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Early Career Foundation: Building a Base for Product Leadership Kim’s journey into product management began with an unconventional blend of philosophy and computer science studies in college. The company operated a softwareplatform for their call center, managing customercommunications while ensuring compliance with state regulations.
This approach has informed her success across different industries and roles, from retail to technology. While they could have automated all customercommunications, they discovered that human interaction provided invaluable product development insights.
To better understand the common challenges organizations face with digital feedback tools, we conducted a comprehensive market research study that revealed several critical pain points. When one tool gathers feedback via email and another through your website, consolidating all that data and customer feedback can be nearly impossible.
When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” Today, we’re taking a slightly different approach.
But in today’s fast-paced world, your customer support can only be as effective as the technology that underpins it. Study after study shows that the vast majority of support teams are unhappy with their current customer support tech stacks. The anatomy of a modern customer support tech stack .
We are at the start of a revolution in customercommunication, powered by machine learning and artificial intelligence. At Intercom, we have taken advantage of these technologies relatively early. Our Custom Bots and Resolution Bot already work for thousands of businesses every day. Case study: Resolution Bot.
How comprehensive is your SaaS company’s approach to customercommunication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.
In a commissioned study by Forrester Consulting on behalf of Intercom undertaken in April 2021, Drive Conversational Experiences for a Future-Ready Customer Support Strategy , we learned that only 37% of support leaders and decision-makers are satisfied with their organization’s current digital channels and solutions.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin. Examples include SEMrush and Moz.
Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. For example, at Intercom we build customercommunicationsoftware.
That’s where customer engagement software comes in. The right platform will equip you with the tools to interact effectively, gather valuable feedback, and build lasting customer relationships. Customization options: Can you tailor the platform to match your brand identity and specific needs?
For fast-growing and enterprise organizations, the ability to personalize customercommunication in a way that’s scalable is business critical. In fact, studies show that not only do customers expect great experiences when interacting with companies, they’re willing to pay more for them.
The rise of review sites, messaging apps, and online forums has flipped the relationship between brands and their customers on its head. Where once brands could control what was said of them, today’s customers are well-placed to talk back and to one another – on any platform.
SaaS tools are the industry's biggest open secret. Wondering what type of tools you should have in your stack? TL;DR SaaS tools are applications that users can access through an internet connection. There are different types of SaaS tools for different purposes. ProductPlan is the best tool for road mapping.
According to a study by McKinsey, the application of generative AI use cases across various industries could generate an astounding $2.6 Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals.
You have to engage with them at various stages in their user journey for a great customer experience. In a PWC study , more than 54% of consumers in the U.S said that customer experience at most companies needed to improve. In this article, we look at how Customer Engagement Platforms benefit SaaS companies.
Live chat – especially when it’s part of a modern customercommunicationsplatform that helps you make the most of every engagement – is a powerful addition to your sales tech stack. Use targeted messages to share relevant content or case studies that can help to persuade prospects and move them further down the funnel.
Looking for customer relationship management examples to inspire your brand? Toward the end of the article, we highlighted the types of CRM systems and different CRM tools that might be helpful to you. The impact of customer relationship management on your business: More user engagement. But that’s not all.
They just might need to invest more fully in tools that help them gain actionable data from consumers who opt in to share this information. Unified customercommunicationsplatforms, such as Intercom, are key for creating these meaningful engagements for all teams across sales, marketing and support.
Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. Once your landing page is live, you can start collecting leads, offer a preview of your app press and early adopters, and integrate with an analytics or A/B testing tool to test variations of your messaging strategy. Register your domain (e.g.,
One of the best ways to drive better customer experience than using sentiment analysis tools. Below, we describe what an online sentiment analysis tool is and how businesses can benefit from using them. Tools like this can also help if you struggle to find how to respond to positive reviews effectively.
Solution: We now show how to earn high ratings and promotions. Solution: We’ve introduced a new staff designer level in between our senior and principal levels. Solution: We leaned into our principle of “Encourage actions a designer controls versus outcomes they can’t.” Here are the most important changes we made together.
Looking for the best customer engagement tool for your SaaS company? There are plenty of solutions of customer engagement on review sites, but they don’t make the choice any easier. Instead, we decided to focus on customer engagement tools for in-app engagements in SaaS products. . Let’s dive in!
Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.
