Product Management University

APRIL 8, 2024

We’re going to deliver [product solutions] that we’ll build or acquire… Over the course of [timeline]… To help organizations in [market segments]… Accomplish [quantifiable business goals] by… Solving/eliminating [business problems/obstacles]. The [projected cost] will be… And we expect [projected revenue by market segment].

Leadership 147

Leadership Marketing Product Manager Product Management 147

Intercom, Inc.

FEBRUARY 6, 2019

As a product-first company, new product launches are a core part of Intercom’s DNA – which means there’s always an abundance of juicy launches for us product marketers to work on. We’ve expanded our product offering and the customers we target, meaning we’re marketing to new and more varied audiences.

Product launches 170

Product launches User Friction User Testing Messaging 170

Userpilot

JUNE 28, 2024

Certification : Enhance your education with a specialized certification such as the Product Strategy certification offered by the Association of International Product Marketing and Management (AIPMM). Gain essential skills : You need to work on your soft and hard skills to make a great product strategist.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Data Visualization 52

Product Innovation Educators

FEBRUARY 20, 2023

How to achieve product-market fit – for product managers This episode is sponsored by PDMA, the Product Development and Management Association. PDMA is also the longest-running professional association for product managers, leaders, and innovators, having started in 1976. Underserved needs Product: 3.

User Testing 103

User Testing Product Manager Product Management Data Visualization 103

Userpilot

OCTOBER 25, 2022

To define the product vision , product managers need to take their market research results along with the company objectives and use them to outline what they want the product to be like in the future. Goals are important aspects of the product strategy. Product differentiation strategy.

Product Research 81

Product Research User Testing Customer Feedback Research Software 81

Userpilot

OCTOBER 21, 2022

Ensure alignment between the product vision and product strategy on one hand, and the business objectives on the other. Develop a solid differentiation strategy and use a mix of differentiators to help your product stand out from competitors. A product’s UI is not always enough to drive feature adoption.

Feedback Software 61

Feedback Software Analytic Tools Research Software User Testing 61

Userpilot

JUNE 20, 2023

What are the product goals? What are the key product features? Goal setting framework. Step 2: Conduct market research to gauge market demand Market research is a critical step in the product idea validation process. Look at how they price and market their product.

User Testing 77

User Testing Product Research Feedback Software Customer Feedback 77

ProductPlan

MARCH 5, 2021

Yet, that wasn’t enough to have a product that stood out from a vast field of online meeting competitors. Through our customer discovery interviews, we learned that we could differentiate GoToMeeting with several innovative “features.” First, we made it the easiest-to-use product on the market. Flexibility.

Roadmap 116

Roadmap Customer Experience Product Research Vision 116

Mironov Consulting

MARCH 9, 2024

One technique that I teach in my product courses/workshops is something I call “count the digits.”  We won’t be accurate, of course, but we’ll be able to sort huge from tiny with a bit of practice.    (And we’ll be speaking the language of money , not technical processes.)

User Testing 59

User Testing Customer Experience Reporting Tools Technical Review 59

The Product HQ

JUNE 1, 2024

With that knowledge, you will find it easier to transition into being a startup product manager. If any case, do consider enrolling in the Technical Product Manager Course at PMHQ. This course will give you the technical knowledge and abilities you’ll need to manage products that use diverse technology.

Startups 52

Startups Product Manager Product Management Technical Review 52

BrainMates

SEPTEMBER 18, 2019

He says that new products fail for a number of reasons, but some of the most common are: inadequate customer research, lack of true customer benefit, no clear product differentiation, poor design and execution, and. lack of effective product marketing. Got your ticket to Leading the Product yet?

Product launches 49

Product launches User Testing Weak Development Team Product Research 49

Userpilot

NOVEMBER 21, 2023

A product launch checklist is a list of tasks that you need to complete to successfully launch a new product or feature. Its main goal is to help you plan the efforts of the product, marketing, and sales team to maximize the impact of the launch. Why is a product launch checklist important? Goal setting framework.

