Product Talk

OCTOBER 18, 2023

A regular cadence of assumption testing helps product teams quickly determine which ideas will work and which ones won’t. And sadly, most product teams don’t do any assumption testing at all. In this article, I’ll cover assumption testing from beginning to end, including: Why should product teams test their assumptions?

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Product Talk

JUNE 12, 2024

Identifying and testing assumptions is a critical part of continuous discovery. But what happens when your assumption tests don’t go as planned? Whether you encounter technical difficulties, have a hard time finding customers to connect with, or run up against any other number of problems, it can be tempting to give up.

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Product Talk

MARCH 16, 2022

Visualizing discovery work with an opportunity solution tree has been a game-changer for both me and the teams that I work with. From there, an effective team is doing two key research activities week over week. They are interviewing to discover opportunities and they are assumption testing to discover the best solutions.

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Alchemer Mobile

SEPTEMBER 10, 2021

Mobile surveys are powerful in understanding sentiment, but only if they’re shown at the right place and time within the app, to the right consumer segment. Through mobile, short surveys with specific asks (like feedback on a new feature) are effective and efficient. Why you should use mobile surveys.

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Intercom, Inc.

FEBRUARY 6, 2020

The shift from serving just consumers to serving consumers and companies is a massive one. “The shift from serving just consumers to serving consumers and companies is a massive one” For Udemy, investing in a B2B arm seemed too obvious, and too good, an opportunity to ignore.

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Product Talk

FEBRUARY 8, 2023

When it comes to continuous discovery , there’s no such thing as “the perfect tool.” Instead of seeking the best tool out there, it’s much more effective to look for the best tool for your team. Teresa often says, “The best tool is the one that your team will use.” You may want to speak with existing customers or users.

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Intercom, Inc.

SEPTEMBER 3, 2020

Which is why customer feedback is a big deal to all of our teams – it’s really integral to what we do and how we build. So If you’ve ever asked yourself – how does my feedback add up to the features and updates that we build? Jen Murphy – Senior Product Researcher.

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Product Talk

DECEMBER 6, 2023

Opportunity solution trees help product teams chart the best path to their desired outcome. Opportunity solution trees help product teams chart the best path to their desired outcome. – Tweet This In this article, we’ll cover what an opportunity solution tree is, the benefits of using one, how to create one, and so much more.

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Product Talk

MARCH 13, 2024

Instead, they hand off work from team to team—the back-end engineers design the data model and system architecture, the front-end engineers build the interface elements, the mobile engineers work toward feature parity, etc. Feature parity across desktop and mobile is rarely what customers need or want. In April 2023, CBC finished a 3.5-year

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Product Talk

NOVEMBER 22, 2023

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome. These are the customer needs, pain points, and desires that, if addressed, will drive your desired outcome.

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Alchemer Mobile

APRIL 6, 2021

While the year was disastrous for many food and drink companies, there were also many whose apps tell incredible tales of resilience, ingenuity, and embracing the digital shift. Read on for data-supported research and benchmarks Food and Drink apps should focus on in 2021 and beyond based on what was learned from a year like no other.

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Alchemer Mobile

APRIL 13, 2021

Digital shopping exploded in 2020, with an increase in both consumers and usage. While some companies took a hit due to widespread lockdowns, those who swiftly adopted the digital shift won market share and, ultimately, new loyal customers during a difficult time for consumers. star rating, and had 488 app store reviews.

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Alchemer Mobile

DECEMBER 27, 2022

If you’re not tracking metrics, analyzing them, and tweaking your app accordingly, you’re missing out on potential optimizations that could dramatically improve customer experience. Setting mobile app KPIs (key performance indicators) for revenue, performance, and CX is an important first step toward accomplishing this.

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Folding Burritos

DECEMBER 4, 2019

Bugs can be valued in terms of quality outcomes like reducing support needs or improving user satisfaction. Technical debt can be valued in terms of “future change” outcomes like improved delivery velocity or better platform scalability, for example. Keeping with the analogy, the “kinds of fruit” we’re comparing. . Which ones?

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Alchemer Mobile

JANUARY 17, 2019

Customers are hard-pressed to leave feedback in any form, and the way digital customer feedback is gathered is often clunky, time-consuming, and distracting from the goal the customer came to accomplish in the first place. There is much to learn from the vocal minority of at-risk and VIP customers.

