Product Management University

JUNE 8, 2023

Quantifying customer value can turn the “what have you done for me lately ” question into a productive conversation that results in higher renewal rates and higher sales of add-on products/services. If you’re a customer success manager, it’s a familiar scenario. The time for renewal is fast approaching on one or more accounts.

Customer Feedback 130

Customer Feedback Customer Experience Data Visualization Product Research 130

Product Management University

SEPTEMBER 10, 2023

As the customer success manager (CSM) role evolves into more of a strategic customer leadership role versus a tactical reactionary role, it’s critical to build relationships with customer executives, and in most cases, it’s not as difficult as you think. Your Plan for Building Relationships With Customer Executives 1.

Customer Experience 130

Customer Experience Product Research Government Leadership 130

Intercom, Inc.

MAY 14, 2018

There are few functions where the phrase “the more things change, the more they stay the same” rings truer than in marketing. For instance, the fundamentals of good marketing haven’t changed: crisp writing, a compelling story, strong brand, and of course, a great product to market. Table of Contents. Email: Still relevant.

User Testing 223

User Testing Research Software Marketing Artificial Inteligence 223

Userpilot

JULY 8, 2024

Looking for examples of customer journey touchpoints? And shows you how to optimize them for better conversions and higher customer satisfaction. TL;DR Customer journey touchpoints are moments or points of contact where customers interact with the product or brand. Looking to optimize your customer journey touchpoints?

Analytic Tools 88

Analytic Tools Feedback Software Research Software User Testing 88

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 79

User Testing Customer Experience Customer Feedback Feedback Software 79

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 91

Research Software Feedback Software Customer Experience Customer Feedback 91

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

The Product Coalition

MARCH 27, 2022

How can you tell if it’s time to push harder, or should you let things move at their own pace? It adds color to my kitchen, it made me clear the table from other stuff so that it stands out, and every time I look at it I’m filled with joy. These rounds take time. implemented them and took them to the market.

Customer Experience 137

Customer Experience Product Research User Testing Data Visualization 137

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? The goal of any marketing strategy is to attract and convert members of your target market into paying customers. But what is the difference between content and product marketing ? The advantages of both marketing strategies. What is content marketing?

Product Marketing 90

Product Marketing Marketing Research Software Feedback Software 90

The Product Coalition

DECEMBER 11, 2023

Not only did the technical documentation serve the customers’ needs better, but it also conveyed the value that the product delivered and helped customers make the most out of the product. When I hired that freelance tech writer our product was already running with a few customers. Back to Twiggle. The API was well-defined.

Technical Review 78

Technical Review Marketing User Testing Customer Experience 78

ProductPlan

APRIL 25, 2023

Great teams assemble individuals with differing skill sets, perspectives, and experiences. This entails customer and market research, internal prioritization exercises, and tying back product goals and metrics to organizational targets and KPIs. They do this to achieve amazing things they’d ordinarily struggle with on their own.

Customer Experience 52

Customer Experience Data Visualization Reporting Tools Weak Development Team 52

The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. One of the hardest challenges of any product and any startup is of course reaching product-market fit. The good news is that product-market fit, like people, and cars, have their own “operating system”. product-market fit under the hood.

User Testing 125

User Testing Product Marketing Marketing Customer Experience 125

Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. The common thread between these three approaches is the product experience.” Product Experience . It Depends. Product Led Growth.

Data Visualization 52

Data Visualization Analytic Tools Customer Experience Research Software 52

ProductPlan

JUNE 5, 2020

Learning on the job or via a professional mentorship offers the chance to grow and gain valuable experience. But how do you know which ones are worth your time and money? 4 Product Management Certifications That Are Worth Your Time. Key takeaways include product strategy , user research, and the UX/UI design process.

Certifications 114

Certifications Customer Experience Artificial Inteligence Product Management 114

Gainsight

OCTOBER 4, 2022

Back to the Future is probably the most famous and beloved time travel movie franchise ever. . As customer success and product experience enthusiasts, that got us thinking about how our discipline has changed over the years, and what might be in store going forward. . Customer success as we know it didn’t exist yet.

Customer Experience 52

Customer Experience Data Visualization Travel Presentation 52

Userpilot

JULY 4, 2022

Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.

