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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.

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Who’s who: Understanding your business with customer segmentation

Intercom, Inc.

At some inflection point of growth, it becomes impossible to intuitively know your customers, let alone decide which ones to focus on. We could no longer assume all our customers had uniform needs and could be reached the same way. Download The Growth Handbook. What is customer segmentation?

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10 Hacks of Customer-Centric Enterprise Product Managers

Mind the Product

Those who have stood out to me as particularly customer-centric have had two qualities in common. I see the immediate impact on our customers when my team and I exhibit these traits. The Foundation: Immediate Access to a Diverse set of Customers. How the customer would like to use the software.

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5 customer acquisition strategies for winning new customers

Intercom, Inc.

You can spend months working on a great idea, pour tons of time and energy into crafting the perfect marketing, but without customers your business will cease to exist. All future growth hinges on one thing – customer acquisition. Get your free copy of The Growth Handbook, brought to you by Intercom.

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Jeff Toister on a guaranteed customer experience

Intercom, Inc.

?. We all know an outstanding customer experience can set you apart from the competition, but is it possible, or wise, to guarantee it? The key to earning (and keeping) our customers’ trust and business, Jeff says, is in the promises we make and expectations we meet, no matter how small.

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The Value Inequality – The Real Meaning Of “Customer Value”

The Secret PM Handbook

The customer’s perspective. Of course, the customer cares zero, not one iota, NOTHING, about your problems with making money. But customers do care about something. In so many words, the customer has a problem. The problem is costing the customer some amount of money or time or business friction.

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How to kickstart billion dollar companies

Intercom, Inc.

And before Instacart, Bangaly was at another “Insta” (Instagram), where he helped double the photo sharing platform’s monthly users to more than 1 billion. At the same time, online grocery shopping is still a nascent trend, with the opportunity to grow into a $30 billion market. Perfecting the first activation experience.