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How to Conduct a UX Audit in SaaS

Userpilot

In the world of SaaS, having a seamless user experience can make or break your company's success. This is why conducting a UX audit is so important – to understand where the user experience is lacking and why. Study behavior trends to highlight any UX designs users avoid.

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What is Customer Sentiment Score & How to Measure It?

Userpilot

Higher scores indicate more positive customer feelings and benchmarks differing across sectors (in SaaS being 40). Measuring customer sentiment helps understand customer needs, enhance customer experience, boost retention , reduce churn guide business strategy, and monitor brand health. A good sentiment score varies by industry.

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Your guide to a successful website redesign: everything you need to know

Imaginary Cloud - Design

Therefore, it is essential that your website reflects the image of your brand and provides visitors with a positive and informative user experience. It's also important to look at your website from a real user's perspective to see what they experience. You can accomplish it by conducting a UX audit. Why redesign?

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The Art of Facilitating User Story Mapping Sessions

CardBoard

What aspect of the user experience are you trying to understand or improve? Look for participants who are collaborative, open-minded, and close to the user experience. Their ability to contribute constructively to the discussion is as important as their formal role. Remember, it’s not just about job titles.

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Relationship Goals: How to Resolve the Tension Between Product Management and Sales

Mind the Product

They work at the intersection of the User Experience, Business, and Technical teams, and have the opportunity to tap into the collective knowledge of these teams, in addition to their own interactions with the market. Source: Martin Eriksson, Mind the Product. It takes effort from both sides to make life easier.

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Product-Centric vs Customer-Centric: What’s the Difference, and How To Switch to a Customer-Centric Approach?

Userpilot

The primary purpose of customer-centric companies is to create the best customer experience. Being product-centric means your SaaS company gets to focus on building the best products and features, creating a powerful brand positioning, and improving customer loyalty. Enhance user experience with product-led onboarding.

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

Will: One of the interesting things about writing a book is that you have a position, you have a set of beliefs about how something should work. And it’s really thinking about the quality of the code in that area. And how things actually work, what you’re writing, are probably a little bit separate.