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How comprehensive is your SaaS company’s approach to customercommunication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.
Frustrated trying to design interactive software walkthroughs that drive activation? We handpicked a few of the best SaaS walkthrough examples and explained what made them great. TL;DR A software walkthrough is the process of guiding users through the main features and processes of a software product.
It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?
After one bad experience, it’s easier for most customers to leave silently rather than providing feedback when they aren’t asked for it. Our research shows that 96 percent of dissatisfied customers won’t complain directly to the company. It’s much easier for them to simply uninstall your app and move on to the next alternative.
Customer success webinars are a great way to unlock insights about improving your customer experience and product engagement. Plus, they help you connect with and learn from other customer success leaders and teams. Turning Free Trials into Paying Customers: Mastering Conversion Strategies Check out the webinar here.
In SaaS, it’s advised to follow customer success best practices to ensure that users achieve their desired outcomes with your product and become loyal advocates for your brand. TL;DR Customer success builds long-lasting relationships, increases customer retention , lifetime value , and advocacy, and informs product development.
Asking the right question, at the right time, in the right format, combined with a deep understanding of engagement gives companies a more complete picture of the the health of their customercommunication strategy. 20% more customerfeedback and a 91% response rate. The results were surprising—and so, so encouraging.
No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. We also look at examples of SaaS products with excellent engagement strategies. To turn them into loyal customers. Let’s get started.
This next chapter has already begun, with our new automation technologies like bots and the ability for our customers to connect Intercom with more of the other tools they use every day. In doing so, they have been able to unlock new efficiencies for their teams and their customers.
Without this knowledge, it’s inevitable that your customercommunication will remain impersonal and inefficient, neither of which will empower your team to meet ever-rising customer expectations. Armed with the right data, your team will be able to move the needle on providing personal customercommunication at scale.
One of the latest buzzwords in the SaaS circles is the ‘Product-led growth’ strategy. Several SaaS experts are raving about this ‘go-to-strategy’ that promises to boost customer engagement and satisfaction by making the ‘product’ the hero of everything the organization does.
Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. It’s now your turn to convert everyday customers into raving fans. Raving fans are the customers who are obsessed with your brand and seize every opportunity to passionately tell others about you.
TL;DR A customer service representative acts as a liaison between a company and its customers by providing information and resolving issues. In the SaaS industry, they help users navigate software applications, troubleshoot technical issues, and drive product adoption. Let’s dive in! Book a demo to see it in action!
Today’s SaaS market is highly competitive, and in this industry with a lot of similar products and prices, superior customer service makes all the difference. There is much work to be done, from recruiting and training support agents, to purchasing expensive tools and working shifts. But is it true today?
This situation is especially true when the company is in hyper-growth and introducing specialized customer success technology. For Gainsight, one of the best examples we have seen of a company successfully incorporating CS as an ethos and a technology in a time of hyper-growth is Totaljobs. Enter Customer Success.
TL;DR A product assistant supports product managers in the SaaS industry by conducting market research , analyzing user feedback, and coordinating with cross-functional teams to guide product development and enhance softwaresolutions. Product assistants utilize a variety of tools to streamline their work.
TL;DR A product support specialist is responsible for providing technical assistance and support to customers, troubleshooting issues, guiding users, and ensuring customer satisfaction in the SaaS industry. Product support specialists utilize various tools to enhance their efficiency. Book a demo to see it in action!
If you’re unsure what a SMART product goal might look like in practice, here’s an example that clearly defines the measurable goal in numbers, along with a realistic timeline: “Increase brand awareness among small business owners in the software industry through a targeted email campaign.
In-app engagements can significantly boost user retention, but overuse them and they’ll hurt your product experience more than they help. In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. What exactly is an in-app engagement?
This guide will provide you with a comprehensive overview of the path to becoming a successful customer success analyst. TL;DR A customer success analyst ensures customers achieve their goals with the software by analyzing data , tracking KPIs, and identifying trends to improve the user experience. Let’s dive in!
Also known as customer retention specialists, they are typically a part of the customer success or sales team. There are 4 main responsibilities that every retention specialist job description should have: Gathering information from customerfeedback and complaints and working to resolve them.
