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Personalizing your in-app onboarding flows to focus on the features that are most relevant to a user’s job-to-be-done will make the earliest stages of the journey/lifecycle feel more contextual and boost customer engagement down the line. What is a customer engagement framework?
SMART goal-setting framework. If you’re unsure what a SMART productgoal might look like in practice, here’s an example that clearly defines the measurable goal in numbers, along with a realistic timeline: “Increase brand awareness among small business owners in the software industry through a targeted email campaign.
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