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Ask Teresa: For Customer Interviews, Who Counts as a Customer?

Product Talk

Whenever I introduce the topic of customer interviews (the foundational element of continuous discovery ), I get a lot of questions about who counts as a customer. Tweet This Ask Teresa: Who counts as a customer? Customers can vary depending on your company and product. Tweet This Let’s look at a few common scenarios.

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CX expert Annette Franz on putting the ‘customer’ in ‘customer experience’

Intercom, Inc.

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc.

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Tools of the Trade: Finding People to Interview Before You Have Customers

Product Talk

The foundation of continuous discovery is weekly touchpoints with customers. It sounds simple, but what happens if your product is so new that you don’t have any customers yet? What do you do about discovery if your product is so new that you don’t have any customers yet?

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Building High-Performing Product Teams

Roman Pichler

I view it as an entity that creates tangible value for users and possibly customers as well as the business. Once you’ve identified and selected a specific product, you can take the next step and determine the people who are required to create or progress it and generate the desired user and business benefits.

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How Can We Stop Under Utilizing a Key User Experience Champion?

Speaker: Miles Robinson, Agile and Management Consultant, Motivational Speaker

Customer representation has always been a key reason for success in product development. Despite this, those building the product itself are often detached from their customers, leading to a gap between vision and execution on the most practical metrics. Review customer feedback surveys. Revitalize QA as champions.

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5 Ways to Meet Customers Where They Are

Alchemer Mobile

Untangling customer emotion and satisfaction are the hot topics of 2021. Everybody in the C-suite wants to know the emotional stance of their customers, why they make purchase decisions, what makes them loyal, and why they sometimes take their business elsewhere. Understand customer goals. Proactively ask for feedback.

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Build Better Products – Laura Klein on The Product Experience

Mind the Product

Others have tried, but we’ve yet to find anyone else with her depth of experience (spanning stints as a developer, designer, researcher and product manager), her empathy for both users and stakeholders, her experience as a teacher, and her sense of humour. Has clicking that icon met the user intent of the feature?

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Product Development Demystified: Launching Faster with Confidence through Human Insight

Speaker: Kandice Durden, Senior Solutions Consultant

Approximately 50% of product budgets are allocated to reworking and optimizing post-launch experiences. It’s time to take the guesswork out of product development by putting your customers at the center of your decisions!

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Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

As consultations are being digitized, so are the process in which new patients are processed and appointments are being scheduled. Practices with compelling onboarding experiences are the ones who will ultimately succeed in the pandemic area and beyond. How to articulate behavior change techniques to be used in patient onboarding.

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Building Products Your Customers Love with Empathy and Human Insights

Speaker: Lija Hogan, Customer Experience Consultant at UserTesting & Daniele Hohol, Senior Product Manager at UserTesting

Without the customer’s perspective these teams often end up wasting time and resources building features that customers don’t use. We'll provide examples as well as tangible tips for building customer empathy without delaying your design process. Save your seat today!

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Use Discovery and Delivery to Experiment Our Way to a New Normal

Speaker: Johanna Rothman, Management Consultant, Rothman Consulting Group

Instead of planning for either discovery or delivery, we can use experiments—for all our work. When we focus on experimentation, small bets, and short feedback loops, we can create the kinds of products our customers will love. Use Product Management Today’s webinars to earn professional development hours!

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Feedback Management: A PM's Key for Continuous and Impactful Product Growth

Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo

Working with customers to improve product feedback management is a major driver of product-led growth. Consulting customers throughout the product development process enables businesses to focus on the features that matter. How to assess customer value. August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT