Product Innovation Educators

MARCH 27, 2023

Sally spent 36 years with The Dow Chemical Company and GlaxoSmithKline Consumer Healthcare. The award started in 1988, and in 2004 the OCI committee was asked to write a chapter for the PDMA Handbook of New Product Development about the OCI award. One of those elements is solving a significant customer problem.

User Testing 83

User Testing Crowdsource Healthcare Finance 83

Lenny Rachitsky

APRIL 18, 2024

Beware of “tar pit ideas”: ideas that receive initial positive feedback but may lead to long-term challenges. However, despite the positive feedback and validation, they can become difficult to pivot away from once their limitations become apparent.

Startups 88

Startups Feedback Software Crowdsource Customer Feedback 88

Gainsight

APRIL 2, 2021

Have you ever heard the one about the client that “was a little different than your other customers?” In the Customer Success world, this scenario has become a bit of a joke. So when a Customer Success leader, as one of OUR clients, tells us about how different they are, it’s reasonable to be a bit skeptical.

User Testing 52

User Testing Customer Feedback Customer Experience Analytic Tools 52