Intercom, Inc.

MAY 19, 2020

As a product-led company, we have put great thought, time, and energy into how we organize our product teams. . But when it comes to analyzing what we spent our precious time building, the lines of accountability need to be very clear.”. But usually by the time they’re ready for the heist, there’s a lot of trust there.”.

User Testing 245

User Testing Research Software Product Research Feedback Software 245

Johanna Rothman

JUNE 21, 2023

In product development, we often use the words, “user” and “customer” interchangeably. I wonder if it’s time to stop talking about “customers” altogether. It's time to clarify who we want to satisfy, so we can make better product decisions. Users use the product.

User Testing 90

User Testing Customer Feedback Customer Experience Differentiation 90

Product Talk

DECEMBER 15, 2021

He began his career as a freelancer and tech entrepreneur, so this will be his first full-time official position as a product manager in a company that is not his. Paolo Appley, Senior Product Manager at User Interviews. Richard Simms, Senior User Experience Designer at SEEK Learning. Andrew Skotzko, Product Director.

Product Research 213

Product Research Customer Experience Research Software Reporting Tools 213

Intercom, Inc.

JULY 15, 2021

With a Master’s degree in human-computer interaction and over two decades of experience in user research and user experience in companies like Oracle, he now leads the design team across all product offerings at IBM. If you’re short on time, here are a few quick takeaways: Good design is good business.

Research Software 245

Research Software Feedback Software Reporting Tools User Testing 245

Userpilot

SEPTEMBER 10, 2022

What’s product differentiation? What differentiation strategies can a product manager use to make the product stand out in a saturated market? Product differentiation is about highlighting the features of your product that make it stand out on the market. Mixed differentiation uses both objective and subjective criteria.

Differentiation 88

Differentiation Feedback Software Research Software User Testing 88

Intercom, Inc.

JULY 29, 2020

Companies work to unlock the story of their brand , to tell the story of their target customers, use data to tell stories about their industry or provide further insights. Just like an author can be an excellent storyteller, a master of narrative structure, the great authors of our time are more than just great storytellers.

Data Visualization 271

Data Visualization User Testing Branding Customer Feedback 271

Intercom, Inc.

JULY 13, 2018

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Mobilize your influencers to drive customer acquisition. Want more advice like this?

User Testing 156

User Testing Customer Experience Customer Feedback Strategy 156

Sachin Rekhi

FEBRUARY 16, 2020

Much of the literature that defines the role as the intersection of business, technology, and user experience isn't particularly helpful for practitioners who are left wondering what skills they need to learn versus the fine people they work closely with in actual business, technology, and user experience roles.

Data Visualization 218

Data Visualization Product Research User Testing Reporting Tools 218

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Intercom, Inc.

JULY 4, 2019

If we implement a new feature, how will customer behavior change in a meaningful way?”. We wanted to jump into this hot topic to see if we could marry our practical experience with Josh’s framework. Short on time? Here are five quick takeaways: Narrow your definitions. You’ve got to be applauded for that.

User Testing 212

User Testing Customer Experience Feedback Software Research Software 212

Intercom, Inc.

NOVEMBER 3, 2022

You’re investing resources in hiring and training the right people, tracking different metrics at different stages, adding more and more complexity with each increase in headcount, use cases, and customers. Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

ProductPlan

SEPTEMBER 27, 2020

It’s all the rage, and is often the reason we get out of the bed each day – we want to delight our customers in everything we do. I’d bet that at least 75% of those reading this post would say that “Customer Delight” is somewhere in the top 3 stated goals of their company for the year. The Diluted Definition of Customer Delight.

Customer Experience 108

Customer Experience User Testing Customer Feedback Strategy 108

Sachin Rekhi

FEBRUARY 9, 2020

As an industry, we frequently talk about the reality that there is no single definition for the responsibilities of a product manager and that product management roles differ meaningfully across companies. But the one conversation that people often tell me they find uniquely insightful is our discussion on finding product culture fit.