Product launches 79

Product launches User Testing Product Research Analytic Tools 79

Userpilot

JULY 14, 2024

Userpilot is an all-in-one product platform with engagement features and powerful analytics capabilities. They monitor and analyze customer feedback , product usage data, and market trends, identify opportunities to optimize the product, and drive customer satisfaction. Enroll in a CX product manager certification course.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software Research Software 52

Lenny Rachitsky

SEPTEMBER 3, 2024

Over the past year, Phil Carter has been developing a framework for growing consumer subscription businesses, called the Subscription Value Loop. For more from Phil, check out his website and Reforge course , subscribe to his Substack , and follow him on LinkedIn and X. This offers a fast track to boosting your PMF Score.

User Testing 105

User Testing Framework Feedback Software Onboarding KPIs 105

Userpilot

JANUARY 21, 2021

Product Manager is the JOB title ” ( Melissa Perri , CEO of Produx Labs) A smaller organization may not need two distinct roles and the duties of both the PM and the PO will usually fall under the ‘Product Manager’. The differentiating aspect of a Product Owner from a Product Manager is a Scrum team. Product Owner.

User Testing 93

User Testing Customer Feedback Onboarding KPIs Product Manager 93

Product Management University

APRIL 12, 2018

GREENVILLE, SC – April 12, 2018 — Proficientz announced today its 2018 Product Management University training curriculum, a series of training courses that teach best practices in product management, product marketing and sales enablement for B2B and B2B2C organizations. Incentive Pricing. About Proficientz.

Product Manager 22

Product Manager Product Management B2B Healthcare 22

Product Innovation Educators

DECEMBER 11, 2017

I categorized the knowledge from the interviews into six modules: (1) Product management essentials, (2) Problem space exploration, (3) Agile product development, (4) Lean UX, (5) Product marketing skills, and (6) Product management toolbox. [5:45] 5:45] How did the Product Manager Summit come about?

Research Software 68

Research Software Product Manager Product Management Customer Experience 68

Intercom, Inc.

NOVEMBER 25, 2019

In today’s episode, we discuss the six key elements to an effective product strategy and how to execute it, which we have evolved and adapted from Michael Porter’s famous paper “What Is Strategy?” ” Unique activities : Find the differentiators that make sense for you. Paul: So think about product-market fit.

Product Strategy 187

Product Strategy Strategy Research Software User Testing 187

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 60

Analytic Tools Data Visualization Feedback Software User Testing 60

Userpilot

SEPTEMBER 4, 2023

Blue ocean strategy has become an increasingly popular business framework over the past two decades, especially in the SaaS industry. As experts note, while blue oceans promise lucrative opportunities, not every new market lives up to expectations. Instead, it is about capturing new demand and reconstructing market boundaries.

Analytic Tools 52

Analytic Tools Data Visualization Feedback Software User Testing 52

Business of Software Conference

NOVEMBER 26, 2018

This will change the way that a lot of people think about product market fit, BS metrics, understanding the needs of the people that really matter. Rahul shared an incredibly simple framework Superhuman uses for understanding their customers. “How would you feel if you could no longer use this product?”

User Testing 103

User Testing Engineering Product Marketing Feedback Software 103

Mind the Product

OCTOBER 11, 2019

How do you position your product? Step 1: Understand why Your Customers use Your Product. Sean Ellis’ survey to discover if you’ve hit product/market fit is a great way to understand your customers. For companies in a hypercompetitive market, like CRM, product features and benefits usually match those of competitors.

Positioning 109

Positioning User Testing Product Research Data Visualization 109

Mixpanel

FEBRUARY 23, 2021

Table of Contents The problem with defining product-market fit In search of quantitative indicators of product-market fit 6 things about measuring product-market fit 1. With that in mind, product-market fit is a spectrum 4. Every business is unique, and metrics frameworks apply differently 5.

User Testing 130

User Testing Product Research Startups Onboarding KPIs 130

Userpilot

JANUARY 9, 2023

Consider a few helpful steps: Choose the user personas for your niche market. Of course, you already have your buyer personas in place, but it’s time to drill in deeper. Create buyer personas for every segment of your target market. How will you present your product to the market? Product Marketing OKRs.

