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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app. It’s marketing.

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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. In this article, I will share key insights on three aspects of user interviews: Recruiting. There is also a major difference in the landscape of user research. Recruiting.

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How to Build a Customer Feedback Form [+ Examples and Best Practices]

Userpilot

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way.

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Lessons on building a viral consumer app: The story of Saturn

Lenny Rachitsky

I recently heard about an app called Saturn that reached the top of the App Store charts—and stayed there. As I dug in and chatted with the founders, I was blown away by how methodically they were able to articulate what it takes to build a viral consumer app (particularly one targeted at Gen Z).

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Top 6 Translation Management Tools for Software Builders

Usersnap

As a business, we’re regularly trying new products and tools to help us with our software development. Especially when building customer-centric products, the software text matters. Providing software in our customer’s native language impacts the user experience a lot.

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Top Data Labeling Tools for Machine Learning Projects

The Product Coalition

If you’re building a machine learning model, chances are you’re going to need data labeling tools to quickly put together datasets and ensure high-quality data production. The best data labeling tools are simple to use, minimize human involvement, and maximize efficiency while keeping quality consistent.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. It will win with the customer by doing a series of small bets that give it insight on how to build that long-term customer relationship.”. No one wants to be the next Blockbuster.