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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Some 84% of people trust online reviews as much as a personal recommendations, reason enough why every business should be concerned with who reviews their product and what they have to say about it. What do we mean by the term “review sites”? Not all review sites are made equal. Peer review sites.

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Announcing powerful new Intercom reporting features: conversation topics and custom reports

Intercom, Inc.

That’s why we’re so excited to announce two powerful new reporting features in Intercom to help you find the signal and surface the most valuable insights: conversation topics and custom reports. Use the “Show customer satisfaction” view to generate a color-coded summary of customer satisfaction rates by topic. No problem.

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A Deep Dive into the Software Development Life Cycle (SDLC)

The Product Coalition

The Software Development Life Cycle provides a practical framework you can apply to your product and improve your processes. The first step is of course Planning, so let’s get to work. You should be able to define the project scope and goals clearly by outlining the objectives, functionalities, and features of the software.

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” Juggling your company’s immediate needs with long-term goals is always tricky, but when it comes to purchasing a tool to make your team’s lives easier, managers tasked with the decision to build or buy often struggle in what seems to be a comparison of apples to oranges.

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12 Funnel Tracking Software Tools For Data Analysis in SaaS

Userpilot

Funnel tracking software can solve this problem. But with so many tools in the market, which one should you choose for product analytics ? Unlike sales funnel software, funnel-tracking tools track numerous funnels such as goal completion, conversion , and review funnels. Want the best of everything?