Stop Selling Your Product, Start Selling Your Point of View | April Dunford | BoS USA Online 2020
Business of Software Conference
NOVEMBER 30, 2020
April Dunford // Ambient Strategy. Startups often struggle to communicate the value of their products, particularly in sales meetings. What’s their ideal customer, their ideal customer is someone who’s a little bit more sophisticated on the sales training bit, right. And so we did a positioning workshop.
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