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Product Talk

AUGUST 18, 2021

Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout the decision-making process. Good product discovery includes the customer throughout that process. If we are lucky, we might do some customer research at the beginning of the project.

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Alchemer Mobile

FEBRUARY 22, 2022

Product adoption refers to how customers embrace and use a product. It is the way in which customers discover a new product, understand its purpose and value, and then continue to use it as intended. The product is the right market fit. Stage #2: Research and discovery. What is product adoption? Stage #1: Awareness.

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Intercom, Inc.

AUGUST 20, 2020

Unpacking this central conundrum is at the heart of Alex Wolf’ s work – the self-described “consumer-facing anthropologist” has made a career by thinking deeply and talking widely about issues related to the pervasive role of technology in modern life. Alex: I was raised in New York by a father who is really into technology.

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The Product Coalition

JULY 20, 2021

Food tracker apps have gained immense popularity. It becomes a necessary tool since there is no better and faster way for diet people to create an effective nutrition plan. Currently, an enormous number of mobile app developments focused on digital health and wellness have been public on the app market.

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Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

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Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. Want to check out the other posts in this series?

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Alchemer Mobile

DECEMBER 28, 2021

Instead, let’s cut right to the chase: Retargeting the right customers at the right time and in the right place is the ultimate key to driving mobile customer engagement. Now, it might sound like common sense to say, “just retarget your customers to boost engagement,” but let’s break down what this actually means. Nationality.

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Product Talk

MARCH 2, 2022

Creating frequent touch points with customers is one of the core tenets of continuous discovery. I’ve often said that I believe interviewing customers frequently and consistently is a keystone habit. They get better at connecting what they’re learning from their research activities to the product decisions they’re making.

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The Product Coalition

APRIL 25, 2022

No product tool or template can save you if you’re not killing it in these three areas. That’s why we’ve listed 12 tools that the best product managers use to do their jobs better? and not the best product management tools. Product managers (PMs) are ninjas of aligning people, management, and processes.

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Intercom, Inc.

MAY 25, 2021

Over the last year, companies have had to pivot to digital-first ways of working overnight; supply chains and distribution facilities worldwide have been majorly disrupted; and, in the midst of all this uncertainty, consumers have (understandably) been more anxious and frustrated than ever. Now, it’s second.

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Intercom, Inc.

JUNE 10, 2020

Also known as Product Intuition or Product Instinct or Product Taste, it is the idea that you can use your own judgment to (1) accurately predict what your customers need, want and value, and (2) design and ship the right solution for them. Product Judgment is obtained through direct experiences with customers. Who has it?

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Intercom, Inc.

NOVEMBER 17, 2021

At Intercom, research, analytics, and data science informs everything we do. We build a deep, holistic understanding of our customers, employing user research to unite quantitative and qualitative insights. What are customers’ underlying reasons for spending more time on a specific page? The value of user research.

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Product Talk

FEBRUARY 14, 2018

Sally is a product manager, Pam a user experience designer, and they are working on a new mobile app. They’ve conducted customer interviews , defined their MVP , and are now working through the initial designs. She wants to get feedback on the near-term designs before they start building the MVP. Meet Sally and Pam.

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Intercom, Inc.

AUGUST 13, 2019

Many of us in the design and technology community pride ourselves on being tool builders, creating products that others can use to get things done. Tools are part of who we are. We all have a very fundamental relationship with the tools we use. We all have a very fundamental relationship with the tools we use.

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Intercom, Inc.

APRIL 7, 2020

As the coronavirus outbreak upends lives and businesses everywhere, support teams are increasingly the first place that customers turn to for guidance. Our new research reveals the impact it’s had on these teams. Some of our own customers are experiencing up to 10 times the number of new chat conversations.

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Intercom, Inc.

JUNE 1, 2021

Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges.

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Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. But only if we use the right methods.

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Product Talk

APRIL 21, 2021

I’ve worked with teams in all industries—regulated industries, consumer companies, B2B companies. It’s a framework that’s been well tested and works in a lot of different contexts. Maybe not actively, directly supporting hate groups, but allowing them to flourish on their platform. We did the research.

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Product Talk

AUGUST 8, 2018

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization.

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Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success.

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Lenny Rachitsky

SEPTEMBER 3, 2024

If you’re building a consumer subscription app, this post is your new bible. Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. A massive thank-you to Phil for doing the work to put a piece like this together.

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Product Talk

FEBRUARY 12, 2020

We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ You also have a mobile app that sends similar messages via push notifications.

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