article thumbnail

Building Your Customer Engagement Framework: All You Need to Know

Userpilot

Personalizing your in-app onboarding flows to focus on the features that are most relevant to a user’s job-to-be-done will make the earliest stages of the journey/lifecycle feel more contextual and boost customer engagement down the line. What is a customer engagement framework?

article thumbnail

Messaging Strategies: How to Build One + Examples

Userpilot

SMART goal-setting framework. If you’re unsure what a SMART product goal might look like in practice, here’s an example that clearly defines the measurable goal in numbers, along with a realistic timeline: “Increase brand awareness among small business owners in the software industry through a targeted email campaign.

Messaging 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is Product-Led Design? Definition, Examples

Userpilot

Simplicity and Intuition : Emphasizes an intuitive product design to enhance user satisfaction. Value-Driven Features : Focuses on delivering features that provide clear, actionable solutions to users. In short, this product-led growth approach ensures that every design decision adds value and ease of use for customers.

article thumbnail

New at Intercom uncut: Watch our entire virtual launch event

Intercom, Inc.

We were joined by more than 2,500 customers, partners, and others who wanted to learn more about our product, goals, and the path ahead. Anna Griffin, CMO at Intercom: Hello and welcome to New at Intercom , our first virtual launch event designed to share new innovation and new possibilities with the Intercom platform.

article thumbnail

The Product Communication Guide for SaaS Companies

Userpilot

What’s product communication? Is it different from product messaging? Why is it important for your product? How can dedicated in-product communication tools help you achieve your product goals? Product communication best practices: target specific segments.