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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

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Applying Proto-Strategy to Product Management

The Product Guy

We perceive strategy from the management as the gospel – Usually the opposite, a good leadership team usually expects the individual contributors to provide iterative feedback. Define my interpretation of the solution with its value proposition. A word of caution here on offering a solution to your defined problem.

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The Power of Opportunity Solution Trees: 7 Key Benefits Revealed

Product Talk

Opportunity solution trees are a simple way of visually representing the paths you might take to reach a desired outcome. Below the opportunity space is the solution space. This is where we’ll visually depict the solutions we are exploring. Below the solution space are assumption tests. Next is the opportunity space.

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402: What problem does a new UI design tool for non-designers solve, plus CX – with Tarek Slimani

Product Innovation Educators

Prototypes help us convey our product ideas and gain critical feedback from customers. In this discussion we’re exploring a tool for prototyping digital products, which is Uizard. Typical design tools have very steep learning curves. Our platform is designed for ease-of-use and simplicity. Definitely.

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Intercom’s product principles: How connected, modular systems help us to focus on important decisions

Intercom, Inc.

When I joined Intercom eight years ago, I knew nothing about system design. They were quick to put together, and so I assumed that even wireframes were a waste of time, let alone system design diagrams. Here, Gustavs discusses our design principle of “Connected, Modular Systems”. System design for Intercom Articles.

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How to Use Customer Feedback as a Sales Tool

The Product Coalition

This is where customer feedback for sales comes into play. Customer feedback is one of the most valuable tools a business has at its disposal, but it’s often under-utilized. CES (Customer Effort Score) surveys In-person interviews Customer reviews Usability testing In-app usage analytics … But we’re getting ahead of ourselves.

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TEI 280: Learn how product managers should set product price – with Ben Malakoff

Product Innovation Educators

Faucet sales are significantly impacted by new home construction and remodeling, so if few homes are built, faucet sales may decrease. 13:09] How does SaaS pricing work? SaaS pricing is primarily value-based. The SaaS companies I’ve worked with typically try to get a 3x-10x ROI, which is typically way above the cost.