This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor.
Choosing the right mobile app engagement platform can determine whether your app thrives or gets abandoned, especially as spending in the mobile app market increased to $36.2 However, fragmented tools can’t meet these expectations. However, most solutions don’t have all these features, making them fragmented.
Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin.
As a founder, you may know exactly what tech stack you need to build your product – but what about when it comes to the tools you need to run your business? But these days, there are so many innovative and impactful tools that can massively streamline your workflows and help to set you up for success as you scale.
Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. This ability to predict is about shooting for repeatable product success.
Put simply, good productmarketingsoftware helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. But how do you choose good productmarketingsoftware? What is productmarketing?
Running a successful product organization is hard. It’s no wonder there are many tools that try to resolve this. But tools alone won’t fix anything and can do the opposite. This mostly happens with products related to the product space itself — products for product managers and product teams.
Want to understand what customers think and how they behave in your product ? If so, you need to invest in the right customer insight tools. These tools are perfect for providing valuable customer insights to make product improvements and optimize your customer experience.
The study showed that companies that get customer success right prioritize technologies that improved customer experience. A Customer Engagement Platform (CEP) is an example of a tech solution that can help you achieve a great customer experience. What is a customer engagement platform (CEP)?
We manage everything from product launch, forecasting, planning to productmarketing and sales and when things change drastically Product Managers are expected to be agile and stay on top of technologytools to save the day. One of the most powerful things Product Managers rely on for growth in 2020,?—?when
Can marketing resource management help streamline your productmarketing processes and workflows? The marketing department is one of the most crucial in any company. Marketing resource management covers everything, from project planning to budget tracking, scheduling, workflow management, collaboration, etc.
Trying to find the best productmarketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Cledara is a SaaS management platform designed to help businesses manage and optimize their tool stack usage. You import your software subscriptions and can monitor all your spending, approve purchases, automate renewals, and control access from one place. They built an internal tool but the segmentation feature was lacking.
“We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customercommunications are undergoing a massive transformation as customer expectations change. The support leader’s guide to personal, efficient human support.
Product teams carry this burden alone without the help of proper tooling for far too long. Launch Management is a first-of-its-kind tool for product teams that helps you wrangle the chaos of a product launch. We are incredibly excited to show you how you can guarantee launch readiness, all within a single platform.
Over the course of the event, we explored our vision and beliefs for the future of customer engagement and communications, and heard from Intercom leaders like CEO Karen Peacock, Co-founder and Chief Strategy Officer Des Traynor, and Chief Product Officer Paul Adams, as well as some of our amazing customers.
TL;DR A customer service representative acts as a liaison between a company and its customers by providing information and resolving issues. In the SaaS industry, they help users navigate software applications, troubleshoot technical issues, and drive product adoption. Book a demo to see it in action!
Having spent several years playing both Marketing and Product Management roles, I can confidently suggest that every Product Manager who wants to make a significant impact on the overall success of the business should switch to ProductMarketing roles several times in his career. It happened with me too.
However, not all productmarketing teams have mastered the art of digital customer engagement. In this article, we’re going to teach you how to measure digital engagement, four trends to stay on top of, and six approaches that you can use for your own digital customer engagement strategy!
At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our ProductMarketing team look after Messenger inside our app. Position #2 Content Showcase app, linking to our product tours. Position #3 Product Hunt to promote our new Messenger launch. Define your goals.
If your SaaS company is starting to see some traction, you’ve probably considered working with an onboarding platform in order to reduce Time To Value (TTV) for your users. But the million-dollar question is: which onboarding platform should you choose? What is an onboarding platform? Onboarding platform example #1: Userpilot.
TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance softwaresolutions. Product assistants utilize a variety of tools to streamline their work.
Drive truly personalized customer experiences: Use your collected data to power follow-up actions and workflows at scale so that your customers know they have been heard. Customers loved the survey itself and wanted to use this design for their own businesses. This meant leading customers away from what they were doing – ie.
