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The core focus of these activities is on thorough market research, continuous customer engagement, and strategic product development. We explored the 19 essential activities that define successful software product management today. Why study the 19 key activities of software product managers?
In just six months, I transitioned from being a complete beginner to confidently speaking at conferences, sharing insights about AI and its impact on business and design. Why My AI Learning Approach is Different When I first began exploring AI, I quickly realized that most learning resources available online are heavily technical.
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty and against a competitive landscape, effective customer engagement is business critical. Discover the top trends transforming customer engagement. But they’re facing big barriers.
Truly understanding your customers and finding ways to improve your product is an overwhelmingly daunting task. Customer discovery is key to informing product strategy and there is a mountain of techniques and methods available for conducting customer discovery. It allows you to tap into the most influential customers.
Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation with Carmel Dibner from Applied Marketing Science, we explored how artificial intelligence is transforming Voice of the Customer (VOC) research for product teams.
A development team does a good job if the following three conditions are fulfilled: First, the group reliably meets the agreed sprint goals and delivers product increments that offer a great user experience and exhibit the desired software quality. Say that you are working on a new brand-new product. But this would be wrong.
After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. Write a draft, talk through it with your peers, your manager and other staff engineers – and don’t forget to ask for feedback.
In my company, we review a living document with our management chain on a quarterly basis to align business direction for the short-term (immediate one to two quarters) to the long-term (two to five years). No formal stakeholder review as this is meant to be the first version that will undergo many iterations and refinements.
And, as society reopens, it is vital to maintain ease of movement between in-store and online channels – not just for your customers, but for your teams. Great e-commerce experiences for customers are built on speedy responses, instantaneous gratification, and convenience – this is no easy feat to provide. Sense their frustration?
We’re well overdue a conversation about Product Managers and technical skills. And yet…we all seem to stay hung up on technical skills. Here we’re going into asking the age-old question: do Product Managers need technical skills? Why does learning new tech skills feel like such an insurmountable challenge?
Matthew explains that prototypes help product managers confidently develop solutions that make customers happy. By using prototypes wisely, product teams can figure out what truly meets customer needs and test solutions before launching them in the market.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now Last week’s guest post about tactics for becoming a “super IC” is on track to being my most popular post of all time, so I’m thrilled to bring you a follow-up that’s designed specifically for managers.
For more: Lennybot | Podcast | Hire your next product leader | My favorite Maven courses | Swag Subscribe now This post will transform how you build products, come up with new ideas, and operate as a PM. Colin Matthews was a longtime PM and now teaches my favorite AI prototyping course: AI Prototyping for Product Managers.
For more: Lennybot | Podcast | Courses | Hiring | Swag Subscribe now Annual subscribers get a free year of Perplexity Pro, Notion, Superhuman, Linear, and Granola , along with access to the entire 5-year back catalog and a thriving members-only Slack community. product marketing, user research, content design, etc.).
1] Figure 1: A Product Strategy System You can use the model in Figure 1 to review and improve your current product strategy approach. Then, determine how to address it, for instance, by interviewing target customers or creating a throwaway prototype. Are they properly empowered and adequately qualified?
How Rumi Cosmetiques Boosted User Experience and Conversion Rates in eCommerce: A Case Study for Marketers andManagers Discover how Rumi Cosmetiques achieved a 75% increase in cart adds and doubled conversion rates by enhancing user experience and conversion rate in eCommerce. Yet, conversion woes werent just about technical glitches.
If there is one thing thats altering the way we create user experience (UX) designs and conduct research in 2024, it is definitely artificial intelligence (AI). From new UX-related technologies and automation to personalization. UX experts have already integrated AI into their daily lives in one way or another. No one can denythat.
But, it’s usually challenging to assess what’s the right way to go about it – how much of iteration should be that from userfeedback versus founder’s vision for the product? And, how do you also tell the difference between what feedback to incorporate?
We spot important ideas, uncover customer needs, turn concepts into products or features, and work to increase market share. Introduction: The Role of Product Managers in Innovation As product managers, we’re at the forefront of innovation in our companies. But there’s more to innovation than just creating new products.
But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once and never come back. So instead of giving customers a series of boring how-tos, we create best practice content.
For more: Hire your next product leader | Favorite Maven courses | Lennybot | Podcast | Swag Subscribe now I believe the future of product management looks like Tal Raviv. To get a taste of the course, check out his free 30-minute lightning lesson, “ Build Your Personal PM AI Copilot ,” scheduled for November 22.
Effective KPIs help you understand if your product is creating the desired value for the users, the customers, and the business. To select the right KPIs, I recommend taking the following three steps: First, use the user and business goals in the product strategy to select an initial set of indicators.