User Testing 218

User Testing Weak Development Team Artificial Inteligence Wireless 218

Product Management University

OCTOBER 22, 2019

I can even remember a time or two when we lost a deal because our attempts to differentiate with technical explanations made us sound like the worst solution. The easier way to differentiate your product and highlight superior value is to shift the value narrative from customer problems & features to customer outcomes.

Differentiation 20

Differentiation Positioning Demo Definition 20

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. More importantly, note that they are using various digital platforms to adapt to dynamic times.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

Intercom, Inc.

JANUARY 28, 2019

A great partnership between product and sales needs to be based on shared definitions of success and an agreed upon process to collaborate. Marketable – be attractive enough to differentiate itself from competitors. Justifiable – demonstrate its value as being greater than its cost (time and money) to the customer.

Software Review 193

Software Review Differentiation Roadmap Customer Experience 193

Intercom, Inc.

JANUARY 31, 2019

As part of the process, we’ve spent a lot of time reviewing who we should be selling to these days, and how we should be selling to these customers. Steli Efti on understanding your customers. Adam Risman: What do you remember most about the earliest days of going and selling this product to customers? What didn’t?

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Userpilot

FEBRUARY 25, 2022

Want to improve your user experience metrics to make your SaaS business successful? User experience is key to keeping your customers engaged and happy. It begins with the first-ever interaction a user has with your product and continues throughout the user journey until they decide to leave.

Customer Experience 89

Customer Experience Feedback Software Onboarding KPIs Analytic Tools 89

Product Talk

APRIL 17, 2024

And if you’re trying to guide your teams toward being more empowered and autonomous, this is a process that takes dedicated time and commitment. She regularly shares her learnings and insights on LinkedIn and recently took some time to chat with Teresa for this Product in Practice about her teams’ experience with continuous discovery.

Product Research 255

Product Research User Testing Data Visualization Research Software 255

Intercom, Inc.

JUNE 3, 2021

And so, now’s the time to start thinking about accelerating our business strategies and grabbing the opportunities it brings. If you’re short on time, here are a few quick takeaways: You can’t balance short-term and long-term investments without considering the existing product strategy. Where should you invest your resources?

Strategy 228

Strategy Feedback Software Research Software Software Review 228

The Product Coalition

MARCH 24, 2021

Innovators have to build first reference customers in the mainstream market to prove having a promising business model and a compelling offering. Starting with a niche market ensures focusing on a very specific customer problem and probably little to no competition. As we do not have yet data available from live customers?—?or

User Testing 136

User Testing Research Software User Friction Customer Experience 136

Product Management University

AUGUST 15, 2023

Product releases are still the execution phase but everything works better when priorities across all products are synchronized to target customer needs in the company’s highest priority markets. It’s a logical question but the answer is a definitive no. Definitely yes but it’s not as complicated as you might think.

Product Management 246

Product Management Product Manager White Paper Management 246

The Product Coalition

MARCH 7, 2023

How to prepare for a user interview, all the way to sharing the results with your team. The skill of running effective user interviews is key to defining your target users, finding product-market fit , growing your product, figuring out what to build next — or just simply understanding how users perceive your product.

User Testing 127

User Testing Customer Feedback Customer Experience Data Visualization 127

Mind the Product

SEPTEMBER 16, 2019

This blog looks at what actions product managers can take to ensure their teams are investing their time wisely. “If This focuses on answering three questions: Who is the customer? Every person involved in the process needs to understand your customer, their needs, and how your solution meets those needs.

