DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 66

User Testing Research Software Market Research Product Research 66

The Product Coalition

JUNE 22, 2020

If handed an extra $250,000 of budget, half of product leaders said they would spend it on user research and experimentation. Team training came in a distant second at 21%. Market research, while still important, came in a distant third and the age-old practice of copying competitors fourth.

User Testing 79

User Testing Product Research Customer Feedback Crowdsource 79

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

DISQO

JULY 5, 2018

Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. As someone who did market research for a decade, the last half while at Toyota, I saw this first-hand. Make small bets, via experimentation.

User Testing 40

User Testing Research Software Product Research Market Research 40

The Product Manager Coach Blog

SEPTEMBER 5, 2023

By networking, you’ll get: Crowdsourced Solutions: Instead of spending hours researching, a well-placed question within your network can offer immediate answers. It includes tech enthusiasts, market researchers, and even end-users. Diverse Expertise: A network is not just product managers.

Research Software 52

Research Software Feedback Software User Testing Product Management 52

Product Innovation Educators

JUNE 3, 2024

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

User Testing 177

User Testing Product Research Market Research Data Visualization 177