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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Otherwise, you might ask the wrong people for feedback on the increments and hence draw the wrong conclusions. But don’t stop there.

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Five Product Owner Myths Busted

Roman Pichler

” But do not allow people to dominate and tell you what to do, and don’t agree to a weak compromise. The SAFe product owner is tactical in nature and focuses on working on the product backlog and guiding the development teams. Myth #3: The product owner is responsible for the team performance.

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8 Tips for Collaborating with Development Teams

Roman Pichler

Manage the Product, not the Team. Focus on your job as the product manager or product owner, and manage the product, not the team. But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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How to be a Great Product Leader

Sachin Rekhi

One of the challenges we've long acknowledged in the tech industry is how difficult the transition can be from a software engineer to an engineering manager due to the vast distinction in the skill set to be great at the new role. Doing this right means a lot more than simply supporting your team. a product leader.

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The Differences, Pros and Cons Between Waterfall and Agile Methodologies

The Product Coalition

At the beginning of any software development project, managers think of which methodology is between waterfall and agile. It’s essential to follow clearly defined processes or software development life cycle (SDLC) to ensure software development quality. Waterfall and agile: A smart method or bad solution?