Business of Software Conference

NOVEMBER 30, 2020

From pitches that drown customers in a word-soup of features, to high-concept vision pitches that leave customers confused and sceptical – many companies struggle to connect authentically with customers in a way that generates deals. And you jump into a demo, and you demo all the features. You need the Point of View pitch.

Research Software 64

Research Software User Testing Positioning Product Research 64

Mind the Product

AUGUST 15, 2019

In this ProductTank London talk, new product and market growth consultant Laura Scanga shares some thoughts on how best to do this and which tools and exercises can be useful. Build demos and prototypes for customers or give them access to the platform. Start With a Customer-first Approach.

Fractional CTO 99

Fractional CTO CTO User Testing Product Research 99

Mind the Product

APRIL 3, 2017

I was initially brought in as a freelance consultant by Simon Nelson, who had been recently appointed by the OU as CEO of its new venture. My job was to define a vision for the product and create a plan to deliver it. Product Vision. Creating the vision for the product early was important. Power Trio.

Agile 139

Agile Product Research Reporting Tools Vision 139