Product Talk

DECEMBER 7, 2022

Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need. Customer interviewing is one of the most valuable activities a product team can do. What doesn’t count as a customer interview? Tweet This.

User Testing 238

User Testing Reporting Tools Customer Experience User Friction 238

Arkenea

FEBRUARY 23, 2025

Want to get your app development project off the ground? Arkenea is a trusted, app development firm with 13+ years of experience. If I had to make a blanket statement, it’s that most founders and product managers don’t listen enough to customers or iterate enough based on customer feedback.

User Testing 98

User Testing Feedback Software Research Software Customer Feedback 98

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

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User Testing Customer Feedback Feedback Software Customer Experience 249

Product Talk

APRIL 8, 2020

For this post, we spoke with a product team from Simply Business about some of the major lessons they’ve learned since adopting continuous discovery habits like interviewing their customers, questioning their assumptions , and using the opportunity solution tree to guide their work. How do we know when a pain point is worth pursuing?

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Product Research User Testing Research Software Data Visualization 293

Intercom, Inc.

MARCH 18, 2021

In previous episodes, we’ve talked about how customer feedback and cross-team collaboration play a crucial role in the features and updates we build here at Intercom. Or rather, two – conversation topics and custom reports. I mentioned at the start our company values: obsessesing over our customer success. Thomas: Awesome.

Data Visualization 211

Data Visualization Reporting Tools User Testing Customer Feedback 211

Product Talk

AUGUST 10, 2016

Over time, I started to reframe the two dimensions as discovering opportunities and discovering solutions. Good product discovery requires discovering opportunities as well as discovering solutions. This helped as most teams can articulate how to connect the dots between opportunities and solutions. – Tweet This.

Research Software 250

Research Software Product Research User Testing Customer Experience 250

Intercom, Inc.

JULY 25, 2022

Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.

Data Visualization 209

Data Visualization Reporting Tools Analytic Tools Technical Review 209

Product Talk

OCTOBER 18, 2023

What tools should you use to test your assumptions? When we hear about an unmet customer need, pain point, or desire, we often jump to our first solution. To set the context, I’ll start with an outcome and a target opportunity , using a mini opportunity solution tree. Why three solutions?

Product Research 283

Product Research User Testing Testing Analytic Tools 283

Product Talk

APRIL 3, 2024

Customer interviews are one of the most impactful activities a product team can do. Customer interviews are one of the most impactful activities a product team can do. Tweet This An early customer interviewing mistake is to spend your interview time exploring your solution ideas. But only if we use the right methods.

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User Testing Customer Experience Customer Feedback User Friction 198

Product Talk

APRIL 21, 2021

Maybe not actively, directly supporting hate groups, but allowing them to flourish on their platform. We did the research. We talked to our users and they prefer female names.” Choosing female voices isn’t simply a reflection of users’ preferences. Why are we continuously engaging with our customers?

Product Research 322

Product Research User Testing Research Software Analytic Tools 322

Product Talk

AUGUST 8, 2018

I’m co-teaching a design course at Northwestern with my friend Jeff Merrell. We are teaching business leaders and change agents how to prototype their way to viable solutions. In this context, solutions aren’t product solutions, but rather internal programs and processes that effect change within the organization.

Product Research 263

Product Research Feedback Software User Testing Research Software 263

Product Innovation Educators

DECEMBER 6, 2021

He is Howard Tiersky, author of the Wall Street Journal bestselling book Winning Digital Customers: The Antidote to Irrelevance. He founded FROM, a digital transformation agency, which has won over 100 awards for user experience design, including for their work redesigning the Avis app which is now ranked by J.D.

Customer Experience 257

Customer Experience User Testing User Friction Research Software 257

Userpilot

JANUARY 31, 2023

If there’s one critical skill for product managers to nail, it’s customer activation. In this comprehensive guide, we’ll break down underlying customer activation strategies and actionable strategies, specific onboarding tools , and techniques, and tangible examples to learn from. What is customer activation?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

AUGUST 31, 2023

What is customer acquisition for SaaS, and how can you leverage it to drive sustainable growth ? The purpose of customer acquisition is to expand and make more revenue. Customer acquisition funnel stages in SaaS are Awareness, Consideration, Evaluation, Conversion. This article answers that and more.

Research Software 110

Research Software Feedback Software Analytic Tools User Testing 110

Mind the Product

MARCH 29, 2020

Super apps like Gojek and Grab combine multiple services such as food delivery and ride-hailing (Photo: Shutterstock). He tells the story of an Australian designer working in Thailand who was frustrated at having to teach designers there the basics of user research. “I Cultural Differences and Conflict Avoidance.

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Product Research Research Software Feedback Software User Testing 218

UX Planet

FEBRUARY 6, 2025

Traditional banking often struggles to capture and maintain customer engagement. This gap in engagement and recognition highlights the customers expectations for a more dynamic and modern digital banking experience. It ultimately changes how we think about financial services.

Banking 79

Banking Data Visualization Feedback Software Customer Experience 79

Userpilot

AUGUST 30, 2023

With many customer acquisition channels available, how do you choose the right one? Of course, it’s not a walk in the park. Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth.

Research Software 105

Research Software Feedback Software Customer Experience Customer Feedback 105

Intercom, Inc.

MAY 20, 2020

As customer success managers, we wear many hats. We need to stay on top of market trends and product updates, all while making sure our customers become wildly successful. During times of rapid change, juggling everything on our plates, along with everything on our customers’ plates, can feel like a herculean task.

