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From Product Management Back to Strategy

The Product Coalition

That’s why I started Infinify, and that’s what I do in almost every service we provide — from strategic consulting to startup founders, through the CPO Bootcamp for product leaders, and all the way into our online courses and lectures to product and leadership teams.

Strategy 139
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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

But we also use new tools such as Intercom to gather intent from inbound leads, or to gather intent from outbound companies that come back to the website. We tend to try to also deliver hard-copy versions of ebooks we’ve done, etc. You have to go after a different person as your actual ideal customer profiles companies.