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Here’s what our Business of Software Conference USA 2018 Speakers are Reading

Business of Software Conference

What makes Business of Software Conference speakers so smart? Current reading: I’m currently in the middle of reading a whole slew of books on JTBD, for the research I’m doing on the topic. Next up: Moesta’s Jobs-to-be-Done Handbook and Christensen’s Competing Against Luck. Mikey Trafton, Alamo Drafthouse, CTO.

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2019 Goals Gone off the Rails? 3 Ways to get Back on Track

Mind the Product

learning new software. getting a certification (be it scrum, agile, product, coaching … you name it). learning new software. getting a certification (be it scrum, agile, product, coaching … you name it). Approach goal: “Be more appreciative of my CTO’s actions.”. Avoidance goal: “Avoid arguing with the CTO.”.

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