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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Five Ways to Track Customer Sentiment

Alchemer Mobile

Whether a customer completes a purchase, leaves a review, or mentions your company socially, there is always an emotional state connected to their action. Sentiment analysis is the process of collecting, analyzing, and acting on this customer feedback. In-app ratings prompts. Sentiment is the emotion behind customer engagement.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1] It achieves this by using sprints to create product increments, collecting feedback from users and stakeholders, and adapting the product with the insights gained. [1]

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People leave managers, not companies – 4 ways to better support your team

Intercom, Inc.

As a software engineer, no matter how senior you are, you always seek code reviews before deploying new code to production. . You should always be asking for peer review on a people management problem before you take action, whether that’s from your own manager or your HR team. Give feedback with empathy.

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9 essential sales steps you need to grow your SaaS startup

Intercom, Inc.

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Meet your target users and get feedback. What words do they use?

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A Leader's Guide to Metrics Reviews

Sachin Rekhi

One practice that both companies established was weekly executive-level metrics reviews. I've come to believe that establishing such a metrics review meeting is critical for developing an effective data-driven culture and I wanted to share some of the best practices around doing so. Why metrics reviews matter.

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From Niche to Success: How To Make Vertical SaaS a Worthwhile Startup Investment

The Product Coalition

It’s difficult to find a SaaS company that isn’t already in the niche you wish to enter! The solution? Vertical SaaS! Vertical SaaS has had a tremendous run during the last decade. Why is Vertical SaaS on the rise? Spotify is an example of regular SaaS ; you pay to conveniently locate and stream music.