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The ultimate marketing technology stack for 2019

Intercom, Inc.

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. Marketing technology is now the largest portion of total marketing budget (29% on average according to Gartner ).

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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

After writing An Elegant Puzzle about the challenges of engineering management in high-growth organizations, his focus shifted to a career path that’s much less understood – the technical leadership track. If you’re a senior engineer and want to further your career, what skills should you develop? I don’t know.

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Succeeding with Product Delivery and Scrum: 10 Tips for Product People

Roman Pichler

Listen to the audio version of this article: [link] 1 Complement Scrum with a Product Discovery and Strategy Process Scrum is a simple framework that helps teams develop successful products. Continue the discovery and strategy work while the product is being developed. But don’t stop there. Can the product be successfully offered?

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8 Tips for Collaborating with Development Teams

Roman Pichler

But let the ScrumMaster or coach tackle people, process, and organisational issues; let the development team figure out what needs to be done to implement the user stories and other product backlog items. Respect their UX/UI and technology decisions and their right to determine how much work can be done. Be honest and open.

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Challenges of Product Management and How to Overcome Them

Alchemer Mobile

If you can’t explain what makes your favorite apps great from a technical, marketing, and product perspective, chances are you have some learning to do. Due to its murkiness, there are a few common myths that plague product management across industries and company size. My technical skills aren’t advanced enough (15%).

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Artificial Intelligence for Localization: Cutting Through the Hype to Develop Our Product

The Product Coalition

Here’s our story how we’re developing a product using machine learning and neural networks to boost translation and localization Artificial intelligence and its applications are one of the most sensational topics in the IT field. If so, what is the value of the solution you’re developing? After all, you’re translators, not tech wizzes.

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Tips for Growing a Product Management Team

Roman Pichler

In order to grow your product management team, start by reviewing your product portfolio. For example, an internal product like a platform is likely to require in-depth technical skills—unlike an end-user facing offering, which is likely to require a thorough understanding of the market and business model, for example.