The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

ProductPlan

JUNE 5, 2020

There’s an abundance of books, podcasts, as well as events at your disposal that cover various product management topics. Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. Here’s even more good news: There are many product management certifications and courses available today.

Certifications 95

Certifications Customer Experience Artificial Inteligence Product Management 95

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. Who they are, why they chose to work with the company, what value they are getting out of the product, etc.

User Testing 169

User Testing Customer Experience Customer Feedback Product Strategy 169

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 112

User Testing Customer Experience Product Strategy UX 112

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Gainsight

APRIL 21, 2022

Though the past two years were some of the most challenging times for businesses, it did not stop one of the most difficult seasons from producing hypergrowth for product-led companies. If your company has its eye on the sacred hypergrowth status and you are investing in product-led growth, Gainsight has good news for you.

Customer Experience 52

Customer Experience Data Visualization Analytic Tools Product Research 52

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 110

User Testing Customer Experience Webinar Consulting 110

PMLesson's Ace the PM Interview

APRIL 25, 2022

Have you recently been invited to a product marketing manager interview? One of the best and first things you should do is review the most common product marketing interview questions and answers. Product marketing managers play a critical role in bringing new products to market.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

APRIL 21, 2024

This improves customer experience and increases conversion rates. And strengthens the relationship with the customer. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. Once the customer converts , stay in touch.

Research Software 104

Research Software Feedback Software User Testing Reporting Tools 104

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 108

Framework Feedback Software User Testing Customer Experience 108

The Product Coalition

FEBRUARY 11, 2024

We were monitoring our customers’ databases, and the architecture caused a severe performance impact on the databases themselves. It was an informed decision before my time there, that allowed us to release something very quickly. While none of our customers wanted to use this feature, many of them wanted to have the option.

Framework 108

Framework User Testing Customer Experience Definition 108

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity.

Product Strategy 122

Product Strategy Strategy User Testing Weak Development Team 122

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 142

User Testing Customer Experience Product Research Startups 142

The Product Coalition

DECEMBER 4, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. While I understand this distinction, I believe that a company cannot reach real product-market fit without nailing down its GTM, and vice versa.

Product Strategy 110

Product Strategy Strategy User Testing Weak Development Team 110

The Product Coalition

JANUARY 12, 2020

To truly solve customers’ problems, product leaders must think beyond what they already know about the product. it is going to happen, and it’s a big one which you must attend and arrive on time too. You get to the office on time, as dry as you could have, but that isn’t dry at all. Real invention is hard.

Customer Experience 78

Customer Experience User Testing Technology Books 78

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. Not all markets want to buy this way.

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Naming User Testing Weak Development Team Feedback Software 132

The Product Coalition

DECEMBER 25, 2022

There are many ingredients needed in order for your product to succeed. Not all of them are related to your product, or even to your product’s domain. Your customers’ ecosystem has more impact on your ability to succeed than you might think. Bottom line, I work on many presentations, all the time. Here is why.

User Testing 114

User Testing Customer Experience Presentation Engineering 114

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

DECEMBER 11, 2023

Throughout my product management years, I have led full rewrites of the technical documentation (in different companies and for various reasons), and although it was a huge amount of work, the result was an asset that the company could rely on for many years to come. I have worked with great technical writers, they weren’t the problem.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 98

Analytic Tools User Testing Customer Experience Events 98

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 155

Roadmap Data Visualization Customer Experience User Testing 155

The Product Coalition

MAY 1, 2022

It deals with many unknowns, as well as multiple dimensions and variables at any given time. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead?

User Testing 160

User Testing Customer Experience Product Research Definition 160

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

Product Management 168

Product Management Product Manager User Testing Weak Development Team 168

The Product Coalition

NOVEMBER 7, 2021

you are the product leader, so you need to decide. It’s not only the decision itself that is objectively hard most of the time but the process as well. I have seen so many frustrated product leaders facing a similar situation. While product thinking is very hard to define and explain in a few words, it is a real thing.

User Testing 138

User Testing Customer Feedback Feedback Software Customer Experience 138

Gainsight

JULY 12, 2023

As Customer Success (CS) matures and enters a digital era, operations have never been more pivotal. CS teams are charged with perfecting a seamless omnichannel customer experience throughout the entire user journey, while working at peak efficiency. (No No pressure!)

Analytic Tools 52

Analytic Tools Reporting Tools Data Visualization User Friction 52

The Product Coalition

DECEMBER 10, 2023

Photo by Google DeepMind on Pexels When I started Infinify I felt I found my true life mission — helping founders, product leaders, and their companies grow. I’m not talking just about specific work experience, but also about much softer skills that were always there but now come to fruition. Existing customers?

ChatGPT 124

ChatGPT Leadership Customer Experience Finance 124

The Product Coalition

DECEMBER 11, 2023

Despite its population of 6 million people at the time, it felt like a ghost town. We went for a walk — it was my first time in China — and the streets were almost empty. Time will tell. When resources are sparse, each time you use them costs you more relatively, even if the nominal amount is the same. For how long?

Leadership 78

Leadership User Testing Customer Experience Product Research 78

The Product Coalition

SEPTEMBER 11, 2022

We talked about my blog (I had an anonymous blog where I wrote about my life), my volunteering experience as a medical clown and working in hospitals with kids, and also about mathematics, computer science, and marketing. But it’s not true 100% of the time. It still doesn’t mean that you took the wrong decision at the time.

Customer Experience 116

Customer Experience Definition User Testing Engineering 116

The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. We all do it all the time. Here we go.

Feedback Software 158

Feedback Software Demo Data Visualization User Testing 158

The Product Coalition

FEBRUARY 4, 2024

Your product’s value needs to be defined, delivered, and perceived as such by your customers. If this isn’t challenging enough, what your customers want and need varies based on their profile and maturity with your product. At that moment it hit me: I didn’t need my car to be super clean all the time. Likely not.

Framework 127

Framework Reporting Tools Definition B2C 127

Usersnap

NOVEMBER 17, 2022

In order to accomplish this though, you have to level up your customer data platform like Hubspot. Using HubSpot integrations enriches the data and information you have about your customers, and can help you grow your SaaS business massively. There are several categories in which you can improve your CDP or CRM. What is HubSpot?

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Embedded Analytics 52

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. Nurturing new customers is the best way to reduce churn and increase expansion revenue.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. For some reason, most of them want my product strategy and product-market fit lectures during May and June, every year. That thing that is being released to production and customers use.

User Testing 129

User Testing Feedback Software Product Research Customer Feedback 129

The Product Coalition

DECEMBER 11, 2023

It’s what I call a “strategic debt” that is built over time, and at some point, it is impeding any potential progress. If they do it well they are able to raise money, build the product, and the first customers are coming in. This is usually when they hire a product leader and you join the game. And nothing else.

Startups 78

Startups User Testing Customer Experience Roadmap 78

The Product Coalition

DECEMBER 31, 2023

Photo by Pixabay I recently led a product-market fit workshop at a known company in the Israeli tech industry. It is a well-established company, a leader in its domain, but it still needs to deliver new products to the market so product-market fit is a very relevant topic. What was it that wasn’t working?

User Testing 105

User Testing Workshop B2B Leadership 105