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The Customer Experience That Matters Most

The Product Coalition

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. One time, a friend of mine invited me to a party that was about to happen the next day. But the party was a one-time opportunity and I didn’t want to miss it either.

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Product-Led Growth Is a Misleading Name

The Product Coalition

It took me time to understand that I need to present myself as a product leadership coach and product strategy expert rather than a consultant. It’s a great model but the name is quite misleading. That’s why I named my strategic product-led growth course ‘Unboxing PLG’. PLG under the hood. Not all markets want to buy this way.

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Does live chat really work for marketing?

Intercom, Inc.

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. Live chat for marketing allows companies to connect in real-time with prospects who visit their website. It’s all about context.

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Surfboard founder Natasha Ratanshi-Stein on riding the wave of planning software for support

Intercom, Inc.

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

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Some Things Simply Take Their Time

The Product Coalition

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. We all want results, and the sooner the better. But some things?—?especially

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How to Wow a Customer and Win Their Loyalty [With Examples]

Userpilot

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

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User Onboarding Academy: Best Resources To Learn How to Onboard New Users Effectively

Userpilot

A user onboarding academy will help you get started on user onboarding and how to build great user onboarding flows. In the brutal world of SaaS business where activation and retention are crucial, smooth user onboarding ensures users are highly engaged and activated from the start. What is user onboarding?