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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. Why study the 19 key activities of software product managers?

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529: Is this the best AI-powered market research approach? – with Carmel Dibner

Product Innovation Educators

How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Y Oslo 2024: When It Comes to Discovery, Something is Better Than Nothing

Product Talk

We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. I started my career as a software engineer. How are we building production-quality software? I think that was in 2004. What does that mean?

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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. In 2019 research firm IDC found them to deliver 869% ROI (??) along with time savings and higher productivity.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

These touchpoints will allow you to collect stories that help you identify opportunities and build out your opportunity solution tree. For this Tools of the Trade , I spoke with several members of the CDH community to learn how they have approached recruiting customers or users in the very early stages of a product or company.

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The Power of Opportunity Solution Trees: 7 Key Benefits Revealed

Product Talk

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests. Next is the opportunity space.