product strategy. As you are reading this, replace Ford’s car with your own product. What was so special about it?

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The Product Coalition

NOVEMBER 27, 2022

Your product will always have bugs, and you will always need to chase and fix the important ones. But sometimes, the really important bugs are not showing in the product itself. These are bugs in your product strategy, and if not fixed, it will be very difficult for your product to succeed.

Customer Experience 141

Customer Experience User Testing Feedback Software Product Research 141

Userpilot

JULY 26, 2022

SaaS businesses tend to have heterogeneous customer bases, which means you will probably have customers with different needs. Therefore, you should set different, specific goals for them inside your product and segment them to better understand their needs. A goal is like a milestone that you want your customers to reach.

Customer Experience 86

Customer Experience Customer Feedback User Testing Feedback Software 86

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

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The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

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User Testing Customer Experience Product Research Startups 142

ProductPlan

APRIL 18, 2023

In-app messaging is a way of communicating with users within the context of your product, often taking the form of tooltips, banners, or in-app chat. For software products, in-app messaging includes all of the native messages sent to a user while they are using your product.

Feedback Software 75

Feedback Software Messaging Customer Communications Customer Experience 75

The Product Coalition

DECEMBER 11, 2023

Throughout my product management years, I have led full rewrites of the technical documentation (in different companies and for various reasons), and although it was a huge amount of work, the result was an asset that the company could rely on for many years to come. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 108

Framework Feedback Software User Testing Customer Experience 108

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. While that’s a very common interpretation, it’s not the only one, and one that will limit your ability to make a real impact, especially if you are a product leader.

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Naming User Testing Weak Development Team Feedback Software 132

The Product Coalition

NOVEMBER 17, 2024

helping the company transition from a founder-led product approach to building a strong, sustainable product culture. I have been helping her reshape how product management is perceived in the company by building a solid product strategy, team structure, roadmap, processes, and more. What do you do?

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User Testing Customer Experience Engineering Product Research 92

The Product Coalition

DECEMBER 11, 2023

Despite its population of 6 million people at the time, it felt like a ghost town. We went for a walk — it was my first time in China — and the streets were almost empty. Time will tell. You need to have a product strategy. There are many ways to crisp up your strategy. For how long? No one knows.

Leadership 78

Leadership User Testing Customer Experience Product Research 78

The Product Coalition

JANUARY 6, 2024

The competitive analysis itself is a major part of your product strategy efforts, and here is how to do it at the right level. That’s normal and makes perfect sense, as not all customers want the same thing. For example, if the customer profiles don’t vary by size, what do they vary by?

User Testing 115

User Testing Customer Experience Customer Feedback Presentation 115

Revulytics

OCTOBER 12, 2018

“Market problems should be defined based on multiple sources of data, not just anecdotes from visiting customer offices,” one respondent said. This year’s survey reveals that product managers spend an average of just seven hours a month talking to customers in non-sales situations.

Data Visualization 66

Data Visualization User Testing Customer Feedback Customer Experience 66

The Product Coalition

OCTOBER 18, 2020

A good product strategy helps you to acquire happy customers and retain them over time. Here is how product strategy helps you overcome them. Photo by Braden Collum on Unsplash Working on product strategy is an iterative process. I wrote this article to answer that question.

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The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Bottom line, I work on many presentations, all the time. Here is why.

User Testing 114

User Testing Customer Experience Presentation Engineering 114

Product Innovation Educators

APRIL 17, 2023

He has a great deal of experience that has helped him be well-rounded in product management. Paul acquired the breadth of experience through his leadership roles at San Francisco Bay Area startups and high-growth companies. He helps rapidly scaling early-stage startups craft their Product Strategy and everything related to it.

Customer Experience 95

Customer Experience Leadership Startups Engineering 95

The Product Coalition

DECEMBER 17, 2023

With any of our customers. I’m sure that your product, too, has a generic list of competitors. But when you define your product strategy, and your differentiation from the competition, it is important to understand what your real competition is. Not a single one. But our real competition wasn’t there.

Technical Review 123

Technical Review Weak Development Team User Testing Systems Review 123

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

Framework 108

Framework User Testing Customer Experience Definition 108

The Product Coalition

FEBRUARY 12, 2020

When you say that to a room of product managers, nothing happens. And it seems like we are all struggling to find more time to do more work. The old saying that the product manager is the CEO of the product seems to be in the heart of heated debate these days. And that’s even before talking about productivity and burnout.

Customer Experience 78

Customer Experience Product Management Product Manager User Testing 78

Gainsight

JUNE 22, 2022

SaaS companies may have brought customer success (CS) to the fore. Still, enterprises have found a place for this newcomer function in helping customers realize value from products, churn less, and expand efficiently. Previously, customer sales and acquisition were crucial growth elements. How can they align?

Enterprise 52

Enterprise Analytic Tools Data Visualization Onboarding KPIs 52

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Sales create revenue goals.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. That thing that is being released to production and customers use.

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User Testing Feedback Software Product Research Customer Feedback 128

Userpilot

JULY 15, 2022

Micro-conversions are small steps your users take to reach the primary goal. A macro conversion defines actions undertaken by a user that serve the primary goal of your business. With Userpilot , you can track micro and macro conversions and segment users to provide a better experience. Downloading an ebook.

Customer Experience 95

Customer Experience Customer Feedback Data Visualization User Testing 95

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

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The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

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Roadmap Data Visualization Customer Experience User Testing 155

Centercode

JUNE 4, 2019

But using the Oculus Quest did get us thinking about what goes into Customer Validation for VR and emerging tech. Below is a summary of our discussion on the testing strategies that bring delightful VR products to market. You can’t get a holistic view of a commercial product by testing it before it’s feature complete.

User Testing 66

User Testing Product Research Research Software Feedback Software 66

The Product Coalition

FEBRUARY 4, 2023

I was at the pool for two hours every day, 6 times a week, and often attended competitions on the weekends. I worked hard again, but this time with very little success. Redefine Success As a product leader, your end game is different than the one you had as a product manager or even as a group leader in larger organizations.

Leadership 146

Leadership User Testing Product Strategy Strategy 146

The Product Coalition

DECEMBER 11, 2023

With everything you have to do every day, it is so easy to neglect strategy. But much like code, your product strategy also requires maintenance. It’s what I call a “strategic debt” that is built over time, and at some point, it is impeding any potential progress. Because your customers aren’t product leaders.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

JULY 31, 2022

One of the hardest challenges of any product and any startup is of course reaching product-market fit. It takes a long time, there is no guarantee that you will succeed even if you’ve done it before (although that definitely helps), and you often find yourself wondering if you are doing the right thing.

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