Research Software 78

Research Software User Testing Strategy Customer Experience 78

Pragmatic Marketing

OCTOBER 18, 2019

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Pragmatic Marketing

OCTOBER 18, 2019

How do you create a cohesive approach to product methodology when working with cross-functional teams? What is the value in developing a consistent language, vocabulary and framework to a cross-functional organization? I'm Rebecca Kalogeris, vice president of sales and marketing at pragmatic institute and your host for this episode.

Feedback Software 70

Feedback Software User Testing Framework Customer Experience 70

Product Management Lessons from the Trenches

JULY 17, 2018

people at a startup don’t automatically have a common understanding of their products’ value propositions either. And lack of alignment at a startup is more painful, especially in early stages when you are looking for that elusive product-market fit. or the marketing strategy. When you see them, stop and change course.

User Testing 150

User Testing Customer Experience Technical Review Customer Feedback 150

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing.

User Testing 63

User Testing Research Software Product Research Product Manager 63

Department of Product

AUGUST 22, 2022

Figuring out the desirability of your product can be measured using product market fit metrics. A company which seemingly pursues every potential course of action with little regard to an overall vision or clear decision making process is likely to be in poor strategic health. What are our differentiators?

User Testing 52

User Testing Feedback Software Product Research Customer Experience 52

Userpilot

MARCH 8, 2022

A good way of focusing on desired outcomes is to use Teresa Torres’ Opportunity Solution Tree, from the continuous discovery framework. I have seen too many companies rush to market just because someone else did something, and they jump through hoops trying to put out something similar just to have a leverage point against the competitor.

Product Research 135

Product Research User Testing Customer Experience Feedback Software 135

BrainStation Product Management

AUGUST 7, 2019

Lifelong education is a reality for Product Managers – in fact, BrainStation’s 2019 Digital Skills Survey found that more than 66 percent of product professionals participate in workshops, online courses, and in-person courses to stay on top of a profession that keeps changing. Speak to a Learning Advisor.

User Testing 40

User Testing Product Research Research Software Product Manager 40

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. Of course using stereotypes is easier and quicker, but being UX designers, I believe, we need to be aware that everyone is different.

User Testing 73

User Testing UX Data Visualization Research Software 73

Intercom, Inc.

JANUARY 31, 2019

April: I think the best thing B2B SaaS vendors can do is stay really focused on their differentiators because there are things about your solution that your best customers really love about you, and the rest of it really doesn’t matter. Of course, you got to have emotion, which is why we’re using more adverbs.

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Balsamiq

APRIL 23, 2018

First off, they created the User Centered Design Canvas , a powerful tool for analyzing product/market fit, value proposition, brand strategy, and more in a single document. Of course using stereotypes is easier and quicker, but being UX designers, I believe, we need to be aware that everyone is different.

User Testing 40

User Testing UX Data Visualization Research Software 40

ProductPlan

MAY 7, 2019

Product Marketing. Sitting directly above the North Pole, an entire hemisphere of travelers could rely on it to get their perspective and stay on course for their ultimate destination. Common vision, differentiated objectives. Roadmaps. / Are North Star Metrics Leading You Astray? Shaun Juncal. ProductPlan.

Customer Experience 84

Customer Experience User Testing Weak Development Team Roadmap 84

Business of Software Conference

OCTOBER 23, 2019

I’m going to start off with a story and then I’ll give you some frameworks that I used to resolve the difficulties I ran into in my first month as V.P. Of course those are the most likely to be biased by recency, by I talked to a guy yesterday, or I have a deal in the pipeline right now. You don’t.

Customer Experience 61

Customer Experience User Testing Onboarding KPIs Research Software 61

Userpilot

AUGUST 28, 2019

If I asked you to think of the most important aspects of creating a successful SaaS product, you’ll probably think of solving a need, user onboarding techniques, and the all-important product-market fit. It may sound obvious but ensuring that your users fully adopt your product is essential to its success.

Research Software 85

Research Software User Testing Analytic Tools Customer Experience 85