Userpilot

SEPTEMBER 4, 2024

Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Examples of vanity metrics include: – Free trial user count : It only shows how many people started a trial, not how many found value in your product. Sounds great, right? Vanity metrics. Gather data from various sources (e.g.,

Data Visualization 80

Data Visualization Onboarding KPIs Analytic Tools Feedback Software 80

Userpilot

AUGUST 14, 2024

At its very core, product-led design is all about creating a seamless customer experience that enables users to unlock value with your product quickly. The idea is that once users truly see your product’s benefits, they naturally want to upgrade to the paid plan. What’s in it for you?

User Testing 88

User Testing Product Research Customer Experience Feedback Software 88

Userpilot

APRIL 22, 2024

A customer sentiment dashboard is a great way to visualize customer feedback and see what users love (or hate) about your product. TL;DR A sentiment analysis dashboard typically integrates information from multiple data sources, such as social media posts, customer reviews, survey responses , and customer service chats.

Data Visualization 69

Data Visualization Dashboard Customer Feedback User Testing 69

Userpilot

MARCH 18, 2024

In SaaS, a new user activation dashboard can become a massive product analytics tool to understand and optimize the user journey. But how can a dashboard for user activation can help you engage more users? TL;DR User activation is essential for transitioning sign-ups to active users by achieving their first " Aha!

Data Visualization 79

Data Visualization Onboarding KPIs Dashboard Customer Experience 79

Userpilot

SEPTEMBER 4, 2024

From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. In the SaaS context, this could be: Product discovery processes , like user research or feature prioritization.

Feedback Software 79

Feedback Software Analytic Tools Research Software Definition 79

Product Talk

NOVEMBER 15, 2023

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery.

Product Research 258

Product Research Customer Experience Data Visualization User Testing 258

Alchemer Mobile

JULY 13, 2021

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Customer Experience 230

Customer Experience User Testing Onboarding KPIs Product Research 230

Intercom, Inc.

FEBRUARY 3, 2022

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

Customer Experience 223

Customer Experience User Testing Product Research Research Software 223

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 83

Research Software Feedback Software Analytic Tools User Testing 83

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 76

Customer Experience User Testing Analytic Tools Feedback Software 76

Mixpanel

MAY 2, 2023

About a year ago, we were in the middle of a sprint to increase paid customers when we hit a speed bump. Though our marketing team at the time was reporting healthy acquisition in Google Analytics leading to high numbers of new signups, our product team’s Mixpanel dashboard showed conversion from those signups to paying customers was low.

Data Visualization 111

Data Visualization Analytic Tools Customer Experience Customer Feedback 111

Product Management University

MARCH 5, 2024

The definition of product management has been changing and evolving over the past 10 years and I’m not sure it’s for the better. Most of them are not our customers. Right now, a lot of designers and engineers still don’t know exactly what they’re aiming for in terms of customer outcomes and why they’re valuable.

Definition 100

Definition Product Research Product Management Product Manager 100

Userpilot

JULY 15, 2021

Despite its growing popularity, many people are still unfamiliar with SaaS product marketing. A common question is: what is SaaS product marketing? And how is it different from traditional marketing? In this post, I will give you an overview of what SaaS product marketing is and what it entails.

Research Software 97

Research Software Onboarding KPIs Product Marketing Definition 97

Userpilot

APRIL 22, 2024

Interested in effortlessly turning prospects into loyal customers? That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? Depending on your approach to customer engagement and conversion, you can tailor your marketing funnel.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Product Research 52

Userpilot

JULY 22, 2024

Here are the steps to develop your positioning effectively: Conduct thorough market research. Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation.

Research Software 73

Research Software Positioning Data Visualization Definition 73

Product Management University

APRIL 8, 2024

There are a million and one things that go into creating a market leading company. But products are the nucleus, and that means market leadership starts with product management. Building a Market-Facing Product Management Discipline The definition of “market” has more than its share of ambiguities.

Leadership 148

Leadership Marketing Product Management Product Manager 148

Userpilot

JULY 29, 2024

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. Nominal data categorizes information without order and labels variables like user roles or subscription types.

Data Visualization 81

Data Visualization User Testing Analytic Tools Feedback Software 81

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

Analytic Tools 71

Analytic Tools Feedback Software Research Software Data Visualization 71

Userpilot

JULY 10, 2024

Alongside usability testing, user experience interface guidelines allow you to build more intuitive and user-friendly solutions. In this blog, we explain eleven user experience and interaction design guidelines supported by real-life examples to improve product engagement. Control and freedom for users.

Customer Experience 70

Customer Experience Data Visualization User Experience Analytic Tools 70

Intercom, Inc.