User Testing 138

User Testing Product Research Data Visualization Customer Experience 138

Imaginary Cloud - Design

AUGUST 19, 2021

Design Research is a process used by designers to better understand the underlying and sometimes hidden desires, needs, and challenges of end users. To create an optimal user experience. User Research. ? It's a user-centered approach that helps answer questions like "Who are your users?",

User Testing 110

User Testing Research Software Product Research Customer Experience 110

The Product Coalition

FEBRUARY 1, 2021

This is often the case when an organization’s people management does not have a lot of experience in hiring agile practitioners because they are in the early stages of the agile transition. All Scrum team members need to communicate with stakeholders and customers to avoid losing critical information in translation.

Technical Review 167

Technical Review Advertising Customer Experience Agile 167

Userpilot

JULY 22, 2024

Gather data through focus groups, surveys , interviews, and experiments to build accurate, data-driven user personas. Key elements include definition, target audience, key benefit, category, competitive advantage, and differentiation. It attracted a diverse user base and achieved significant market penetration.

Research Software 74

Research Software Positioning Data Visualization Definition 74

Intercom, Inc.

NOVEMBER 25, 2019

” Unique activities : Find the differentiators that make sense for you. The final two are timing and measurability. And the positioning is then interesting because the problem can exist in loads of different circumstances with loads of different buyers at loads of different time points.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

AUGUST 1, 2024

Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Let’s dive in!

Research Software 87

Research Software Analytic Tools Product Marketing Product Research 87

The Product Coalition

OCTOBER 9, 2023

Berlyne As product managers, we have all enthusiastically dived into customer feedback, hoping to find insights that will take our product game to the next level. Yet, time and time again, we hit a wall. It fails to deliver valuable insights, game-changing ideas, or even just a decent overview of what users need.

User Testing 116

User Testing Data Visualization Customer Feedback Customer Experience 116

Userpilot

APRIL 30, 2024

TL;DR Value-based growth is a strategy that prioritizes delivering value to customers. The approach makes your company more customer-centric , improves customer satisfaction and retention , and gives you a competitive edge. A robust customer success strategy enables customers to get the most out of the product.

Feedback Software 88

Feedback Software Analytic Tools Product Research Data Visualization 88

Intercom, Inc.

JANUARY 20, 2022

If you’re short on time, here are a few quick takeaways: A company’s differentiator, or the reason their customers choose them over others, only lasts as long as their ability to improve faster than others can copy. I just work on my job most of the time. Paul: Yeah, it definitely did.

Feedback Software 249

Feedback Software Reporting Tools Product Research Data Visualization 249

Intercom, Inc.

FEBRUARY 22, 2018

If your product is to survive and your business is to grow, improving your user onboarding must always be top of mind. First, onboarding is the one thing that every user of your product experiences. Secondly, just as Ruairí wrote recently , your onboarding strategy must adapt over time as your product and business evolve.

Onboarding KPIs 194

Onboarding KPIs User Testing Customer Experience Research Software 194

Intercom, Inc.

JULY 21, 2022

Intercom was created out of an epiphany in a small Dublin coffee shop because we realized that the impersonal, transactional way of doing business online just wasn’t cutting it for customers anymore. Paul Adams: Let’s not do this again and then have a retro to learn the same thing we’ve already learned five times.

Download 215

Download Feedback Software Data Visualization Customer Experience 215

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Such insight, and their acquisition of such continues broadening, then helps informs competitive user engagement strategies. User loyalty is the natural result. Definitely not! How To Attract User Research Prospects.

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

The Product Coalition

SEPTEMBER 9, 2022

Companies understand the importance of the holistic approach to deliver value to customers-which is no longer exclusive to product viability. Historically, development teams have been executioners and could lose focus on what features users care for. However, think about which users you are accounting for.

Feedback Software 127

Feedback Software Analytic Tools User Testing Data Visualization 127

Product Management University

DECEMBER 7, 2020

Most market requirements documents (MRDs) lead off with a customer problem and why it occurs. If you’re wondering what the problem is with this approach, it’s the problem definition itself. It took an act of congress, but one of our customers was able to aggregate information from all customer touch-points.

Reporting Tools 147

Reporting Tools Product Marketing Data Visualization Marketing 147