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30 Steps to Mobile App Launch

Alchemer Mobile

According to an InMobi survey , the number one challenge facing app developers today isn’t design or development. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. Now it’s time to put your app and positioning to the test. It’s marketing. The bad news? The good news?

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Crowdsourced Testing vs. Beta Testing: What’s the Difference?

Centercode

You give them the same product. Those aspects show the difference between crowdsourced testing and beta testing. The conditions surrounding these two test types are very similar. The conditions surrounding these two test types are very similar. There are three primary distinctions: Who’s performing the test?

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What we learned moving sales and product upmarket together

Intercom, Inc.

As Intercom’s customer base moved upmarket, it became increasingly obvious to us in Sales that what worked well in our product for early-stage startups didn’t for larger companies. To fix it, we had to change how we worked with our product team. Trial and error: adding sales input to the product roadmap.

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How X built the best fact-checking system on the internet | Keith Coleman (VP of Product) and Jay Baxter (ML Lead)

Lenny Rachitsky

For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

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Japan vs. US: Cross-Cultural Differences in User Research

freshtrax

Any global company should know the importance of localization – to be mindful of the target culture and adjust their services or products accordingly. User research is not an exception, and it is crucial to devise appropriate methodologies and documents that go beyond direct translation. Survey result for a project.

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429: Innovation practices of the best companies – with Sally Kay

Product Innovation Educators

Lessons for product managers from PDMA’s Outstanding Corporate Innovators Award Every year the Product Management and Development Association (PDMA) recognizes an organization with the Outstanding Corporate Innovators Award (OCI). Summary of some concepts discussed for product managers [3:04] Why was the OCI award created?

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Business model first–and other innovation insights for product managers Aug 19, 2016 - The Everyday Innovator – Resources for Product Managers and Innovators

Product Innovation Educators

Each week I scour articles, wading through the dogs, and bringing you the best insights to help product managers, developers, and innovators be heroes. Another reminder why new products need a workable business model. Products (wrongly) get created this way – product first, customer second, revenue third.