article thumbnail

7 Key App Marketing Strategies

Alchemer Mobile

billion smartphone users worldwide (yes, that’s roughly 80 percent of the population!), Average Revenue Per User (ARPU) : The amount of revenue each of your active customers (on average) contribute. Retention: Retention is a measurement of customer churn: How many customers continue to actively use your app after one week?

article thumbnail

The Customer Experience That Matters Most

The Product Coalition

Customer experience isn’t just for products. As an employee, you provide customer experience to your manager, your colleagues, and your own employees. One time, a friend of mine invited me to a party that was about to happen the next day. But the party was a one-time opportunity and I didn’t want to miss it either.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Key Product Management Lessons from the Founder and CEO of productLivity

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

article thumbnail

Writing a Book: How Continuous Discovery Helped Me Write a Better Book

Product Talk

Some of it was normal first-time author insecurity. So I started to experiment. I had set up my schedule to coach in bursts with lots of time off in between bursts. I originally designed this schedule to accommodate my introverted nature and to give me plenty of time to think, read, and write. But it had another benefit.

article thumbnail

Blueprint to Modernize Analytics

The longer you wait to modernize your application’s analytics, the harder you’ll eventually feel the pain of lost customers and missed revenue. But don't worry, Logi Analytics' Blueprint to Modernize Analytics will help you define your new solution, plot out how to get there and determine what you'll need in terms of time and resources.

article thumbnail

The top marketing statistics for 2018 and why they matter

Intercom, Inc.

At the same time, consumers are complex creatures – we’re constantly evolving and tuning out marketing noise. The best marketers evolve alongside their audiences – experimenting with new tactics, revisiting assumptions about who their buyers are and how they buy. times more likely to be opened as emails, and 6.7 Engagement.

article thumbnail

Four Key Product Management Lessons from a Product Manager at Mailchimp

Alchemer Mobile

Whether you’re new to the product management field or a seasoned professional, it’s always valuable to learn from your peers’ lived experiences. We recently sat down with four product experts and asked them about their experiences in this field. What have been your favorite ways to connect and get feedback from your customers?

article thumbnail

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company. Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. And do all of this while reducing the ever increasing cost and complexity of customer care.

article thumbnail

The Hidden ROI of Embedded Analytics for SaaS Companies

However, end-user expectations have moved beyond what embedded analytics can offer and now encompass a seamless user experience, easy to use self-service, and immediate data response times. Read this eBook to learn how to unlock the Hidden ROI of Embedded Analytics.

article thumbnail

CCO + CMO: A Winning Partnership for Accelerated CX Growth

Centering a business around the customer is critical for accelerated growth and customer-centricity requires a strong CCO and CMO alliance. When they work together, the CMO and CCO can build better customer experience, satisfaction, and retention. Download the ebook now!

article thumbnail

How Self-Service Can Drive Down Costs and Improve CX

Many people think that self-service is a low-end experience and would much rather offer their customers “personalized attention.”. Best-selling author and customer experience thought leader Blake Morgan has put it all down on paper for you. Self-service can improve customer experience and simultaneously drive down costs.

article thumbnail

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

article thumbnail

Investing Wisely in your CX Tech Stack

Because a good customer experience is attributable to better revenue on your end, and higher satisfaction for your customers. Download the eBook today to focus on building a great CX! Why does your organization need to focus on building a great CX? An enormous 84% of them.

article thumbnail

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. The amount of bad data causes teams to waste valuable time during their workflow, and decreases their number of targeted prospects.

article thumbnail

How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. It’s no secret, only 13% of salespeople are satisfied with their CRM. The result? Less organization, more confusion, and fewer deals closed.