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492: Mastering Market Research: Sixth of Seven Knowledge Areas of Product Mastery – with Chad McAllister, PhD

Product Innovation Educators

Mastering Market Research Techniques for Successful Product Management Watch on YouTube TBD TLDR Market research is essential for product managers to make informed business decisions and to create products customers love. Successful companies leverage market research to drive innovation and revenue growth.

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How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

article thumbnail

How do market researchers add experimentation to drive better business outcomes?

DISQO

Incumbents across every industry have been put on notice: technology upstarts are taking over the Fortune 500 list at an accelerating pace. Whereas many organizations have deep and meaningful expertise doing large-scale market research, their findings are hitting critical limitations. No one wants to be the next Blockbuster.

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30 Steps to Mobile App Launch

Alchemer Mobile

Unfortunately, “If you build it, they will come” does not hold true when it comes to the mobile app launch. This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. They focus all of their time and resources on building a great app.