CTO Marketing Technical Advisors 
bpma ProductHub
JULY 13, 2016
Being paired with my mentor Mark Haseltine, CTO at Edx, was a unique and valuable experience. Each has advised me in different ways and on different aspects of what I can bring to an organization both personally and professionally. As a CTO, I am asked to fulfill various needs depending on the particular circumstances of the company.
PMLesson's Ace the PM Interview
FEBRUARY 20, 2019
MBAs from technical and engineering backgrounds will have an edge, so if that’s not you, you should focus on evidencing your abilities to be technical in those interviews. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.
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Mind the Product
MAY 29, 2018
He is the co-author of the New York Times bestseller, The Lean Entrepreneur and has over 20 years experience helping companies bring high-growth products to market. Previously, he was co-founder and CTO of Virage, where he oversaw the technical direction of the company from its founding through to its NASDAQ IPO.
Lenny Rachitsky
SEPTEMBER 3, 2024
The framework is based on his experience advising dozens of consumer subscription businesses, as well as his analysis of over 30,000 consumer subscription apps (based on proprietary data provided by RevenueCat ) and interviews with leaders at dozens of top consumer subscription companies. Public company market caps are from 8/30/24.
Product Bookshelf
SEPTEMBER 14, 2020
The story begins with the struggling founders meeting with their top advisor and board member who recommends OKRs. They hire a CTO and deal with a variety of team problems along the way. Throughout the story, the company is struggling to find the right customers and identify its market position.
Intercom, Inc.
AUGUST 15, 2018
I would strongly advise you to make sure that people’s interests and passion are lined up with what you are trying to get them to do as a manager. They may talk your ear off about Kubernetes or some Erlang or a niche technical project. the best content on product management, marketing and customer support. Sign me up.
PMLesson's Ace the PM Interview
FEBRUARY 20, 2019
MBAs from technical and engineering backgrounds will have an edge, so if that’s not you, you should focus on evidencing your abilities to be technical in those interviews. If you’re in marketing, for example, aim to work in inbound marketing, where you work on getting feedback from customers to influence the product.
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