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9 Marketing Research Methods to Refine Your Marketing Strategy

Userpilot

What are the different marketing research methods product marketing teams can use to inform their strategies? You will also learn about different types of market research and how to conduct it step by step. Public databases : Secondary sources, excellent at initial research stages. What is market research?

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Top 5 Courses for Design Managers

UX Planet

The courses listed below (both free and paid) will help you master essential tools, become a better leader, and get the very best from the UX professionals you work with. You’ll learn How to hire for, position, and empower a UX team effectively. How management of UX professionals directly affects ROI—both positively and negatively.

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Who is Maja Voje? Background, Books, Podcasts, and More

Userpilot

Maja is the co-instructor in the world’s best-selling online growth hacking course on Udemy, used by 50,000+ students and organizations like Tesla, Apple, booking.com, IBM, and others. It covers crucial aspects of launching a product , including market research, pricing , positioning, and growth techniques.

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10 Things That Would Happen if All Customer-Facing Disciplines Were Aligned to a Common View of the Customer

Product Management University

Product Marketing & Sales would operate from the same list as product management to message, market, demo and sell the value of existing solutions relative to those same goals, outcomes and obstacles. Sure, broader market research, competitive landscape, emerging technologies, etc., Is there more to it than this?

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Essential AI Product Manager Skills

The Product HQ

The nature of this type of position means facing several challenges on the job. Studying artificial intelligence and machine learning via a specialized course is a solid option to help you develop in the field. Consider our Product HQ Technical Product Manager Course. AI product managers are no different.

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How to Use Google’s HEART Framework to Make Product Decisions

ProductPlan

One way to make better product decisions is to borrow a framework developed by Google. Google originally created the HEART framework to help its UX teams improve users’ experience with Google products. But, product managers can get as much benefit out of the HEART framework as UX designers have. Engagement. Task success.

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Product Marketing Strategy: Definition, Steps, and Examples

Userpilot

TL;DR A product marketing strategy is a roadmap for how a new product will be positioned, priced, and marketed. Product marketing focuses on getting products into the hands of the right users, whereas product management focuses on developing the product. Of course, goals for different businesses will vary.