Crowdsource Startups User Testing 
Intercom, Inc.
JUNE 20, 2018
As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. But we quickly realized that the job of sales at Intercom is two-fold: to drive revenue for the company and be the voice of our customers.
Lenny Rachitsky
APRIL 18, 2024
They possess an unwavering conviction in their startup’s potential, even in the face of daunting obstacles. Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. Refusing to accept failure, they persuade others of their inevitable success.
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Product Innovation Educators
JULY 15, 2016
Defining customer needs with jobs-to-be-done theory. New product development frequently begins by having keener insights into customers’ needs than competitors do. Insights lead to innovations and increased value for customers and the organization. Read more at https://strategyn.com/2016/07/11/customer-needs-defined/.
The Product Coalition
JUNE 22, 2020
A new survey by the rapid consumer feedback platform Alpha sheds valuable light on the question. Alpha surveyed over 500 product leaders from large organizations and startups for its 2020 Product Management Insights Report. Here’s what they had to say: Direct customer feedback is the best source of new product and feature ideas.
DISQO
JULY 5, 2018
“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.
The Product Coalition
NOVEMBER 10, 2020
With over 20 years of hands-on experience creating custom data for the world’s largest technology companies, Lionbridge AI has built the most intuitive data annotation platform on the market. This all-in-one platform allows you to build custom training datasets quickly and cost effectively while maintaining data quality.
DISQO
JULY 5, 2018
“It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. Make small bets, via experimentation.
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