Here are 10 possible contenders for the title, covering multiple use cases, from customer engagement through analytics , customer relationship management, experimentation, and digital experience optimization. TL;DR Mixpanel integrations enable you to connect it to other tools for seamless data sync.
If you’re unsure what a SMART product goal might look like in practice, here’s an example that clearly defines the measurable goal in numbers, along with a realistic timeline: “Increase brand awareness among small business owners in the software industry through a targeted email campaign.
Here is a typical career path and how to progress in each position: Marketing coordinator/assistant (entry-level) : You can progress by gaining hands-on experience with digital marketingtools, learning about user acquisition strategies, and developing product analysis skills. Book a demo to see it in action!
One of Jeff’s first companies went offline for hours and not a single customer reached out—that’s when he knew they didn’t have product-market fit. If users aren’t clamoring for your product, you’re not solving a real need.
Solid messaging strategies are the key to grabbing your audience’s attention and nurturing their interest in your product. But how you can create a really good messaging strategy that will support your productmarketing goals? Product Manager user persona example by Userpilot. Pipedrive value proposition.
The book is organized around 12 technological forces – some of which already feel familiar, if not ubiquitous (A.I., It’s often so easy to get swept up in the immediacy of technology that we benefit greatly from Kelly’s perspective. Jarell Cardoza, ProductMarketing Manager ( @jarcardoza ).
If you need a versatile tool that will cover most of your customer education bases, give Userpilot a try. Demonstration content, or “demo content” for short, is made-up, placeholder customer data that businesses show to users in order to demonstrate a product use case that is relevant to them. What is demo content?
When your product can do more than it could do before, that sounds like a good thing. Added functionality, new capabilities, a more robust feature set…these are the talking points productmarketers salivate over and executives search for on product roadmaps. But are you solving for actual customer problems?
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
Did you know that customer intelligence (CI) data helps product managers dive deep into the customer journey and truly understand customers ? SaaS companies use CI data to design personalized customer experiences and better customercommunications, increasing customer loyalty, retention, and lifetime value.
Sentiment analysis helps determine customer sentiment with accuracy. It involves using modern technology, such as artificial intelligence, machine learning, and natural language processing, to understand the emotional undertone behind a body of text. You can significantly enhance your customer experience using sentiment analysis.
Product-led design (PLD) is a business strategy for creating a user-centric product that drives customer success and acquisition through intuitive and valuable features. Product-led companies emphasize the product’s value as the main driver of growth. Groove’s NPS survey for feedback.
Heads of product utilize various tools to streamline their work. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement. Looking into tools for heads of product?
In-product messaging displays to your customer inside your product while they are using it. The immediacy and relevancy of in-app communication means that it’s a powerful tool for your productmarketing department. In-app messages are a productmarketer’s dream.
Whether it’s backlogging , onboarding, or marketing, we have presented the best resources below: Books : Gain a foundation with “Traction” and “Growth Hacker Marketing” for growth frameworks and creative user acquisition strategies. Looking into tools for user acquisition specialists?
Aspiring productmarketers – are you worried about nailing your productmarketing manager job interview? Whether this is your first productmarketing job or if you're moving to a new company, productmarketing interviews can be intimidating. Let's get started.
This helps tailor your marketing strategies to effectively reach and engage them. Choose useful channels : Select marketing channels that align with where your target audience spends their time. This ensures your efforts are focused on platforms that yield the highest user engagement and conversion rates.
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. After hearing Rich Mironov talk about the slippery slope of sales-led companies , they decided to learn about Product Management. customer service, engineering, marketing and sales, etc).
Bain Public’s SOAP™ methodology and tool offers a full picture of your product strategy, tactics, metrics and roadmap all in one place. The SOAP™ Methodology is designed and targeted to executives who are driving real results at the world’s fastest-growing product companies. A deep-dive into the SOAP™ Methodology.
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content