Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there. Why is it important?

Framework 130

Framework User Friction Customer Experience Product Research 130

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. Definitely not!

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem?

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

The Product Coalition

JULY 17, 2022

Product managers need to talk to customers. Here is what my boss once taught me about how to really listen to our customers. Photo by David Clode on Unsplash In SVPG’s Coach the Coaches workshop held last month in London, Marty Cagan talked about the fact that product managers must have direct access to customers.

Customer Experience 131

Customer Experience User Testing Workshop Data Visualization 131

The Product Coalition

SEPTEMBER 19, 2021

The fact that your potential customers have a problem, doesn’t mean that they are willing to do what it takes to solve it. I knew about the idea of laser eye surgery for a long time but was always too afraid to even think about it. But I can tell you that I was still afraid this time too. I was still afraid.

User Testing 144

User Testing Customer Experience Product Research Startups 144

The Product Coalition

NOVEMBER 27, 2022

They debugged their code on paper, multiple times, before it actually ran for the first time. Back then, the impact was boxes and boxes of punched cards, and endless compilation time on the single computer everyone had to share. You have users and even happy customers, but the next level of success is yet to come.

Customer Experience 143

Customer Experience User Testing Feedback Software Product Research 143

The Product Coalition

MAY 6, 2023

Your customers seem to want new features all the time. If they use your product, that’s a great signal — it means they care and they want to do more with it. Today I want to talk about a specific type of saying ‘no’, one that not many product managers even realize is an option: saying ‘no’ to customer requests.

User Testing 132

User Testing Customer Feedback Customer Experience Research Software 132

Userpilot

NOVEMBER 6, 2020

In this post, we’re going to provide you with the best Product Marketing tools for each Product Marketing Job-To-Be-Done – which are critical for allowing your product marketers to do their work independently from your dev team or graphic designers! Post-signup: User Analytics : Hotjar , Heap.

Analytic Tools 74

Analytic Tools Feedback Software Data Visualization Reporting Tools 74

The Product Coalition

JULY 2, 2023

A successful product can only work if people actually buy it. But too many product leaders focus on the product itself and not on what makes it sell. As product leaders you cannot ignore the full customer journey to make sure it makes sense. It appears in your product itself. Hint: it’s not features.

User Testing 114

User Testing Customer Experience Product Strategy UX 114

The Product Coalition

DECEMBER 19, 2021

Photo by Tolga Ulkan on Unsplash When I joined Twiggle as their first VP Product I was the thirteenth employee. Along with the founders (the CEO and CTO), most of the employees in the company at the time were developers. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time.

Product Management 170

Product Management Product Manager User Testing Weak Development Team 170

The Product Coalition

MAY 9, 2020

But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? How Do I Know if I Have No Product-Market Fit?

User Testing 78

User Testing Technical Review Product Marketing Product Research 78

The Product Coalition

JANUARY 16, 2022

Of course, it would have been ideal to find someone who had had both extensive experience and amazing learning abilities, but there’s a reason unicorns are so rare. For example, you gain nothing from having a new product if the company can’t sell it to the market, so your roadmap must address also the sellability of the product.

Roadmap 157

Roadmap Data Visualization Customer Experience User Testing 157

The Product Coalition

MAY 1, 2022

It deals with many unknowns, as well as multiple dimensions and variables at any given time. I realized that this is something that I do whenever I’m helping my consulting customers or the CPO Bootcamp participants to make strategic decisions. about the market, the customers, the product, the business, the plans ahead?

User Testing 162

User Testing Customer Experience Product Research Definition 162

The Product Coalition

AUGUST 22, 2021

Since the annual report takes time to prepare and file and is typically filed in Q4 of the following year, I wouldn’t know the real amount of tax that I would have to pay until then. The result was that I knew that the next time I would look at my bank account, I will get a much clearer picture of reality?—?a

Data Visualization 156

Data Visualization Reporting Tools Banking Customer Experience 156

The Product Coalition

FEBRUARY 14, 2022

How many times have you heard the phrase “It’s research, it will be ready when it’s ready”? If you manage AI products, the answer is probably “many”. AI product management is a unique beast that can be quite challenging, but there are ways to make it easier. Data scientists are usually very reluctant to give time estimates.

User Testing 143

User Testing Data Visualization Product Management Product Manager 143

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

The Product Guy

FEBRUARY 3, 2019

I prided myself on knowing my customers. I served teachers, students, and administrators, each group with specific product needs and goals. I had many, many more customers (millions more), but no way of segmenting these customers into personas or roles like at my previous job. Who is the “right” customer to interview?

User Testing 124

User Testing Customer Feedback Product Management Product Manager 124

Mixpanel

JANUARY 11, 2021

We have three distinct products: the ad-supported video streaming platform, which is what we started with four years ago; a subscription version of the business with ad-free content; and exclusive original content. We also have a kid’s product, with ebooks, video games, audio stories, videos, movies, etc.