Feedback Software 114

Feedback Software Analytic Tools Customer Feedback Customer Experience 114

The Product Coalition

AUGUST 13, 2023

But to truly solve customers’ problems, founders and product leaders must think beyond what they already know about the product. Unfortunately, in the case of your morning meeting — it is going to happen, and it’s a big one which you must attend and arrive on time too. How to solve a certain customer problem? You are soaked wet.

Customer Experience 118

Customer Experience User Testing Generative AI Books 118

Userpilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. Software companies need to use targeted emails instead of sending the same message to every user.

Feedback Software 73

Feedback Software Analytic Tools Research Software User Testing 73

The Product Coalition

DECEMBER 11, 2023

We all want maximum value for minimum effort or cost. In times of an economic downturn, it is very tempting to offer less for lower prices. But is it really what your customers want? Here’s how to look at it in order to make the right decision for your customers. But which one is more important? I decided to meet B.,

Customer Experience 78

Customer Experience User Testing Weak Development Team Research Software 78

Lenny Rachitsky

JULY 21, 2024

Find the transcript at: [link] Some takeaways: When a product succeeds, we often forget the crucial role marketing played in its adoption. .” ” Many innovative products, from electricity to the internet, faced significant initial skepticism until marketing won consumers over. Create space for unorthodox ideas.

User Testing 97

User Testing Marketing Feedback Software Transportation 97

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! We learned a lot and shared our findings on our blog through stories and ebooks.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. This is an important principle in the product-market fit journey. More specifically, the customer profiles that work best.

User Testing 78

User Testing Product Marketing Marketing Customer Experience 78

Usersnap

SEPTEMBER 3, 2019

Boost your business growth with the outstanding customer experience and build products your customers will love. We’ve entered the era of the customer. The SaaS market is getting more and more crowded every year, consumer expectations are getting higher and higher and the voice of the customer is louder and louder.

Customer Experience 76

Customer Experience User Testing Customer Feedback Feedback Software 76

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

The Product Coalition

AUGUST 16, 2020

SplitShire-London-Collection-210062 When I work with companies on sharpening the value proposition and refining the product strategy, one of our information sources for the process is their existing customers. As the old saying goes, focus means knowing what not to do, and so our company finds itself having to narrow down its target market.

User Testing 168

User Testing Customer Experience Customer Feedback Product Strategy 168

Userpilot

AUGUST 17, 2024

This powerful marketing strategy can significantly boost your conversions and fuel product-led growth when applied correctly. TL;DR Click funneling involves creating a series of interconnected marketing assets to guide prospective customers through a specific conversion process. Looking to get started with click funneling?

Research Software 88

Research Software Feedback Software Analytic Tools Data Visualization 88

Userpilot

JULY 16, 2024

Dock gets a competitive advantage by focusing on a specific market segment. ClickUp achieves product differentiation through customization. Hopstack’s differentiator is its exceptional user experience. HubSpot prides itself on its exceptional customer service. Why is product differentiation important?

Differentiation 94

Differentiation Analytic Tools Research Software Feedback Software 94

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.

Research Software 59

Research Software Feedback Software Customer Experience Customer Feedback 59

The Product Coalition

JULY 2, 2023

As product leaders you cannot ignore the full customer journey to make sure it makes sense. In theory, your customers would use it the way you intended them to. In theory, your customers see the value of your product just the way you do. In theory, your customers don’t get it! Hint: it’s not features.

User Testing 111

User Testing Customer Experience Product Strategy UX 111

The Product Coalition

DECEMBER 11, 2023

The customer journey is such an important tool when building your product strategy. Photo by Keagan Henman on Unsplash When I work with companies on their product strategy, or when I teach about product-led growth (PLG) I often work with people on their customer journey. It must make sense for people to make even a single purchase.

User Testing 78

User Testing Customer Experience Systems Review Enterprise 78

Gainsight

MARCH 7, 2023

Customer success (CS) is on the verge of a digital revolution, and one-to-many tactics that increase Customer Success Manager (CSM) efficiency are making a real splash. For nearly a decade, CS has been built through one-to-one relationships between CSMs and their customers. Here’s a look at how it works.

Customer Experience 102

Customer Experience Management Management Healthcare 102

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206