Cledara is a SaaS management platform designed to help businesses manage and optimize their tool stack usage. You import your software subscriptions and can monitor all your spending, approve purchases, automate renewals, and control access from one place. They built an internal tool but the segmentation feature was lacking.
Callbell is a multi-channel communicationplatform that helps businesses manage their customer interactions across various messaging apps, including WhatsApp, Facebook Messenger, Instagram, and Telegram. This allowed non-technical teams, particularly customer success managers, to manage in-app communications independently.
With the latest advances in AI technology and the widespread adoption of chatbots in the SaaS industry, conversational UX design has become a necessity to avoid low-effort conversational interfaces over customer satisfaction. The golden rule of conversational UX is to always keep the dialogue natural. What is conversational UX?
This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. In doing so, they have been able to unlock new efficiencies for their teams and their customers.
A case study in the wrong product metrics and advice for product managers. One place to find the softwaretools product managers are using. If you are looking for team collaboration, customercommunication, roadmapping, or other tools product managers use, this is the list for you. That is failing fast.
Jeff recommends several techniques for staying close to customers: Practice silence: Use silence effectively to encourage potential customers to share their true needs. Communicate directly: Reach out directly via platforms like X or through personal contact methods like texting to gather feedback and resolve issues quickly.
Zoezi is an all-in-one platform for the wellness industry. It allows gyms, yoga studios, spas, outdoor centers, and personal trainers to streamline day-to-day operations: admin, finance, and customer care. They had no product analytics tool in their tool stack, and the only way to find out was by asking.
Personalizing your in-app onboarding flows to focus on the features that are most relevant to a user’s job-to-be-done will make the earliest stages of the journey/lifecycle feel more contextual and boost customer engagement down the line. What is a customer engagement framework?
There’s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. Customer engagement ideas: host webinars.
So how can you deliver lightning-fast customer interactions while remaining personal at the same time? At Loom , we think we’ve found the solution – video. According to a study conducted by Kayako in 2017, 79% of businesses have gone on record to say that offering live chat has had a positive effect on customer loyalty.
This situation is especially true when the company is in hyper-growth and introducing specialized customer success technology. For Gainsight, one of the best examples we have seen of a company successfully incorporating CS as an ethos and a technology in a time of hyper-growth is Totaljobs. The Role of Technology.
But a sound retention strategy is actually one of your most powerful levers to grow your business by creating loyal customers. A study by Price Intelligently showed that a 1% increase in acquisition affects your bottom line by about 3.3%. “Customers don’t forget to use your product, they lose interest in it.
A lot happened to the Gainsight platform in 2019. Gainsight is in lockstep with the ever-evolving discipline of customer success. As the leading customer success platform , we’ve continued to focus on building out the tools that CS teams need to optimize and mature their strategy. READ THE CASE STUDY.
If you’re unsure what a SMART product goal might look like in practice, here’s an example that clearly defines the measurable goal in numbers, along with a realistic timeline: “Increase brand awareness among small business owners in the software industry through a targeted email campaign. Design the post to drive engagement.
TL;DR Negative word of mouth is the spreading of unfavorable or critical information about a product, service, brand, or company through informal communication channels, such as personal conversations or online platforms. Impacts of negative word of mouth may include: Customer churn. Decreased customer satisfaction.
In this New at Intercom, Paul Adams, our Chief Product Officer here at Intercom, guides you through our newest, next-generation features and in-product innovations, and explores the challenges and solutions behind engaging more effectively with your customers and creating a more holistic, personalized customer experience.
Product support specialists utilize various tools to enhance their efficiency. Some essential tools include Userpilot for user onboarding and product adoption, Zendesk for customer support management, and Freshdesk for ticketing and customercommunication. Looking into tools for product support specialists?
TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance softwaresolutions. Product assistants utilize a variety of tools to streamline their work.
Here is a typical career path and how to progress in each position: Marketing coordinator/assistant (entry-level) : You can progress by gaining hands-on experience with digital marketing tools, learning about user acquisition strategies, and developing product analysis skills. Looking into tools for user acquisition specialists?
Help Center Software is the unsung hero of the customer support world. You might have eventually fixed your own issue, or waited long enough for a customer support person to get round to doing it for you, but I bet you were frustrated by the end of it. Help Center Software exists to solve this problem. Sound familiar?
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