You’ll also see 13 practical ways to improve your score, and how user feedbacksoftware makes the process much easier. Customer satisfaction is the measure of how happy and satisfied customers are. This feeling stems from the customer experience with your product and interactions with service teams.
Heads of product utilize various tools to streamline their work. Some essential tools include Userpilot for user research & product analytics , ChurnZero for customer success and retention, and ClientSuccess for customer onboarding and engagement. Looking into tools for heads of product?
Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS? Most common types of customer segmentation.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Consider Userpilot for its no-code in-app guidance and analytics capabilities. Book a demo today!
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Consider Userpilot for its no-code in-app guidance and analytics capabilities. Book a demo today!
TL;DR A product assistant in the SaaS industry supports product managers by conducting market research , analyzing user feedback, and coordinating with cross-functional teams. Use tools like Trello or Asana to manage your workload efficiently, ensuring that nothing falls through the cracks. Let’s get started!
The world experienced exponential change and began navigating its way towards the “new normal,” and the way that companies support and engage their customers has rapidly evolved. As the year went on, we continued to build on these features, releasing powerful updates to make them work harder for you – based directly on your feedback.
Efficient scale is a must-have when it comes to creating durable growth in your Saas-modeled business. Customer success is fuel to create that efficiency, and can be the key driver of your modern growth engine. Product experience is a primary driver of customer experience. But, it doesn’t just happen.
TL;DR A product support specialist is a professional responsible for providing technical assistance and support to customers using a company’s products. In the SaaS industry, this role involves troubleshooting issues, guiding users through product features, and ensuring customer satisfaction by resolving their queries efficiently.
In this guide, we’ll provide an overview of typical customer success analyst salaries, explore factors that can influence earnings, and share valuable resources to help you progress in your career. They work closely with customer success managers to enhance retention, reduce churn, and drive product adoption.
Whether you’re looking to deepen your expertise, stay updated with industry trends, or find practical tools to enhance your workflow, the right resources are essential for continuous growth and success. Looking to enhance product adoption and drive customer success? Book a demo today!
Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. Prioritizing features : Working with stakeholders to prioritize feature development based on market needs, user feedback , and business objectives. Book a demo to see it in action!
In this guide for EdTech products, we’ll show you how to use in-app engagements to cut through the noise and effectively communicate information to all your end-users when time is of the essence. What Is an In-App Engagement? In-app engagements are outreaches from your company to your end-users that happen within a product.
Here are some best practices for excelling as a head of product, focusing on actionable strategies rather than skills or qualifications: Embrace a customer-centric mindset : Always prioritize understanding and advocating for the customer’s needs. Looking into tools for heads of product? Book a demo to see it in action!
Both metrics work together to help you retain customers and keep them happy. 17 B2B customer engagement strategies for each stage of the user’s journey: Start developing your customer engagement strategy with user journey mapping. Hyper- personalize in-appcommunication and customer experiences.
The Customer Success Operations team I manage has responsibilities ranging across: Software administration. Customercommunications and surveys. User adoption programs ranging from webinars to newsletters to Sightline Vault solutions . Customer technical consulting, including admin office hours.
Retention is the highest priority now and preventing churn is existential as evidenced by a survey our CEO conducted of late-stage private cloud companies and publicly-traded SaaS companies. However, Customer Success alone cannot drive exceptional product experience and thus tighter alignment with Product Management becomes important.
That may sound overwhelming, but the Gainsight Community always rallies to lend support to help you maximize CS Ops responsibilities when it’s just one of many hats you’re wearing. Recently, the Catapult webinar series welcomed Kendra McClanahan, Director of CS Ops at Gainsight.
In this guide for healthcare products, we’ll show you how to use in-app engagements to cut through the noise and effectively communicate information to your end users when time is of the essence. What Is an In-App Engagement? In-app engagements are outreaches from your company to your end users that happen within a product.
Specifically, Pop and Del Rio discussed how to use Gainsight CustomerCommunities to increase engagement throughout the customer journey, from onboarding to product adoption and expansion (yes, you read that right—this strategy feeds upsell and cross-sell motions). Check out Gainsight CustomerCommunities today.
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