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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Let the product be your sales guide. Crowning the customer.

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Starter KPIs for B2B/Enterprise

Mironov Consulting

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. This is (of course) an unreasonable question, as every product/ business has its own uniqueness. Why KPIs from consumer companies don’t fit well with B2B/enterprise. But I find they don’t map well to enterprise companies.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software. One-tap registration with Facebook), you’re already using third-party software.

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Build vs. Buy: When to Buy Software or Build It Yourself

Alchemer Mobile

“Should we buy this software or should we build it?” In the case of software, the dilemma becomes increasingly difficult as most enterprise companies have the resources and talent in-house to build the software. One-tap registration with Facebook), you’re already using third-party software.

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Top 10 Instructional Design Software For Creating Customer Training Programs

Userpilot

On the hunt for the best instructional design software to create course content and engage learners? In this article, we cover: How SaaS companies can use instructional design software to increase product adoption. TLDR; Instructional design software helps you create custom eLearning courses and training material.

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Top Mobile Collaboration Apps that Highlight Key Product Management Trends

Alchemer Mobile

million apps in the world – and this is the number for the iOS software only! When it comes to collaboration software, our choice is especially important. Designing a Slack alternative , the team at Chanty explored numerous apps and took a bold step to make our own list of top mobile collaboration software. There are 1.8