Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Yet in Mark’s experience working with and mentoring startups, he’s found that many entrepreneurs go with intuition over information. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Onboarding KPIs 226

Onboarding KPIs Customer Experience User Testing Weak Development Team 226

Alchemer Mobile

OCTOBER 14, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review User Testing Data Visualization Feedback Software 245

The Product Guy

AUGUST 10, 2017

As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.

User Testing 118

User Testing Customer Experience Research Software Customer Feedback 118

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. implemented them and took them to the market.

Customer Experience 139

Customer Experience Product Research User Testing Data Visualization 139

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Intercom, Inc.

FEBRUARY 17, 2022

Doug Kessler is the co-founder and creative director at Velocity Partners , a B2B Marketing Agency with a laser-sharp focus on content strategy, and the writer of articles such as The Search for Meaning in B2B , Crap , and Insane Honesty. Short on time? It was also a fun time to be there. But, it doesn’t have to be.

Marketing 209

Marketing B2B Branding Data Visualization 209

UX Studio

NOVEMBER 26, 2018

But by doing the right research at the right time, you can get the information you need to advance. Easier said than done… Is it not just a question of market research vs user research? What characteristics define market research vs user research? What characteristics define market research vs user research?

User Testing 107

User Testing Market Research Product Research Research Software 107

Alchemer Mobile

FEBRUARY 20, 2020

When you monitor emotion and measure sentiment, you try to gauge the tone, context, and feeling from customer actions. Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. There’s an easy explanation for this phenomenon.

Feedback Software 147

Feedback Software Research Software User Testing Systems Review 147

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Four years later, and as the company moves decidedly upmarket with their customer base, it’s adapting its sales cycles to cater for bigger clients.

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

Product Management University

SEPTEMBER 18, 2024

The Solutions Value Chain is a framework that helps you uncover real, strategic value for your customers—from the top of their organization all the way down to the people in the trenches doing the day-to-day work. Of course, every product company wants users to love their products—no surprise there.

Framework 130

Framework User Friction Customer Experience Product Research 130

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 127

User Testing Product Marketing Marketing Customer Experience 127

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. It’s about meeting your target customers in their comfort zone with insightful content that strikes an emotional chord. It has to be outside-the-box, educational and thought-provoking all at the same time.

Product Marketing 130

Product Marketing Marketing Strategy White Paper 130

Alchemer Mobile

NOVEMBER 23, 2021

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

Technical Review 245

Technical Review Feedback Software Product Management Product Manager 245

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Userzoom

DECEMBER 9, 2019

Although we strive to work in an environment where user research is a part of every stage of the product development lifecycle , and your executives have completely bought in to everything you do… we have to be realistic. One very under-utilized ‘tool’ is doing research with – and developing relationships with – customer service.

User Testing 111

User Testing Research Software Data Visualization Reporting Tools 111

Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

Userpilot

JULY 10, 2024

Businesses invest heavily in product marketing through webinars, blog posts, and video content for a reason – it gets them notable results. If you’re looking to start or improve your SaaS product marketing strategy, this is the article to read. Both are vital for SaaS success.

Analytic Tools 86

Analytic Tools Feedback Software Research Software User Testing 86

The Product Coalition

MARCH 1, 2022

We’ve all heard the term “ customer-centric ” in the context of running a successful business, but what does it really mean? From one perspective, it’s about creating value for customers, delivering an effective product at a good price. This is where customer feedback for sales comes into play. No ifs, no buts.

Feedback Software 139

Feedback Software Customer Feedback User Testing Data Visualization 139

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 111

Feedback Software Analytic Tools Customer Feedback Customer Experience 111

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 95

Analytic Tools Research Software Feedback Software Customer Experience 95

The Product Coalition

JANUARY 24, 2021

Photo by Ono Kosuki from Pexels OKRs (Objectives and Key Results) are a useful tool for goal setting and team alignment, and in recent years they have gone from being used primarily in quantitative parts of the organization (namely sales and marketing) to being very popular in product and technology as well. Marketing creates lead goals.

Analytic Tools 187

Analytic Tools Customer Experience B2C Enterprise 187

Userzoom

MAY 12, 2020

The magnitude of the challenge is intensified by the relative digital and user experience maturity of healthcare companies. You can download the complete ebook below…. Download ebook. Download ebook. To combat this, providers might seek short-term fixes to temporarily disable this marketing technology.

Healthcare 95

Healthcare Research Software Analytic Tools User Testing 95

The Product Coalition

JANUARY 13, 2021

Educating the market is hard enough as is, but there is one thing without which you cannot succeed. That’s when I logged in to Facebook for the first time. But here is the thing: I have known about Facebook for a while, that Friday wasn’t the first time I heard about it. There has to be an unmet need that you can answer.

Education 114

Education Marketing User Testing Weak Development Team 114

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 86

Product Marketing Marketing Research Software Feedback Software 86

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. .” ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

User Testing 121

User Testing Marketing Feedback Software Transportation 121

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. Short on time? At Intercom, we’re in the thick of working through how to help our teams become more outcome-focused.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem? You are soaked wet.

Customer Experience 120

Customer Experience User Testing Generative AI Books 120

The Product Coalition

NOVEMBER 27, 2022

They debugged their code on paper, multiple times, before it actually ran for the first time. Back then, the impact was boxes and boxes of punched cards, and endless compilation time on the single computer everyone had to share. You have users and even happy customers, but the next level of success is yet to come.

Customer Experience 143

Customer Experience User Testing Feedback Software Product Research 143

UX Studio: Product Management

AUGUST 17, 2018

Steve Krug, author of Don’t Make Me Think, summed it up: “It really just means making sure that something works well: that a person of average ability and experience can use the thing—whether it’s a website, a toaster, or a revolving door — for its intended purpose without getting hopelessly frustrated.”. Estimating market demand and value.

User Testing 141

User Testing Product Research Research Software Feedback Software 141