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519: Product verification, most important of the 19 activities of product management – with Nishant Parikh

Product Innovation Educators

Drawing from his 20+ years of technology experience and extensive research, Nishant shared insights about how these activities vary across different organizational contexts – from startups to enterprises, B2B to B2C, and Agile to Waterfall environments.

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Mastering Product Leadership, AI, and Ad Tech with Neha Bansal

Productside

Key topic #2 AIs Impact on Advertising How AI is transforming ad targeting, fraud detection, and campaign performance for small businesses and enterprise brands alike.

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Storyboarding for Influence: How Product Managers Can Drive Alignment Without Authority

Productside

Watch our next webinar for expert insights on whats replacing SAFe, how AI is reshaping teams, and what lean enterprise product development looks like in 2025.

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Bought-in and paid for: how Atlassian bridge the gap from freemium to enterprise sales

Intercom, Inc.

And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person. Many businesses struggle to strike a balance between freemium’s light-touch customer engagement with the more involved enterprise sales process. Meeting the needs of an enterprise buyer.

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Open Source is Quickly—and Rightfully— Becoming Enterprise’s First Choice

And while its popularity has, of course, existed for decades, its accelerating growth in today’s enterprise is unmistakable. Find out why enterprises are going all-in on their open source strategy. Open source is not just a community, it’s a movement.

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Digital Transformation Strategies for Enterprises: Key Elements

The Product Coalition

Explore digital transformation strategies for enterprises Have you wondered why digital transformation strategies are a necessity? While the previous section mentioned the importance of digital transformation, let’s dive deeper into the specific benefits enterprises can expect and showcase the urgency of embracing this change.

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A summary of “Building Products for the Enterprise”

The Product Coalition

Finally, “ Building for Business: Product Management in Enterprise Software ” is a truly B2B-focused Product Management book, written by Blair Reeves (Salesforce) and Benjamin Gaines (Adobe) for “all the ones who aren’t part of the Silicon Valley startup bread”. But why is working in enterprise software now different?