Customer Communications Development Guidelines Messaging 
Alchemer Mobile
DECEMBER 5, 2022
Over the past few years, many people in the development community have sounded off about “rating nags” and the “please rate me” dialogs that some apps show, with perhaps the most pointed critique coming from John Gruber , of Daring Fireball. These messages increase revenue, retention, ratings, and customer interaction.
Intercom, Inc.
DECEMBER 21, 2021
“We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customer communications are undergoing a massive transformation as customer expectations change. The support leader’s guide to personal, efficient human support.
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BrainMates
MAY 28, 2019
SnapComms is a medium-sized New Zealand software company who wanted to evolve its sales-led culture into a market-led culture. The framework acted as a guide for good Product Management practice, and brought structure to the activities and deliverables of developing and maintaining products. Step 3: Get to really know your customers.
Userpilot
DECEMBER 6, 2022
It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What is marketing resource management (MRM)?
Alchemer Mobile
FEBRUARY 2, 2021
According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix. It’s marketing.
Intercom, Inc.
NOVEMBER 12, 2018
Depending on the industry, these services can range from call centers to ticket-based helpdesks, from self-serve knowledge bases to increasingly personal types of customer support using tools such as Intercom. Customer support should be personal. Should you utilize modern communication trends such as emojis and gifs?
Gainsight
APRIL 17, 2019
In this starter kit for product professionals, we’ll share our rules of engagement for in-app messages and how we create them. In-app engagements are customer outreaches that happen within a product. Examples of in-app engagements include product status messages, tutorials and guides, new feature announcements, and surveys.
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