Data Visualization 98

Data Visualization User Testing Customer Experience Analytic Tools 98

The Product Coalition

NOVEMBER 7, 2021

you are the product leader, so you need to decide. It’s not only the decision itself that is objectively hard most of the time but the process as well. I have seen so many frustrated product leaders facing a similar situation. While product thinking is very hard to define and explain in a few words, it is a real thing.

User Testing 140

User Testing Customer Feedback Feedback Software Customer Experience 140

The Product Coalition

MARCH 13, 2022

Because over time, the Structured Data group (that I was Head of Product at) developed smarter, AI-based systems, that were meant to replace the back-office work or make it more efficient and create a better product catalog at the same time using things only machines can do. We all do it all the time. Here we go.

Feedback Software 159

Feedback Software Demo Data Visualization User Testing 159

Mixpanel

NOVEMBER 8, 2021

Let me jump right in: With product analytics, customer retention isn’t just something you measure after the fact; it should be something you can learn to predict (and then improve). How could a product manager possibly dig into the data and pull up something that’s genuinely useful for activation and retention?

Data Visualization 116

Data Visualization Onboarding KPIs Analytic Tools Customer Feedback 116

The Product Coalition

OCTOBER 26, 2021

In the example above, you might have a strong gut feeling that says that you shouldn’t make this big effort until you have a strategy, but when you ask yourself why exactly, the answer might not be 100% clear. Once you have that logical explanation in mind, share it with everyone, time and again. It can only help everyone align.

Leadership 159

Leadership Messaging Customer Experience Travel 159

The Product Coalition

JULY 30, 2023

Your product might be awesome, but if there is no significant need on the other side, it wouldn’t succeed. A need is more than a general desire, and you should trust your customers’ actions more than their words. His stats showed that over 60% of his customers only bought from him after having known him for two years or more.

User Testing 112

User Testing Customer Experience Webinar Consulting 112

The Product Coalition

FEBRUARY 14, 2021

Here are three things that if you include in your product requirements would make your life easier and help your developers deliver on what you really intended, not on what you told them to build. I didn’t call him that at the time, but he taught me so much and helped me shape my leadership style and principles.

Onboarding KPIs 175

Onboarding KPIs Weak Development Team Customer Experience User Testing 175

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

The Product Coalition

NOVEMBER 23, 2021

as one would expect, had a lot of experience in setting systems up, keeping everything running and organized, with proper procedures and dashboards in place. Backed by a rich business background, he took over the sales and marketing departments and started to put them on an operational pace that created stability and transparency.

Product Management 151

Product Management Product Manager Management Management 151

The Product Coalition

JANUARY 12, 2020

To truly solve customers’ problems, product leaders must think beyond what they already know about the product. it is going to happen, and it’s a big one which you must attend and arrive on time too. You get to the office on time, as dry as you could have, but that isn’t dry at all. Real invention is hard.

Customer Experience 78

Customer Experience User Testing Technology Books 78

Userpilot

FEBRUARY 4, 2021

Email automation can be a powerful tool for your SaaS to boost new user activation and drive growth at every stage of the user journey, if used correctly. Your users’ mailboxes are already flooded with so much mail, it’s *really* hard to get through the noise. How do you use email automation to create value for your user?

Analytic Tools 96

Analytic Tools User Testing Customer Experience Events 96

The Product Coalition

JUNE 18, 2023

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. With sales-led, which is also a bad name, the model means giving each customer exactly what they want and following the money. Not all markets want to buy this way.

Naming 134

Naming User Testing Weak Development Team Feedback Software 134

The Product Coalition

OCTOBER 25, 2021

Photo by Clementina Toso on Unsplash Working as hard as we do, the weekend is a must-have time for relaxation. With the kids and all, I always find the time to read the weekend newspaper. Of course, when I am busier, the pile gets higher, since I have less time for reading. I have a very specific order in which I read it.

User Testing 171

User Testing Magazine Product Research Research Software 171

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service.

Differentiation 89

Differentiation Analytic Tools Research Software Feedback Software 89

The Product Coalition

NOVEMBER 13, 2023

You blame the market, but often that’s just overlooking the real problem. A product strategy is often the missing link that would convert your efforts into actual revenue. Photo by Tomas Sobek on Unsplash Nobody likes tough market conditions, but it can also be an opportunity.

Product Strategy 124

Product Strategy Strategy User Testing Weak Development Team 124

The Product Coalition

JANUARY 28, 2024

Your product sells not for its features, but for the value it brings to your customers. True product value lies in understanding and meeting the deeper, often unspoken needs of customers, beyond just functionality. Here’s a three-step approach to ensure products connect with users on a more meaningful level.

Framework 110

Framework Feedback Software User Testing Customer Experience 110