If the teams developing the different apps all created their own user-interface layers, there would be considerable code duplication, added development costs, and increased development time. This is certainly true for platforms that offer end-user facing services.). Take a portfolio like Microsoft Office, for example.
It achieves this by stating the product’s target users and customers, the value proposition, the business goals it should meet, and its standout features. New technologies alone introduce change and uncertainty—think of the Internet of Things, Blockchain, machine learning, and generative AI, for example.
The methodology was a direct reaction to the failures of dot com era startups, including their focus on putting together elaborate business plans and enduring long product development cycles before launching to customers. So we did just that: hurried an MVP to market in a matter of months and got tons of early feedback from customers.
In an era defined by relentless innovation and unprecedented customer expectations, the nature of financial services marketing has changed. Todays customers expect financial brands to deliver deeply personalized, seamless digital experiences at every touchpoint, consistently reinforcing what they stand for.
Then when I heard his backstory in technology leadership roles at Xerox and Experian and the challenges he encountered with product roadmaps, I was eager to invite him to be a guest on this podcast. As the title of this episode conveys, our discussion will weave together topics for aligning customers’ needs and business strategy.
Over the course of the past year, the customer support landscape has changed for good. As brick-and-mortar businesses closed worldwide, companies and customers alike had to pivot to digital-first ways of doing business. According to recent research, however, many teams aren’t sufficiently equipped to meet these new challenges.
If you wanted to know your customers’ gripes and praises in the past, you had to assemble a series of questions anticipating their possible answer. It’s all part of a customer-centric philosophy that emphasizes empathy and self-awareness over a staid corporate vision. But there’s a better way now. Short on time?
You will encounter numerous escalation, blocker, and air cover situations throughout the course of working on projects in product management, especially when a manager is accountable for the end result and the direct report is doing much of the heavy lifting and nitty-gritty work.
Freemium’s a great way to acquire lots of customers relatively quickly and easily, but the job of converting them to using a paid product is where the rubber meets the road. And the challenge is a lot harder in an enterprise context, where the buyer and the user aren’t necessarily one and the same person.
Customer support has never been a walk in the park. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. To keep up with these changes, last year we released our first Intercom Customer Support Trends Report. Shawn Carter , Customer Care Team lead at Aircall.
I have been learning about the potential to help others along the path to progress without spending hours doing their duediligence personally; by focussing on being an advisor it is possible to guide others to make better decisions for themselves. All the while my products suffered abandonment issues. A Gentle Touch. About Mark Jones.
Thanks to these powerful analytics tools, you do not need to be a data scientist to collect and analyze data anymore, and according to a piece published by Harvard Business Review , you don’t even have to be a “math person” to make smart data driven decisions. Customerfeedback is fuel for ideas. Knowledge is power, right?
It’s no longer about making decisions purely based on your intuitions or stakeholder requests, but finding ways to integrate touch points with customers into your work every week—if not every day. In each instance, Ellen found a solution that didn’t require too much time or technical know-how to set up. You can submit yours here.
But the concepts don’t mean much if you’re not making real changes to the way you work—whether it’s how often you talk to customers , what you discuss in your conversations with them, or what you do with those findings. Like many aspects of continuous discovery, there’s no single right way to build your tech stack.
Not too long ago, customer support was viewed as a cost center, not a value driver. It was seen as a necessary part of a business, but not something that drove revenue or influenced customers’ buying decisions. Study after study shows how important a great customer experience is to today’s consumers. That time is over.
This can include user research and discovery, heuristic evaluation, and results of usability testing. Pain points : If youre going to redo the functional logic of your product, you should definitely add customer pain points. Pain points introduce friction in user experience and reduce the comfort of interaction.
Over the course of lockdown, how we maintain relationships with our nearest and dearest has been tested. But Fabrice des Mazery, CPO at Thiga, suggests the skills we’ve honed during this time can actually be useful in building relationships with our customers. Read More. What drives our motivation? Know the perfect guest?
your users want to just tell your app what they want and have your app deliver on the request. And since switching costs are near-zero, if your app doesn’t make it easy for them to get what they want, your users will leave you for another one. and derive enough structure for a machine to know what to do with.
But when we use generative AI to replace customer interviews , to generate opportunity solution trees , or to do our thinking for us, we fundamentally misunderstand the purpose of discovery. Tweet This So I want to take some time to review why we do discovery. . Tweet This So I want to take some time to review why we do discovery.
First principles help you focus on the fundamentals — like the value you want to create, the outcomes you’re aiming for, and what your users actually need. Because when we don’t ground our roadmaps in the fundamentals, things can quickly go off course. It was clear we weren’t delivering a product customers loved.
But is your mobile user acquisition strategy strong enough? If you expect users to come naturally just because your product is good, youre already at a disadvantage. Organic, when you attract users through public platforms and owned media marketing. Use referrals to encourage users to refer your app to others.
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