The Product Coalition

MARCH 18, 2022

Recently one of the founders of a hot startup asked me, “How do we know if we should add new value props for existing customers or continue to invest in existing ones? It’s not a simple answer, but there are critical data points that will point any founder in the right direction with near certainty every time.

Customer Experience 197

Customer Experience Onboarding KPIs Customer Feedback User Testing 197

Sachin Rekhi

AUGUST 7, 2019

Positioning, while classically considered part of the marketing world, is absolutely essential for every product manager to understand. Positioning refers to the place that a brand occupies in the minds of customers and its perceived differentiation from its competitors.

Positioning 134

Positioning Product Manager Product Management User Testing 134

Userpilot

JUNE 26, 2024

A great customer experience can differentiate your product from the rest, make users stay with you, and ultimately boost product engagement. But what are the best customer experience examples in SaaS? TL;DR Customer experience encompasses all customer interactions with a brand.

Feedback Software 88

Feedback Software Analytic Tools Customer Experience Data Visualization 88

Userpilot

JANUARY 15, 2024

Creating a positive fintech customer experience for every lead who walks through the door of financial institutions is easier said than done. However, this guide will show you how to measure customer experience in the fintech industry, make improvements, and pick the best tools for the job!

Analytic Tools 72

Analytic Tools Feedback Software Reporting Tools Data Visualization 72

Business of Software Conference

MAY 18, 2023

I had a conversation with April Dunford recently to discuss her brand new talk for BoS USA 2023 and the question of why positioning fails in sales came up a lot… April’s obviously awesome by the way. She had some super insightful things to share about why positioning fails in sales – and what to do about it.

Positioning 97

Positioning Differentiation Customer Feedback Customer Experience 97

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Messages that Matter

JULY 11, 2024

Messages that Matter Messages that Matter Assessment explains how BI vendors can easily solve the problem By Lawson Abinanti, Messages that Matter For the 10th year in a row, lack of differentiation permeates the Business Intelligence & Analytics market which made me imagine why and how to solve the problem. What is a position?

Differentiation 52

Differentiation Analytic Tools Data Visualization Research Software 52

Userpilot

OCTOBER 21, 2022

What is a Minimum Viable Experience (MVE)? Why would you care about MVE as a product manager ? Minimum Viable Experience (MVE) describes how your users must feel when they interact with your product to stay with the company and keep using the product. The MVE covers all user interactions with the product.

Customer Experience 91

Customer Experience Onboarding KPIs User Testing Customer Feedback 91

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Product Management University

APRIL 8, 2024

But products are the nucleus, and that means market leadership starts with product management. There are the obvious things product management does. I want to focus on the responsibilities of B2B product management that don’t get much airtime. To some product managers, market is synonymous with users.

Leadership 147

Leadership Marketing Product Manager Product Management 147

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). Let’s dive straight into it!

Customer Experience 79

Customer Experience Analytic Tools User Testing Customer Feedback 79

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 73

Customer Experience User Testing Data Visualization Feedback Software 73

The Product Coalition

JULY 27, 2024

The role of Product Management has dramatically transformed over the past two to three decades. To dive deeper into this topic, we spoke with John Zilch, a passionate product leader with over a decade of product experience in various product roles. John’s journey in Product Management is insightful and inspiring.

CTO Coach 94

CTO Coach Fractional CTO Product Manager Product Management 94

Userpilot

AUGUST 8, 2024

It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success. TL;DR A product strategy is a high-level outline that shapes the development and management of a product. They’re often written within set time frames (month, quarter, year, etc.).

Analytic Tools 88

Analytic Tools Feedback Software Research Software Product Strategy 88

Product Management University

FEBRUARY 14, 2023

Organizations focused on measurable customer success understand that an MVP does one thing exceptionally well: provides positive customer outcomes that can be quantified. Plus, it will enable you to create a more helpful and robust product down the road with customer outcomes always in the crosshairs.

Customer Experience 130

Customer Experience Customer Feedback User Testing Feedback Software 130

Product Management University

SEPTEMBER 4, 2023

If you had $1 for every time someone said, “we need to be more strategic,” you’d be a retired millionaire living on your own private island. Your marketing messages and sales narratives always lead with the strategic customer value of the portfolio. What is Portfolio Marketing? Here’s the other thing.

Product Marketing 130

Product Marketing Marketing Customer Experience Product Research 130

Product Management University

AUGUST 15, 2023

The biggest difference between product management and portfolio management is product management focuses specifically on the success of each product whereas portfolio management focuses on the success of the company (the portfolio) in chosen market segments. Traditional Product Management Here’s the other problem.

Product Manager 246

Product Manager Product Management White Paper Management 246

Userpilot

APRIL 17, 2024

Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience. Read on to learn more.

Data Visualization 75

Data Visualization Analytic Tools Feedback Software Reporting Tools 75

Product Management University

NOVEMBER 2, 2021

Directly from many salespeople (clients) over the past 20 years, here are the most popular responses (in no particular order) to the question, “Why don’t you use the corporate positioning deck? I would never say those words to a prospect or customer. “All about us” positioning is a monologue, not a conversation.

Positioning 130

Positioning Presentation Workshop Differentiation 130

TechEmpower - Product Management

JULY 24, 2023

Even when they have talked to multiple developers or development firms, we’re often the first to ask basic questions like “Who are your customers?” Who are the customers? Can you provide specific examples of different types of customers, what they need, and what the system will do for them? will you leverage?

