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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom, Inc.

New research from Harvard Business Review Analytic Services reveals that businesses of all sizes – from small businesses to enterprises – are realizing the business value of personal, efficient customer engagement. Below, we take a deeper dive into the report’s key data and trends. But they’re facing big barriers.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Tools of the Trade: Visualizing Discovery with Opportunity Solution Trees

Product Talk

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Product in Practice: Iterating on Outcomes with Limited Data

Product Talk

A Brief Introduction to Thomas’s Work: What Is Intelligence Analytics and the Dark Web? Thomas Groendal is the Senior Product Manager at Bluestone Analytics , a subsidiary of CACI , a $6 billion company that focuses on intelligence analysis. Bluestone Analytics in particular has two main products, DarkBlue and DarkPursuit.

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Here’s Why Every Product Manager Must Learn to Love Data

UserVoice

It’s one of Silicon Valley’s favorite and most annoying buzzwords, yet there’s no data shortage in sight as data companies continue sprouting (and growing) like weeds. It’s clear that data is here to stay, but many product managers are still yet to embrace data-driven product management…and they’re making a big mistake.

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The biggest challenges facing support teams right now (and how to solve them)

Intercom, Inc.

Over the course of the past year, the customer support landscape has changed for good. And although 69% of respondents say that personalized support experiences are the key to building strong customer relationships, less than half believe that they can deliver those personalized support experiences at scale with their current tech stack.

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Ask Teresa: Does the Engineer in the Product Trio Need to be the Tech Lead?

Product Talk

Ask Teresa: Does the engineer in a product trio need to be the tech lead? In the past, I’ve sometimes used language like “design lead” or “tech lead” to refer to the design and engineering members of the trio. So let’s take a closer look at what I mean by the term “tech lead” and how you can apply this to your own team.