MARCH 10, 2022

With lockdowns preventing in-store experiences, shoppers have gravitated towards brands that can provide the best online experience possible. And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Sense their frustration?

Customer Experience 209

Customer Experience Technical Review User Friction Data Visualization 209

Userpilot

OCTOBER 20, 2023

How you define an active user matters. When you use the wrong criteria, you end up building for the wrong users. This article helps you avoid mistakes by explaining what an active user is and why it varies for different products. Measuring active user count helps track business health. What is an active user?

Analytic Tools 80

Analytic Tools Feedback Software Data Visualization Customer Feedback 80

Userpilot

JANUARY 26, 2024

But what about product-led content marketing? Our article explores what it is, its different types, and why it’s worth your time and resources. TL;DR Product-led content marketing is a strategy that relies on content that shows users how to use the product to deal with their pain points.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52

Intercom, Inc.

MARCH 3, 2022

Despite how crucial user onboarding is to increasing customer conversion and retention , it’s still somewhat overlooked or brushed off in many organizations that see it as an item to cross off the checklist as soon as the user becomes a paying customer. Short on time? Everything else flows from that.

Customer Experience 156

Customer Experience User Testing Marketing Data Visualization 156

Mind the Product

OCTOBER 27, 2016

I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. Easier said than done though, right?

Customer Experience 172

Customer Experience User Testing Customer Feedback Weak Development Team 172

Userpilot

SEPTEMBER 5, 2023

With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. Design the customer journey map.

Customer Experience 82

Customer Experience User Testing Data Visualization Customer Feedback 82

Userpilot

FEBRUARY 21, 2023

User adoption is essential for B2B SaaS companies, as it helps customers to learn about your product, adopt features , stick around, and nurture product growth. But how does user adoption impact your business? And your role at a customer success team? Lay out a customer journey map. What is user adoption?

Analytic Tools 60

Analytic Tools Feedback Software Research Software Data Visualization 60

Userpilot

SEPTEMBER 26, 2024

It offers a range of features that allow companies to track employees' real-time locations, manage attendance, automate task management, and handle expense tracking. When they faced challenges with customer churn , they turned to Userpilot. That’s what we talked about with Subhash Yadav, the Product Marketer at Unolo.

Product Research 91

Product Research Data Visualization Feedback Software Analytic Tools 91

Intercom, Inc.

JUNE 2, 2022

From the CEO and the management team to the intern fresh out of college, every employee or business owner has unique qualities that position them to bring excellent customer experiences to life. And for Elizabeth Dixon , even the smallest action can cause ripples that turn customers into loyal advocates. Very excited.

Customer Experience 223

Customer Experience User Testing Development Team Review Books 223

Product Management University

JULY 15, 2024

If you think about what product management teams are doing in an effort to get stakeholder alignment, it’s a version of “trying to be everything to everyone” except now we’re talking mostly about internal stakeholders versus markets and customers. In some respects, they’re just like customers.

Customer Experience 257

Customer Experience Finance Workshop Product Management 257

The Product Coalition

APRIL 24, 2023

A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.

Feedback Software 119

Feedback Software Analytic Tools User Testing Customer Feedback 119

Userpilot

AUGUST 14, 2024

According to the 2024 State of CX Personalization Report by Medallia, customers who go through very personalized experiences rate their overall satisfaction as 9.4 By developing a customer segmentation strategy, you can build the right segments, analyze their behavior, and set tactics to reach them through tailor-made initiatives.

Analytic Tools 76

Analytic Tools Feedback Software Research Software Reporting Tools 76

Userpilot

MAY 27, 2024

Product thinking is all about putting yourself in the other person’s (user) shoes. Only by adopting a product-thinking mindset and following it as a process can you get to know your users better. TL;DR Product thinking is the process of identifying problems and coming up with solutions by placing the user in the center.

Research Software 86

Research Software Analytic Tools Feedback Software Data Visualization 86

Userpilot

AUGUST 30, 2024

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Conducting market research offers numerous benefits, including a better understanding of customer needs and market trends.

User Testing 70

User Testing Research Software Market Research Product Research 70

Userpilot

JUNE 11, 2024

Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. However, they vary in scope, definitions, and goals.

User Testing 86

User Testing Customer Experience Customer Feedback Data Visualization 86

Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

DECEMBER 6, 2022

Most probably you already know how important it is for a brand to offer superior experiences, but how exactly can you measure customer experience? Something as abstract as customer experience cannot be measured directly. Trigger personalized experience flows based on user behavior.

Customer Experience 83

Customer Experience User Testing Customer Feedback Data Visualization 83

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 88

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 88