Reporting Tools 208

Reporting Tools Analytic Tools Development CTO Coach 208

Usersnap

OCTOBER 3, 2023

In the competitive landscape of product management, prioritizing user satisfaction and engagement is pivotal. Understanding User Experience (UX) is a cornerstone, making UX measurement crucial. UX measurement ensures products align with user expectations, fostering loyalty and retention.

Customer Experience 59

Customer Experience User Experience Customer Feedback User Testing 59

ProductPlan

FEBRUARY 22, 2023

As a product manager, one of the toughest challenges I and my fellow PMs face is prioritizing the right features amongst an ever-increasing influx of data from customer feedback, product analytics, and the never-ending list of stakeholder requests. A successful product never sacrifices the user experience.

Customer Experience 59

Customer Experience User Testing User Experience Customer Feedback 59

Userpilot

JULY 24, 2024

Imagine going on a road trip without a GPS—you may encounter unexpected detours and delays, waste time and fuel, and turn your once-exciting trip into a stressful scramble. Benefits of a product strategy framework include better alignment between product development and business goals and improved user satisfaction.

Data Visualization 95

Data Visualization Framework Product Strategy Analytic Tools 95

Userpilot

JUNE 18, 2024

This guide will introduce you to the best resources available for product marketing managers, providing you with a curated selection of valuable materials to enhance your skills and knowledge. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s get started!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Marketing 52

Product Management University

FEBRUARY 12, 2024

Be a Positive Person That Salespeople Love To Work With There’s a lot to unpack here, but DO NOT interpret this as “do whatever sales asks.” As a product marketing manager, the most valuable thing I did for our worldwide sales team was educate them on the market segments where demand for my product was highest.

Product Marketing 147

Product Marketing Marketing Customer Experience Differentiation 147

Userpilot

JUNE 28, 2024

Embarking on a career as a product marketing manager involves a combination of education, skills development, and practical experience. This guide will provide you with a comprehensive overview of the path to becoming a successful product marketing manager. Product marketing manager. Lead product marketing manager.

Research Software 52

Research Software Feedback Software Analytic Tools Data Visualization 52

Product Management University

SEPTEMBER 24, 2019

Here’s an example of product positioning at its finest. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Apply the same concept to your products and solutions and watch what happens to your marketing and sales efforts. Think about it for a minute.

Positioning 113

Positioning Customer Experience Differentiation B2B 113

Product Management University

JANUARY 18, 2019

Powerful product positioning usually boils down to the best story, which is not always the best product. Great positioning is centered on the aspirations of your target customers and why those aspirations are so important to their success. Use Themes to Differentiate. Emphasize WHAT & WHY over HOW.

Positioning 113

Positioning Differentiation Workshop Messaging 113

ProductPlan

SEPTEMBER 13, 2022

Effective product teams position their solutions as market leaders. The winners emerging from the scrum of similar offerings differentiate themselves in significant, meaningful, and sometimes surprising ways. Anyone managing a product knows they must maintain competitiveness by offering comparable capabilities.

Feedback Software 52

Feedback Software Research Software Differentiation Product Research 52

Product Innovation Educators

SEPTEMBER 2, 2024

Why market research is product managers’ secret ingredient for successful products Watch on YouTube TLDR Market research is a key part of product development and management. Chip emphasizes that product managers should see market research as an ongoing process and provides practical tips for doing effective research.

User Testing 103

User Testing Product Research Market Research Research Software 103

Userpilot

OCTOBER 25, 2022

If you’re wondering what strategic product management is, you’ve come to the right place! In the article, we’re looking at the responsibilities of strategic product managers and how they can use data effectively to shape product strategy and deliver delightful experiences to users!

Product Research 81

Product Research User Testing Customer Feedback Research Software 81

Userpilot

JUNE 12, 2024

Understanding the salary landscape for product marketing managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Focusing on the most crucial areas also saves time.

Feedback Software 52

Feedback Software Research Software Analytic Tools Product Marketing 52

Userpilot

SEPTEMBER 14, 2023

How do product management and marketing teams work together to build successful products? TL;DR Product managers define the overall product direction and oversee the entire product lifecycle. Its main goal is to bring the product to the market and ensure it’s well-received by the target customers.

Product Research 77

Product Research User Testing Research Software Feedback Software 77

Userpilot

JUNE 19, 2024

Interested in product marketing manager roles? In this guide, we’ll explore the ins and outs of product marketing manager roles through detailed job descriptions and handy templates. TL;DR A product marketing manager is a professional responsible for promoting and selling their company’s products. Let’s dive in!

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Intercom, Inc.

FEBRUARY 9, 2021

It’s no secret that when it comes to support, customer expectations are higher than ever before – but how are support leaders and teams adapting to these increased demands? Nearly two-thirds (58%) would sever their relationship with a business due to poor customer service. Understand how customer expectations are changing.

User Testing 222

User Testing Reporting Tools Customer Feedback Customer Experience 222

Department of Product

JULY 29, 2022

Product Positioning for Product Managers Why an understanding of how your product is positioned is critical A key responsibility for Product Managers is to define how their products are positioned in the market. This is the result of unique product positioning.

Positioning 52

Positioning Feedback Software Product Manager Product Management 52

Product Management University

OCTOBER 11, 2023

Let’s start this discussion of integrating business processes vs. products with the spotlight on pre-sales, sales, and customer on-boarding since they bear the brunt of the ripple effect. You’re in the throes of the sales cycle and it’s product demo time. Ideally, it can be quantified in a short period of time.

Product Research 130

Product Research Feedback Software Differentiation Management 130