Remove Customer Experience Remove Definition Remove Marketing
article thumbnail

Definition Playbook

The Product Coalition

So I asked the team to share the playbook we’ve used to help prepare them to begin Definition. Read on for the Definition Playbook written by Rebecca Monfries and Nathan Bruce. What is Definition? In some organisations, Definition is an isolated process completed all at once for multiple features or initiatives.

article thumbnail

6 Ways to Improve Your Product Experience

Alchemer Mobile

What is product experience? Product experience refers to the customer journey that takes place within the product itself, from a person’s first login to their last time using the application. It is a broader, more end-to-end view of user experience, which refers to specific interactions a person has within a product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CX expert Jay Baer on creating experiences that get your customers talking

Intercom, Inc.

And further along the line, customer support started being treated as a cost center – a necessary, but non-profitable part of a business. Today, more and more businesses are realizing the true bottom-line impact of creating great customer experiences. In fact, he says the customer experience has never mattered more.

article thumbnail

No Time for Discovery? Here’s How to Fix It.

Product Talk

It’s true that discovery takes time. Interviewing customers , building opportunity solution trees , running assumption tests —these are all activities that take your attention away from delivery. Tweet This Still, in our Product Talk courses and webinars, we often hear the complaint that teams don’t have time for discovery.

article thumbnail

What is the Voice of the Customer (VOC)?

Alchemer Mobile

When brands listen to and act on the voice of the customer (often referred to as simply “VoC”), it can completely revolutionize the way their business operates. Definition of the Voice of the Customer (VoC). The voice of the customer includes answers to questions like: What do your customers like? Prevent Churn.

article thumbnail

How customer service chatbots are redefining support with AI

Intercom, Inc.

Artificial intelligence is radically redefining the customer service landscape. From automated emails to visual search , AI allows companies to better support their customers at more touchpoints along their journey. Nowhere is this radical change to the customer experience as apparent as in the new wave of chatbots.

article thumbnail

The key to fierce customer loyalty? Your support team.

Intercom, Inc.

For nearly a century, companies held to the same principles for driving growth: deliver value to stakeholders and employees first, then to customers. Crowded markets mean companies can no longer assume they are the only, or best, choice. Customers, too, expect more and will put their money where their values are.