Customer Experience 223

Customer Experience User Friction User Testing Technical Review 223

Product Talk

MARCH 1, 2023

I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs.

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Product Research Data Visualization Customer Feedback Weak Development Team 230

Product Talk

APRIL 11, 2018

They spend months doing research without shipping any code. We need to discover what needs, pain points, desires, wants—or what I call opportunities—impact that outcome. From there, we need to discover what solution will best address the target opportunity we chose. Discovering solutions. This is equally bad.

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Product Research Customer Experience Software Review Feedback Software 207

Product Talk

FEBRUARY 12, 2020

We then jammed those models into our platform so that customers could access the outputs in many ways.” We’ve onboarded many customers onto our predictive suite and every time we get the same question: ‘How can I test that it works?’ You also have a mobile app that sends similar messages via push notifications.

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Product Research Data Visualization User Testing Research Software 208

Product Talk

OCTOBER 10, 2018

It’s not just about shipping features, but about creating value for both our customers and our businesses. As we evolve toward outcomes, it’s not just about shipping features, it’s about creating value for both our customers and our businesses. We need to all work from the same starting point. Tweet This. Tweet This.

Product Research 246

Product Research User Testing Research Software Feedback Software 246

Userpilot

JULY 23, 2024

This article will break down the stages of a product development life cycle and tools that can help you deliver a great product. Key stages of the product development life cycle: Ideation : Conduct market research and brainstorm potential solutions to the challenges. Conduct research with user surveys.

Analytic Tools 109

Analytic Tools Feedback Software Research Software Data Visualization 109

Mind the Product

MAY 16, 2019

Product people usually spend a substantial period of time in a problem-solution space, learning about customers, about their pain points, and seeking opportunities to add value. It is about building experiences which delight your customers. The platform is used for selling and buying used books.

Software Review 177

Software Review Development Research Software User Testing 177

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 6, 2023

The term comes from a commercial and was first used in the software context by a Microsoft manager in 1988. And Userpilot, of course. Product dogfooding enables organizations to shorten the feedback loop by testing their products for bugs and usability issues before releasing them to the users. What is product dogfooding?

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Feedback Software Analytic Tools Research Software Reporting Tools 98

Userpilot

JULY 16, 2024

As a SaaS professional, you’ve probably asked yourself, “What’s tech product management?” A traditional product manager prioritizes understanding customer needs and market trends. Technical product manager responsibilities include: Conduct user and market research to understand user pain points.

Analytic Tools 111

Analytic Tools Research Software Data Visualization Feedback Software 111

UX Planet

MARCH 6, 2025

Here is a format of a story that I suggest touse: The problem Clearly articulate the pain points or challenges that usersface. The solution (your design) Present your design in a way that directly addresses these painpoints. So its better to say, reduces customer drop-off by15%. Good stories sell.

User Testing 92

User Testing Customer Feedback Customer Experience Management 92

Folding Burritos

DECEMBER 7, 2017

As Product Managers, we perfectly understand the need to generate and use customer feedback. This led me to reach out to 14 leading Product Managers and talk with them about how they use customer feedback in their own companies and teams. Feedback is only relevant vs. a goal and user context. Understand where it’s coming from.

User Testing 170

User Testing Customer Feedback Feedback Software Customer Experience 170

Userpilot

JULY 20, 2024

TL;DR An experience strategist designs and optimizes user experiences across different touchpoints to enhance customer satisfaction and engagement. They combine insights from user research , data analytics, and design thinking to create cohesive and compelling experiences that align with business goals.

Data Visualization 94

Data Visualization Analytic Tools Research Software Feedback Software 94

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Address customers by name.

Data Visualization 98

Data Visualization Feedback Software Analytic Tools Research Software 98

Intercom, Inc.

NOVEMBER 17, 2021

At Intercom, research, analytics, and data science informs everything we do. We build a deep, holistic understanding of our customers, employing user research to unite quantitative and qualitative insights. What are customers’ underlying reasons for spending more time on a specific page? The value of user research.

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User Testing Product Research Research Software Data Visualization 156

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. Why is it important to create a user experience strategy?

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.

Analytic Tools 105

Analytic Tools Research Software Feedback Software Customer Experience 105

Alchemer Mobile

DECEMBER 6, 2018

On December 5, 2018, we hosted a webinar on how product managers can better understand their customers. Product leaders constantly strive to improve their products to drive greater engagement, grow revenue, and delight customers. ” Once you’re dialed into the voice of your customer, engagement and revenue will follow.

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User Testing Product Research Customer Feedback User Friction 171

Intercom, Inc.

SEPTEMBER 18, 2019

Your potential customers see dozens, sometimes hundreds, of marketing messages every day and everywhere: on social media, on their phones, on billboards as they drive down the street. When a prospect is watching TV or running errands, they’re not thinking about what kind of software to buy for their business. It’s all about context.

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Research Software Marketing Customer Communications Data Visualization 36

Userpilot

JANUARY 22, 2020

As more and more SaaS companies attempt to increase customer loyalty, more and more ways of measuring it are developed. In fact, 55% of companies around the world use NPS to measure customer loyalty and satisfaction. We’ve put together this complete guide so that SaaS teams can learn everything they need to know about NPS.

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Analytic Tools Feedback Software Research Software Data Visualization 134