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Five Ways to Track Customer Sentiment

Alchemer Mobile

Delivering customer love starts with listening to your customers. To get a sense of how customers feel about your brand, you must start by tracking customer sentiment. This post covers five ways to track and evaluate customer sentiment. What is customer sentiment and why does it matter? No, not NPS.

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

One practice that both companies established was weekly executive-level metrics reviews. LinkedIn had two such meetings: the first was a member value meeting focused on the consumer experience, and the second was a monetization meeting covering each of the company's business lines. Why metrics reviews matter.

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Standing together: How Intercom customers are providing relief during COVID-19

Intercom, Inc.

We’re fortunate to work with a broad range of customers, many of whom have put their products and platforms to use to fight against COVID-19. Many medical offices and hospitals are extremely crowded due to COVID-19. Therapy Brands provides tools and systems to help mental and behavioral health providers manage their practice.

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Your Ultimate Guide To Successful Usability Testing

UX Studio: Product Management

Here we’ll give you some guidelines and best practices, whether you’re just beginning to include usability testing in your processes or are setting out to up your usability testing game. Usability tests check if people can use a product. What is usability testing? What is the purpose of usability testing?

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10 Visual Models That Let You Simplify The Most Complex Ideas

The Product Coalition

Do you want to represent a big idea concisely to your customers or your leadership? If you have an idea, and your intent is to explain it and its constructs, this is a beautiful way to do it. Pick and chose three minimum, four maximum most important constructs of your idea that you would like your audience to know.

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The ultimate marketing technology stack for 2019

Intercom, Inc.

Marketing technology – or MarTech – stacks are the groups of technologies that marketers use to execute, analyze and improve their marketing across the customer lifecycle. To summarize: Martech isn’t about making your strategy fit to the technology you want to use. Here’s a tried and tested formula: Pick a topic/keyword.

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Mechanism of change: Getting more from your incident reviews

Intercom, Inc.

As a result, you’ll find no shortage of articles telling you how to write a review – or as they’re commonly known, a post mortem – of your incident. In the past, we asked a set of five questions during incident reviews at Intercom: Do we know what happened? What could our systems do better? Focus on the details.