The Product Coalition

DECEMBER 6, 2023

The Critical Role of Product Strategy When Money Is Scarce (Part 1 — Seed) A good product strategy is something every company needs. Here is how a product strategy can help you create business results, even when the market is not in your favor. Product strategy is such a vague term for most people.

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The Product Coalition

JULY 31, 2022

If you are on the journey toward product-market fit, you know it’s not easy. Every new product has its own fit to find. One of the hardest challenges of any product and any startup is of course reaching product-market fit. product-market fit under the hood. So here it is?—?product-market

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Userpilot

AUGUST 8, 2024

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. Book a demo to learn more.

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Analytic Tools Feedback Software Research Software Product Strategy 86

The Product Coalition

JUNE 14, 2020

Using Sean Ellis Test For Measuring Your Product/Market Fit Sean Ellis, who is the author of “ Hacking Growth ,” as well as the first marketer at Dropbox and the guy who coined the phrase “ growth hacking ,” has a simple technique that helps product teams to measure whether they reached their product/market fit or not.

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The Product Coalition

JUNE 22, 2022

I needed sales, marketing, manufacturing, distribution, and tech to execute. Thankfully, the company I worked for hired consultants to assist. Closing the strategy to execution gap between the company’s objectives, product development, and delivery. As the engagement ended, the product strategy died.

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The Product Coalition

JUNE 18, 2023

Photo by cottonbro studio on Pexels When I started Infinify, I told the world I am shifting to product consulting. I knew what I really wanted to do, and the way I understood the term ‘product consulting’ described it quite well. The market, however, understood it differently.

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Naming User Testing Weak Development Team Feedback Software 126

The Product Coalition

JUNE 4, 2020

I consider it an essential customer relationship measure for every product company and find this system yet another relevant technique for measuring the product/market fit. It is used as an indication of the customer’s overall satisfaction with a company’s product or service and their loyalty to the brand.

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The Product Coalition

AUGUST 14, 2022

Theoretically you would think that a consulting business isn’t impacted by the time of the year, but I learned that that’s not true. Since I deal with strategic consulting , many companies reach out to me when they start to think about next year, which happens sometimes in H2. That’s why the product strategy is so important?—?it

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The Product Coalition

DECEMBER 11, 2023

The journey to product-market fit might seem random, but it actually has a well defined high-level structure. Here is part two of the guide that will help you find your way to product-market fit. Photo by Quang Nguyen Vinh on Pexels When I first started my consulting business , I attended a sales coaching workshop.

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Product Management University

OCTOBER 17, 2023

All the work you’ve done upstream is now going to pay huge dividends downstream on the product marketing and sales enablement front. Sure, salespeople need some level of product knowledge, but in most cases, they just need to know which solutions are most applicable to each situation that’s critical to the buyer’s success and why.

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The Product Coalition

NOVEMBER 19, 2020

There are many people who graduated and were introduced to product management afterward. They spent a few years in another job, maybe as an analyst or consultant. How do these people get into product? Strategies to switch into product management. Associate Product Management (APM) programs.

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The Product Guy

SEPTEMBER 27, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Research Software User Testing Analytic Tools Product Research 148

The Product Guy

OCTOBER 25, 2016

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

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Analytic Tools Research Software CTO Coach Fractional CTO 142

bpma ProductHub

APRIL 30, 2017

The decade long product experience from PM at DEC to VP of PM & Marketing established her in the foundational class of PM’s in Boston. In fact, she was among the very first class of the highly regarded Product Management certification from the Association of International Product Marketing and Management (AIPMM).

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The Product Guy

SEPTEMBER 10, 2016

Senior Product Manager @ Citrusbyte (New York City) Keywords: Consulting, Design, Product, Strategy, UX [link]. UI / UX Designer @ Citrusbyte (New York City; Multiple Locations) Keywords: Design, Product, Strategy, UI, UX [link].

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Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

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The Product Coalition

DECEMBER 13, 2021

Many startups with an ordinary product make the way to growth and scalability whereas others with great products fail to survive. Both product and product strategy should fall in place to make the startup sustainable and help them to grow. What and Why and the inspirational differences that product brings.

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The Product Coalition

MARCH 2, 2022

When a company is first starting out, one of its main goals is to find the right product-market fit. You can start upping your engagement game with: A Customer Advisory Board A customer advisory board is an especially good idea for B2B product companies. and actively engaging their customers to find that fit.

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User Testing Customer Feedback Customer Experience Research Software 133

Mind the Product

JUNE 13, 2018

Joe Leech, Product Strategy Consultant. Joe Leech is a Product Strategy and UX consultant with 14 years experience helping companies and startups with product design, building the right stuff in the right order, and applying psychology in design and user experience. Get your workshop tickets.

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User Testing Data Visualization Workshop Product Research 97

The Product Coalition

MARCH 27, 2022

Creating a Solid Product Strategy One of the CEOs that I work with as part of my consulting services recently reflected with me on the process we went through for creating their new product strategy. It was a lengthy process, with quite a few trials and errors, until we found the right strategy.

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Customer Experience Product Research User Testing Data Visualization 132

Roadmunk

OCTOBER 5, 2017

While product managers puppeteer a product journey end-to-end, product marketing managers tend to be the masterminds behind releasing said product to market. Despite this generally accepted understanding, coordinating product releases of any size can still get messy. Jeffrey Vocell. Company: HubSpot.

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Product Management University

MARCH 14, 2017

The Body Part: Product Strategy & Planning. Many organizations use the product manager as a one-size-fits-all pad. The Body Part: Product Demos. The Protective Pad: Pre-Sales Consultant / Solution Engineer. In many companies, product demos are a second string job for anyone with product expertise.

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Weak Development Team Product Management Product Manager Customer Experience 100

Mironov Consulting

JULY 28, 2022

The Product/Development side of the organization [product, engineering, design, first-line support, product marketing] deals with cumulative impact across all customers and prospects , including everyone who is still paying to use any version of any products.     Aggregate outcomes.  (e.g.

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Reporting Tools Software Review Technical Review Weak Development Team 133

Mind the Product

SEPTEMBER 24, 2019

Nandini Jammi started out in product marketing and growth, but after the US elections in 2016 her career took an unexpected turn when she joined Sleeping Giants, an organisation that aims to make bigotry and sexism less profitable. The Product Experience is hosted by Lily Smith and Randy Silver.

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Product Research Customer Experience Entertainment Consulting 109

Userpilot

MARCH 8, 2022

Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs. Melissa Perri is one of the most recognizable names in Product Management. She’s currently a consultant, speaker, and teacher in product management. How to create a scalable product organization.

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Technical Advisors Product Research User Testing Analytic Tools 104

Modus Create

FEBRUARY 21, 2020

Product management teams are overwhelmed. I can say this authoritatively because Modus has been providing product consulting to clients of all sizes for nearly a decade. The root cause: there is no universal definition of what product management is, and as generalists, product managers end up doing everything.

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Analytic Tools Strategy User Testing Artificial Inteligence 81

The Product Coalition

DECEMBER 19, 2021

Eventually, he managed the entire product from the execution standpoint, while I focused on the strategy and long-term planning. Little did I know that creating a solid product strategy takes such a major chunk of the product leader’s time. Most companies hire a product manager (and other positions) too late.

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Product Management University

FEBRUARY 25, 2020

How Does Portfolio Product Management Impact Product Marketing? What are the Most Common Misconceptions About Portfolio Product Management? What is Portfolio Product Management and How Does It Differ From Traditional Product Management? It limits your view of the customer to the users of the product.

Marketing 130

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The Product Guy

JANUARY 5, 2017

Ladislav focuses on user centric product development, especially on brand, usability and revenue product challenges. He is passionate about Lean and Agile Product management, innovative business models and business and product strategies. Dustin Levy Director of Product Management, Gentex Corporation.

Analytic Tools 108

Analytic Tools Research Software CTO Coach Fractional CTO 108

The Product Coalition

JULY 2, 2023

Give you the theory but deal with reality and the real challenges that come with it in everything we do — our courses, the CPO Bootcamp , strategic consulting , and this blog. But the difference between theory and practice isn’t limited to product management theory  — mostly processes and methodologies.

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User Testing Customer Experience Product Strategy UX 107

Mind the Product

SEPTEMBER 5, 2018

so my investor said that I need a product manager to do our product roadmap?”. When I worked as a product management consultant clients would often talk about “needing a product roadmap ASAP”. Product roadmaps are overloaded with significance and are a source of uncertainty among product managers.

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Roadmap Research Software Technical Review User Testing 142

Userpilot

JULY 9, 2021

The Lean Product Playbook by Dan Olsen is a practical guide on implementing the Lean Product methodology based on years of Olsen’s consulting work. New in – Best New Product Management Books in 2021. Product Management Books #1 – Continuous Discovery Habits [NEW! ]. Key learnings. 566 global ratings.

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Research Software Feedback Software Books Analytic Tools 98

The Product Coalition

JANUARY 21, 2024

In my case, the MBA greatly contributed to the shift I made into product management. I specifically remember that I consulted with another marketing teacher there about what should my next career steps be, and he suggested “That I should try this thing called product management”.

Analytic Tools 117

Analytic Tools Data Visualization Research Software User Testing 117

The Product Coalition

MARCH 12, 2023

Here are a few things to consider when you seek your next product leader. Photo by Mark Rabe on Unsplash When I started Infinify five years ago, I announced that I am offering product consulting services. But since the term ‘product consulting’ could mean very different things, I got a variety of leads with various needs.

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The Product Coalition

MARCH 19, 2023

But the first thing Twiggle’s founders asked me to do was to decide which product we are going to create with the amazing technology that they have built so far. This required a whole new level of thinking and a deep understanding of product-market fit. And they go far beyond the product itself.

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The Product Coalition

DECEMBER 5, 2021

I see my consulting customers having to make the exact same decisions. Last month, for example, I met a startup, which had a good indication from the market that their initial product direction was viable. My free e-book “ Speed-Up the Journey to Product-Market Fit ”?—?an This dilemma is not unique to my business.

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The Product Coalition

JULY 30, 2023

When I realized that consulting isn’t a one-time gig for me and that it’s what I want to do moving forward (it was a few months after I started doing it, before the CPO Bootcamp was even created) I immediately understood that I need to up my game in order to build a sustainable business. It’s pivot time.

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