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Vertical Integration for Startups In the past couple of years, I have worked with multiple startups in an advisory capacity and this has provided an opportunity to think about strategy in innovative ways. Other considerations include an exit strategy and the capability to scale and diversify after the initial launch.
Creating a mix is a great strategy because it helps the world discover unknown-but-wisdom-rich people while still bringing listeners in with known names. I was hanging out with an ex-Airbnb colleague ( Ali Rauh ), who suggested her friend Elizabeth for the podcast (before she was promoted to CTO of Netflix). Same advice as above.
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