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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. However, as Austin is quick to note, this is unsustainable – and can lead to future problems in the form of agent burnout , which negatively impacts both agent happiness and your customer’s experience.

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Customer Communication Management Guide For SaaS Companies

Userpilot

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Implementing self-service support solutions like resource centers.

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Built for you: Custom Reports, Conversation Topics, Macros, and more to personalize customer communication

Intercom, Inc.

Without this knowledge, it’s inevitable that your customer communication will remain impersonal and inefficient, neither of which will empower your team to meet ever-rising customer expectations. Armed with the right data, your team will be able to move the needle on providing personal customer communication at scale.

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Messaging Strategies: How to Build One + Examples

Userpilot

What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds. User persona example.

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Customer retention: 5 best practices & 6 strategies for low churn

Intercom, Inc.

One retention tactic that works particularly well is lifecycle messaging: contacting users with in-apps and emails they will get value out of, based on their actual experience of using, or in most cases not using, your software. Best of all, to create these message schedules you don’t need a “retention hacker”. Be personal.

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MarTech Stack Examples and Tools For SaaS Companies

Userpilot

Thanks to the abundance of tools out there, marketing has never been easier. In this article, we examine some tools that can help your SaaS team to drive product growth. We will also consider valuable examples of tools that can inspire your process. Still, you may be unsure where to begin. Examples include SEMrush and Moz.

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Does live chat really work for marketing?

Intercom, Inc.

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business.